today's world is the world of the Internet. The progress of technology, let us start to focus“Quality of information". In the Internet world of information technology, a unique and distinctive color of a website is one of the first conditions that stand out from many sites. "Color"It is an important part of natural beauty, life beauty and artistic beauty. With the rapid development of computer and information network technology, the creativity of color design has been extended in this high-tech field. Judging by the colorful pages on the Internet, any piece ofWebInterface Designworks are inseparable from color design. Business network interface to use color design to convey product image information, tourism network interface to use color design to convey the physical landscape information, game network interface to use color design to convey three-dimensional space information, fashion network interface to use color design to convey clothing decoration information,Webthe color design in the interface is the real reproduction of objective things, and its cognition function is one of the important elements of information communication. As the most basic element of design, color is not only the expression language of network works, but also the means and ways of visual communication, givingWEBinterface works bring fresh vitality, but also toWEBThe interface designer expands the more splendid and rich thought space question, has the pivotal function. This paper tries to design color inWEBThe function of the interface application has done the following several kinds of analysis generalization, the right does the research. First, visual guidance function the visual boot function follows a smooth path, and the color of the Web page can smoothly guide the user to the mobile experience on the page. in theWebin the interface design, the color takes up and the line, the text same visual guidance and the emphasis function. Designers can make full use of color guidance to beautify the page, the important information for color integration and strengthening, guide the attention of the visitors, is conducive to the promotion of new products. The need to emphasize the content of the appropriate use of color to highlight, so that the browser to deepen memory, improve the efficiency of information transmission site. In the product display type of Web pages, the emphasis on color is particularly noticeable. We are not hard to find the world's top skincare brands on some of our web pages.HRHelena Rubinstein's display page, which successfully uses color to guide the visitors ' attention to the product, is impressive. As in some products show the site, the color of the guide transfer function is particularly obvious: bright colors such as yellow as the background is generally represented by the meaning of promotional products are hot products, and blue, brown or dark green and other cold tones collocation is used to express the value of the goods. Second, the Enterprise image recognition functionEnterprise Standard color is one of the elements of enterprise image recognition, web site designers will be the Enterprise network interface color and enterprise standard hue echoes to deepen the role of corporate image. Gropius(Walter Gropius)In his article "where the artist and the technical family meet," it is mentioned"if the image of an object is well suited to its work, its essence can be seen clearly and clearly. "From here we can deeply understand the role of corporate image in the process of information transmission and acceptance of a very important factor. Color is also a key factor in the formation of corporate image, enterprise standard color is the corporate image of the color expression system, people see this color will be associated with the enterprise. PutCIDesign This idea applies to the website overall image planning and the design development comes up, takes the enterpriseCIstandard color in the design asWEBthe main tone of the interface expands the design so thatWEBthe interface becomes the enterprise image extension and the propaganda, undoubtedly is theWEBinterface design to the standardized, brand development of the road. It can make the website and enterprise have common visual characteristics, easy to promote and identify, usually achieve a multiplier effect. Pepsi-Cola has a high reputation all over the world, and the blue and standard fonts have become its hallmark. We can browse the Pepsi-Cola series site, each site's main style is not the same, the United States, the Central station more lively, even if the site style some differences but have maintained a consistent cultural characteristics, are using the big fast blue background, to people with enthusiasm, vitality, joy of feeling, applied in the network interface design, Let the audience group Lenovo to drink Pepsi brought about the happy mood, virtually deepened the Pepsi-Cola brand in the eyes of consumers image. Third, the Visual Area Division function Webthe primary function of interface is information transmission, and color is an important factor to create an orderly visual information flow. The use of different color design for visual zoning is a common technique in network interface design, and it is also the colorWEBimportant functions in the interface design. The information in the network interface is not only the quantity, but also the variety, often can see a variety of information problems in a page, the use of color distribution, can be different types of information classification arrangement, and with the corresponding content, targeted design color; use various colors to give people different psychological effects, very good distinction between the primary and secondary order , thus forming an orderly visual flow. Color Visual Region Division function is practical, strong variability, flexible and easy to use, widely used in the information complex Portal Web site application more, and the effect is more obvious. The use of color and auxiliary lines to divide the network interface into several areas, which can be rules can also be irregular, to adapt to the needs of a variety of information content orchestration. "FDIWorld Garden"is a investment site, its network interface design is very concise, more interesting. By a variety of color block rectangular area into the overall framework of the