A little experience for college students to open shop online

No high investment, no need to spend a lot of time, just click the mouse on the Internet can be their own boss, learning has another experience. Today, many college students think, online shop can exercise personal ability, accumulate operating experience. In addition, due to lack of funds, experience is the biggest problem of independent entrepreneurship, and online shop can be to a certain extent, "avoid weaknesses." Therefore, the low cost, fast return, easy to operate online shop is now popular in major universities. Campus bbs into "Feng Shui Treasure" Now, the major colleges and universities BBS have a special section for students to advertise free advertising, release information, such as the Peking University BBS "Adagent" (Business advertising and agent information) section, Shanghai Jiaotong University drink from BBS "Trade" (trading agent) plate, Huazhong University of Hust Baiyun Yellow Crane bbs "Emarket" (Baiyun Mall) and so on. These BBS trading section of the goods traded small to shampoo, toothpaste and other daily products, large to computers, air-conditioning and other durable goods, readily available. The main object of the shop in the University BBS is the university students, most of the sellers are a business agent in the school, so the need for less money, generally take the first online booking (some need to pay the appropriate deposit) and then pick up or door-to-door transaction flow, this type of transaction risk is very small, generally will not have the situation of the accumulation of goods, But perhaps because of the middle channel to go more, the profit is relatively thin.

"Stationed" well-known shopping site now some student sellers in addition to the campus BBS have their own shops, but also in the more well-known E-commerce site open their own shop, such as Taobao, ebay and so on. This part of the student sellers have some in the school BBS business shop better, belongs to the expansion of business; There are also some support from family or other relationships, with sufficient funds. They one-time into the mass products, to avoid some unnecessary middlemen, so that the price of goods is also relatively low, the profit is relatively high. They face a lot more buyers, business scope and geographical broader, but increased the risk of trading, but also to be sure that they have more energy into the store to take care of. According to ebay's ebay statistics, the "personal shop" of college students in ebay's ebay store has reached 40%, with a wide range of goods and a higher turnover than other professional shopkeepers. College students online shop basic strategy in college students online shop, walking in the edge of entrepreneurship. But doing business at the same time means there is a risk that it may suffer from Waterloo. Because the online mismanagement, not only the end of the dead, but also hang a few doors, and finally can not graduate on time in fact there are many students. Therefore, college students must carefully study the know-how of online shop and the basic strategy.

The first step: what you want to sell first, you need to think about what kind of store you want to open. It is best to meet their interests, from their own more understanding of the industry, and then consider the market needs, to see which aspects of the product is more popular, it is best to do a small market research, such as ask around the students, friends, family views. Open Shop and open a traditional shop is not too big difference, looking for a good market to make their own goods competitive is the cornerstone of success. In addition, there is also a point is very important, that is, to see whether they can find a better source of supply channels. Supply determines the survival of the store, a good source of goods to ensure the quality and price. Even if it is a campus agent, but also to select good suppliers, although not to invest their own money, but there is no need to waste their study time to do not have to repay the bitter kung fu.

Step two: Choose where to sell when you have determined what type of store you want to do, what kind of goods to sell, then the next option is to open a shop platform, that is, to provide a trading site. If you do not have too much money or do not want to take too much risk, free time is not much, you can do the campus agent products, more than a little strength in the BBS post advertising publicity will be good. If you feel that peacetime, there is a certain amount of capital strength, you can choose to open a public Web site belongs to their own shop. Now the Internet to provide trading transactions on the site, so the popularity and whether the charges and fees are very important indicators. Taobao, for example, you only need to apply for a bank account on the Internet, your own identity card scan sent to Taobao company confirmed, do not need any fees, do not need to go through the business registration can have a own online store. Taobao Popular, many shops, the key is, Taobao this platform is to provide free shop service, which can save a lot of money!

Step three: Fill in the store information when you apply for a shop, you need to fill in the details of the goods you provide in your shop. For example, if you sell MP3, then you should classify it in the "Walkman" category so that your target users can find you exactly. At the same time, it is important to have a catchy and interesting name for your store. Users in the list to click which shop, more depends on whether the name is attractive, whether it is in line with product characteristics, such as the sale of Lavender essential oil shop named "Incense Princess Pavilion." In addition, it is best to fill out personal data, if the real name of the register will increase the shopkeeper in the hearts of users trust.

Fourth step: Decorate a good façade to build a shop although do not need to decorate, but also need to make good arrangement. For example, you need to put the name of each item, origin, location, nature, appearance, quantity, trading methods, trading time and other information on the site, and with the product picture. In the picture, it is better to use software such as Photoshop to deal with, will attract more buyers. In the name of the commodity, should be as comprehensive as possible, because when other people search for this type of goods, only the name will be displayed on the list, such as selling mobile phones, the best to send the configuration to write clearly, "to send a charge", "send two electric charge", highlighting the advantages. If you need to mail, it is best to declare who is responsible for postage.

Fifth step: Do a good job in advertising to enhance the popularity of their own shops, in the initial stage of the shop, should be appropriate to advertise. If it is in the campus BBS open shop, because the forum post flow is big, it is easy to sink, it is best to send posts every day, can enter the section can see your shop posts, many dozen face to face is easy to impress others, want to buy, it is natural to think of you. If you open a shop in the public network, publicity will spend a little more energy, after all, too many businessmen. For example, purchase the site traffic on the page of the "Hot Products recommended" location, the product Category List of the product name bold, add pictures to attract attention. You can also use ads that don't spend money, such as exchanging links with other stores and websites. Always make a special offer to attract buyers and create popularity.

Sixth step: Provide advisory services when deciding whether or not to buy, it is likely to need a lot of information you do not provide, they will be online at any time, you should promptly and patiently reply. This, instant chat tool is most suitable for use, you can choose the familiar QQ, MSN such tools, and must promptly reply to the buyer's message. Of course, when you reach a certain level of business, choose Amoy Wangwang Commercial Instant Messaging tools will be more appropriate, because many of these business-specific functions will make bargaining, ordering orders, etc. appear more convenient. Keep in touch with the buyer, this will let the buyer feel that you are a sincere seller, and their problems can get you timely answer to the successful transaction has a lot of help. Seventh step: Perfect after-sales service This point needless to say, perfect and thoughtful after-sales service is the store business to maintain an important chip, often with the buyer to maintain contact, cherish their credit, only good faith, can be based. No high investment, no need to spend a lot of time, just click the mouse on the Internet can be their own boss, learning has another experience. In this can enjoy the fun of trading, create wealth, reduce the financial burden on parents, but also in the online business to learn the promotion of goods, financial management and interpersonal contacts with customers, accumulate a lot of experience, fully realize self-worth. However, I still want to recommend that alumni do a good enough consideration, do not blindly follow the bandwagon, master the balance between entrepreneurship and learning.