A few simple steps to improve your Web browsing experience

Summary: STEP 1 Determines the site positioning of your site is to be based on the corporate image of the official website, or to simply sell merchandise shopping site, or to interact with users to do the site? The purpose of each site is not the same, the image of the official website, may need to focus on the brand concept, brand story, company introduction and so on; shopping site, in addition to the dynamic line of clear gold logistics, goods should have a clear classification of the way to make consumers easy to find the target goods; interactive events website, In the presence of visitors to the site, let him know how to interact, and clearly indicate activity information and so on.

STEP 1 determine site positioning

Your site is to be targeted to the corporate image of the main website, or to simply sell merchandise shopping site, or to interact with users to do the site?

The purpose of each site is not the same, the image of the official website, may need to focus on the brand concept, brand story, company introduction and so on; shopping site, in addition to the dynamic line of clear gold logistics, goods should have a clear classification of the way to make consumers easy to find the target goods; interactive events website, In the presence of visitors to the site, let him know how to interact, and clearly indicate activity information and so on.

STEP 2 Thinking about the target customer base

The site has a clear positioning, is to imagine their target group of the appearance of a good site, to be able to always and users have good interactive communication, so carefully think about the site's target customers, who will be your site visitors or potential visitors? Age, gender, and occupational groups have different usage habits and characteristics. It is advisable to think from the perspective of your target audience to design your website copywriting, architecture and operational lines.

STEP 3 Planning Page Architecture

After establishing the location of the site and having a basic outline of your target audience, we can begin to plan your site architecture. Imagine what elements your site needs, such as: Company profile, Brand concept, brand story, product classification, store information, etc.

Here we introduce a data architecture research and analysis of the implementation of the method, please prepare a stack of small cards or note paper. and follow the steps below to do the operation.

1. Name (naming): On each small card, write down the page or category name you think you need to put on the site.

2. Sort (sorting): Look for several participants who are close to your target group to assist you, according to their intuition, to sort out the small cards. At this point they can also make a hierarchy of sub-Directory classification method

3. Labeling (labling): If the participants have a better idea of the name you are writing, or just have the remaining small cards they know what it means, you can also re-name, then add the previous step has been sorted cards.

After a few operations, the classification pattern will gradually become a systematic architecture, which will help you to create the most appropriate classification scheme. Finally, we will get a message that is structured as "category" and "Hierarchical (organized classification)". In the future, we will be very helpful when we design a navigation system (Navigation) or a sitemap (sitemap) for our website. On the site of the construction of a little clue to you, you can directly use the building station box self-help station system to build the site.

Conclusion:

The establishment of information architecture is a subject that needs careful consideration, the good site architecture is not necessarily a one-time place, may need to constantly observe consumer habits to do optimization. A good architecture will have a good use of the process, improve the user experience, reduce the burden on users, and keep your site's visitors to further become customers. In the future, we will provide some small steps for the production of the site architecture, or need to pay more attention to the direction of thinking, so that users love your site.

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A few simple steps to improve your Web browsing experience