network interface, the use of buttons to display the navigation function selection, it is clear that the content of the site to display to the visitors, in line with the site commonicon, the entire site is very comfortable, while reducing the user's visual burden. Iv. Aesthetic Function WebThe interface not only has the practical material function, but also has the esthetic spiritual function, the interface image which exerts the esthetic function is the same as the interface entity which exerts the practical function, they have the homogeneous isomorphism relation, the network interface is with certain use purpose or the material function as the existence premise, Its aesthetic function must be guided by the purpose of its use, that is, aesthetic function cannot deviate from its use purpose. Because human's vision has the special sensitivity to the color, therefore the esthetic appeal which the color produces is often more direct. color is not only the way of visual information communication(Useful features), but also the language of art design(Aesthetic Function), when the color of the network interface reflects the sentiment and people's aesthetic sentiment resonate, that is to say, the form structure of color with people's aesthetic psychology of the form of the structure of the relative time, people will feel the color harmony of pleasure. Color design forWEBThe art of Interface design works plays an important role, not only in the visual, but also in the psychological role and symbolic role can be fully reflected. Therefore, the network interface design should be based on the scientific knowledge of color, and then from the angle of aesthetics to explore the manifestation of color design, enhanceWEBinterface Design works of art, in order to create a more aesthetic taste of the work. In domestic68designWeb Design site, which is one of the best design works in the Ice Art studio site is still more attractive eyeball, let people do not consciously want to click on it. It each network interface selection of color and graphics can make the browser naturally associated with the product style, the interface between the color and the surrounding part of the black, white, gray color-free tone with the formation of static and dynamic appropriate, a variety of unified rhythm of the United States, to the Web interface into a lively and fresh vitality, In order to achieve a pleasing interface form, harmony is rich in change, with unique creativity and aesthetic value. Five, Brand language transfer functionThe effect of brand propaganda should be realized and understood not only visually but also psychologically and symbolically. Different hues have different semantic characteristics. People through the long-term social production practice and life experience, the color of the formation of different emotional and psychological feelings, people will this long-term accumulation of color impression to give a variety of semantic characteristics and apply it to production, life. Among the many types of Web sites, different types of websites have their own color-semantic relevance. such as the design of children's products more use of color bright, eye-catching solid color, blue is commonly used in the performance of the industry and other related industriesWebinterface design. Therefore, the designer should take full account of the semantic characteristics of different colors in the expression of the color language of the interface, andWEBinterface Theme content together. Six, the theme of bright featuresNetwork is the ocean of information, visitors roaming in the network is undoubtedly to find the information resources they need, network interface transmission of information content and transmission mode should be unified, which is a necessary condition for the success of the design work. Network interface How to make the browser quickly, fast, accurate grasp the theme, the integration of information resources, which requires the designer to use color contrast harmonic means, create a visual gap, to show the focus of information, so as to improve the efficiency of the visitors to obtain information. Designers can use different colors of their own expressive force, emotional effects and aesthetic psychological feeling, so that the content and form of the network interface organically combined with the internal strength of the color to beautify the page, or subtle elegance, or dynamic, or fashionable, or simple eye-catching, foil theme, highlighting the theme. We can see this in many successful works of web interface design. SamsungGalaxys3The company's commercial website, the first need to enter the site is to find the required products,WEBinterface designers take advantage of the product image display color and gray block strong contrast produced by the visual Gap, highlighting the upper right corner of the black text theme content and product thin light advantage, with the intrinsic power of color to arouse the attention of the visitors, guide the browser to use the network interface in the most convenient way, at the same time, Gray color block background is like Deep blue in the intersection of the scale, noble, extraordinary temperament, shop color intentions, just right, so that the site style prominent, greatly enhance the site's artistry and attractiveness, thereby improving the site's visibility. Conclusion:The application of color in the network interface has its very strong function, it willCisthe standard color applied in the network interface can complete the enterprise image recognition function, the different color color block coordination together can complete the Visual Region Division function, will constitute the strong contrast color has the primary and secondary combination can play the prominent theme key role, The color design based on the audience's aesthetic psychology has the function of enhancing the artistic effect. The scientific and highly aesthetic color design is an important element of the network interface design and an important symbol of the combination of technology and art in the interface design, asWEBinterface Designer, must have high color design literacy, rational design and perceptual design combination, purposeful, creative to carry outWEBinterface Color design. Source:Ui
A functional explanation of color design in Web interface application
