A few steps to make your website eye-catching: Color

Today, we will begin to explain some of our website's front-end design experiences. In order to make it as clear as possible, we may talk a lot of nonsense about each point. I hope you will not blame me for being too arrogant. I don't really want to write some programming-related tutorials over the past few days. When I write these small articles, I can rest my head that has been turned to smoke!

Let's talk about the first step of website visual creation today:

　　Step 1 color

The most eye-catching and color of website vision is the most important and basic link in the field of vision, A good visual work shows that the designer's skill is not profound and his experience is not rich.

1. color is the primary factor for Visual Communication

Color is not good or bad. If you are biased towards color, it proves that you are not very mature in the design field and have not fully understood the essence of the design vision. From this point of view, the design of Chinese people has a strong color bias, which also leads to the fact that most domestic websites are carved out in a model, it seems conservative even if there are some innovations, and this kind of conservativeness will directly reduce the visual display by several points.

In this case, if your colors are not well matched, even if your website functions are powerful, it will give you a sense of "shanzhai, there is always a little difference between it and the high grade.

In terms of color, foreign countries, especially Europe and America, are doing quite well. We will find that the colors of many seemingly exquisite websites are not restrained, the colors used by many seemingly eye-catching visual interface expressions may not be our favorite colors, or we have never dared to think about color matching, but why does a qualitative change happen immediately when it comes to a pretty bad color? This is probably the design concept!

Tianchao is a country bound with ideas. Chinese people have received education from an early age. Designers coming out of this education system will inevitably lose the vision of the world and extensive visual angle, even if he had accepted the western culture, he had to say that for thousands of years, the roots could not be completely removed, this is one of the few reasons why Chinese designers have a place in the international field.

　2. Find the optimal balance between functions and vision

I admit that our discipline system has indeed developed a large number of excellent programmers, and their solid programming Foundation has indeed won a good reputation in the international field ...... But that's all. The thought of restraint makes it hard for programmers of tianchao to exert their creativity. They are only suitable for the perfect and quick completion of the program settings specified by others ...... It may be difficult for the time being.

Why is programming involved here? I mainly say that if we want to develop a website with powerful functions, there is no shortage of such talents in Chinese people, and even we have surpassed many countries in some technical aspects. But in terms of visual performance, we have to lose a lot.

Check out most websites in China! Is it all colored? Even if you encounter a very eye-catching website, it is still a little worse than some foreign themes.

I don't know why such a non-personalized website page can be readily accepted by most people, or even become more popular? I think the root cause is that everyone is growing in a constrained environment. Maybe this kind of restraint can make us feel safe, familiar, and take for granted.

　3. blindly imitating others can only take one shot slowly forever

However, it is gratifying that even Baidu has begun to develop towards the visual direction. In addition, let's see if those large portal websites have also begun to be revised to improve their visual performance? This is a signal, and this is a necessity! If you have not sniffed this point, it proves that your professional sense of smell is not very sensitive and you cannot capture the trend of visual expression. In this way, you will always be slower, and you will not be able to stand at the highest end of the field.

With the improvement of the level of material culture, the spiritual pursuit of all aspects of Chinese people has improved more than just a few points. In addition, over the years, with the influence of a large influx of foreign cultures, Chinese people are no longer "earthy, aesthetics has definitely improved a lot. So don't try to confuse the audience with something small, just like the gala ...... To be honest, whether it's the cast of actors or the visual stage, we have to improve much more than we used to, but what if the audience is not happy But jealous? The root cause is that the appreciation level of the audience is increasing rapidly, and what the designers make is becoming a follow-up task. Naturally, they will never surpass the appreciation level of the audience, naturally, I feel worse and worse. In fact, everyone is making progress, but the advantage is greatly skewed to one side in the Progress process.

Even further, our quality of life is gradually improving, but our desire for a demand is far greater than the ability to meet our needs. This will lead to a loss of balance and a sense of regression!

This is an imbalance in social development, and it is not something we can ask.

