A case study of web design Color application: Purple Department

Purple is a relatively rare color in nature. Symbolizes the feminine, represents the nobility and the luxurious, the elegance and the charm, also symbolizes the mystery and the solemn, the sacred and the romantic. On the other hand, there are loneliness and other means. Purple in the Western world of religion is a representative of the color of nobility, the archbishop wearing the robe was purple.

The Purple lightness is the lowest in the color chroma. The low lightness of purple gives a dull, mysterious feeling. In the purple red in the composition of more, it appears gorgeous harmony. Add a small amount of black in the purple, heavy, sad, scary, solemn feeling. Purple to add white, become elegant, fragile, and full of feminine charm.

Purple is usually used to target women or works of art as the main site, but many large companies also like to use the site of the mysterious color purple, but are rarely used in larger areas.

Different shades of purple can create a very strong feminine atmosphere, in the background color of white and gray color of the highlight, the purple can show greater charm.

Below we are based on the Purple Line of different attributes of adjacent color, high-purity low purity color matching, relative color and other color matching do different examples of analysis.

→ Purple high purity Web example: http://www.everythinggirl.com

Purple system Analysis: (High purity contrast: similar purple + similar contrasting color)

The purple HSB value H hue is 300 degrees purple. The HSB mode S value shows that the above group color saturation is relatively high, plus some high brightness combination, make the page unusually luxurious gorgeous.

One of the complementary colors of the yellow color is the highest purple intensity, the main and auxiliary color area is different size is the main reason for the formation of visual impact. It is worth mentioning is the right to use the light blue, it is in the whole page color is very humble role, but not only highlight the above text content, but also do not publicize the suppression of other colors of color, belong to the rich in the page's auxiliary role. If you try to change it to another color does not seem to have this light blue effect is good.

Another auxiliary color lavender red, also known as Pink, is mainly used for female sites including girls. Because pink from the bright to the light color can show a lovely, clever feeling, here only to do a little use.

Other eye-color use although many but the area is very small, mainly the main color purple near the transition color, such as Ultramarine, Qinglian, Rose, red and other embellishment, shiny dazzling, enhance the visual appeal of the page, has rendered gorgeous highlight the role of modern flavor.

Conclusion:

Purple-Red Magenta is a very feminine color, it gives people the feeling is usually romantic, soft, gorgeous, noble elegance, especially pink can be said to be the feminine representative color. Takayado's magenta can show extraordinary gorgeous, and low color pink can show elegant temperament.

Magenta is not readily available at all sites, but using the right magenta will impress people. The combination of purple and pink in Takayado is usually a good result.

This page has a very strong sense of modern luxury. Fashion publicity of the color combination, in line with the theme of the page to express the environment, let people easily remember it.

→ Purple Light Purple page Example: http://www.oopsy-daisy.com

Purple System Analysis: (Light purple)

This page uses the highest feature of the purple highlight for 100% Gomingdo of the main color, it is easy to catch people's attention to become focus, is very bold and stylish color.

Auxiliary tone is the use of cold color to represent the dark blue, low brightness. Mainly in order to foil the left navigation menu, highlighting the contents of the above information, as people on the Web page has formed a visual inertia, but also played a good visual guide role.

The combination of main and auxiliary colors makes a strong visual contrast effect.

Another auxiliary tone light blue color, in the main color pale purple under the contrast presents the tender feeling, inside the white block plays to the lavender background and the light blue harmony, sprightly function.