| Article Description: now good products are not many, domestic less, Tuchong counted on a, NetEase seems to be less than the product has such courage and patience to do a product like this. About this product not to say much, today mainly talk about this group of things. |
Now good products are not many, domestic less, Tuchong counted on a, NetEase seems to be less than the product has such courage and patience to do a product like this. About this product not to say much, today mainly talk about this group of things.
several forms of the group
A group focused on the discussion,Taking Douban as an example, I would like to Douban community because there is a relatively strong content aggregation, film, music, reading, attracted a lot of people to publish comments on these content, and comments become the supplement of these content, so the film review, book reviews as its main content carrier, with the film, music, reading precision connected, constitute a unique community of web2.0. (right, the content here, basically is the user produce product, Mtime not count.) ）
Community users, a large number of collectors of movies, music, reading users, through the collection to find common special people, most do not produce content, so most people do not have the need to promote their content.
People through the film, music, reading these content interaction can not be enough, so the activity platform, discussion group, these completely do not impact Douban users from product content (just said, Douban users most do not produce content) products, can be accepted, you can find here, you can participate in activities, These platforms should be designed to help users interact, find others, and build relationships.
Of course, the group and activities here, its content positioning, completely under the control of Douban, recommended groups and activities, basically in line with this kind of small literary taste.
It is not feasible to put a douban-like activity platform on a blog that year, because bloggers produce a lot of content, they are hungry for consumption, and if the activity platform doesn't meet their desire to find readers, these authors will not use the platform.
Content Aggregation recommendation-oriented team, in the case of a group, or an inappropriate example, the blogosphere is also a group of content aggregation recommendations.
The Zerg team, in fact, is a content aggregation platform where administrators set up a team of clear subjects, find the right authors, invite them, or directly recommend their content to the group's content area.
After the author joins, may recommend the content under the group's rule, because has set the certain condition, the content management cost may reduce.
More critical is that the content of the team is updated, by the members of everyone through dynamic subscription, the administrator also the first time to know the recommended content, in an open and transparent environment, most people do not have too many opportunities for error.
Tuchong's group has been changed several times, in fact also in the exploration of the value of the group, its most important core value, is to find a certain interest in the group, join a group, find a bunch of good people. The main purpose of Tuchong's several revisions to the group is to enable team members to see quality works and members, and to attract members to publish works that conform to the group's themes.
The Tochong group's main line did not deviate from the release and dissemination of its pictures, and the group's links to the pictures were quite strong, and members of the team published their work in the group, so that all members of the group could see it as long as they passed the review.
Content consumers: Join the group >> get all the work of the team members through dynamic
Content Producer: Join a group >> publish a work, or recommend a work to a group, pass the examination, become the work of the group
The nature of the content group is actually a small audience of channels, administrators and groups of rules, responsible for filtering the content of the group, consumers responsible for reading content and focus on content producers, and content creators, responsible for publishing the work
Administrators, content consumers and producers to form an ecosystem of good content generation and consumption
after the words:
But this system is not easy to build, if the content positioning and official guidance is not enough, what the content group will produce, in fact, NetEase blog home is a content generated consumption system, but this system, is backward, the rules are not clear, users can not participate, it is difficult to form a long-term content consumption decency.
The Zerg group, from the beginning of the dozens of, increased to the present 100 or so, the number is not rapid growth, but this increase in speed, to ensure that the quality of the group and the quality of the content, after all, the figure is not like Douban, the group is content, the content is the group, users in addition to the group, it seems to find more content So this group, in the status of the map, and our content is as important as the home page, its different is that the team throughout the product inside, become the user content consumption of the main line, and can take care of more users.
Speaking of which, we should go back to the topic of the beginning, what is the core value of the group, I think that different products have their different user relations and core content, such as blog products, we think is a log, content generation need to find more readers, and new users and content consumers, but also need to find suitable user communication and interaction, The value of the group is to help content producers and consumers form a niche ecosystem to find each other.