　Iv. Building vision is the future development trend

Compared with plane visual performance, 3D visual performance, and video visual performance, website visual performance is the most conservative field of vision. Because we involved programming, because our starting point was originally deviated. Most Chinese website designers have turned their eyes to the enhancement of functions. This is why programmers in a Network Production Company will always get more than half of the reward than the front-end beautification staff!

This is a very dangerous signal, and the future development trend is definitely not like this!

However, some network design companies have already noticed this and they have made great efforts!

Why is the mobile phone interface becoming more and more exquisite? Why is the UI Designer becoming more and more highly respected?

Although many websites provide resources to viewers for free, it is a service. Although it does not cost money, it takes time for viewers, right? Who wouldn't want to enjoy better services at the same cost?

For mobile phones, a sophisticated UI will increase the overall product grade to a level, otherwise it will give a sense of "shanzhai. With this excellent aesthetic training, the visual aesthetics of countless viewers are also soaring. Why do more people prefer reading on their mobile phones? Not to mention that, just for convenience, the mobile phone interface seems more quiet and comfortable than the current interface of most websites that is becoming more and more simple, getting increasingly tired of visual fatigue and advertisements!

In the future, the development trend of the website will certainly develop towards the mobile phone interface. The UI Designer will play a crucial role in the website production field!

5. Understanding about color psychology

Good! Let's stop and return to the color topic.

As we said at the beginning, there are no advantages or disadvantages in color, and in different environments, different colors bring different views.

For example, we may think that blue is refreshing and beautiful, but what if you use it in the catering industry? Is it too appetizing? Is there a feeling like drinking blue ink?

For example, in the hot summer days, when we see some refreshing pages, the body and body will feel a fresh feeling, like drinking a cup of herbal tea, the body and body are relaxed; if you get a hot page at this time, I promise that even if the site content is more attractive, you will never spend more than half an hour on it. This is actually a color suggestion. It seems like this is a saying in the field of psychology!

For example, why do technology companies mostly choose gray and blue as their basic colors? This is because these two colors are easy to bring people the feeling of technology. If you let a technology company use brown as the color, I think the effect will certainly not be very good.

To avoid color bias, many large websites primarily use neutral colors in their visual performance: white, gray, and black.

Can you understand this? Some of the conventional Colors seem to have their own principles, not simply because of the habit of matching.

In fact, the use of color completely requires the designer to study and comprehend the precipitation for a long time. It cannot be expressed in a simple language.

　6. Color experience

We only propose some color schemes here:

1. First, colors should be targeted. Many companies actually have their own complete VI visual system. Please follow the VI color as the main color;

2. When selecting colors, you must be specific to the relevant industry. What industry colors will have completely different visual effects;

3. do not be biased when using colors. If you are biased against colors, when you encounter colors that are rare or do not like, you certainly cannot grasp them well, or FEEL cannot be developed even if the technology is more skillful;

4. Try not to use pure colors, such as 255 red and 255 blue ...... In this way, it is difficult to grasp the color with a high solid color. It is a poison for designers who design to a certain height;

5. Try not to try some gray-white monochrome matches. Black and white items look cool and cool, but it is hard to grasp. Just like black and white photography, they can best examine the skill of designers;

6. Always remember one sentence: red in the dark! The ancients summed up visually! For example, if your entire page is in uniform gray, but some bright colors are occasionally used in some prominent small blocks, then your page vision will immediately become alive, it brings visual impact to others while keeping an eye ...... However, you need to master this sentence. The best way to master this sentence is longyi;

7. Try to use a light color most of the time, because the light color is not easy to cause visual fatigue, so that visitors can stay on your page for a long time;

Oh ...... So much for the time being! If you think about it in the future, just add it!

The most important part of visual expression is color, which can catch the viewer's eye at the first glance and attract them in!

It's like a blind date. If you haven't looked at it at the first glance, you may not be able to talk about it again!

The same is true for websites. The feeling at the first glance has a great impact on the viewer. It will affect the viewer's reading mood and desire, and this influence is far-reaching, it may even lead to a poor impression on your website as a result of Color Matching!

Original Author: zihan Interactive Visual

Address: http://www.xmlas.com/web-visual-talk-hallowly.html