A little hammer to come out? Lao Luo ao Jiao property no longer

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With regard to the hammer phone, there seems to be no heavyweight news in recent times. This is rare for domestic smartphones that rely on exposure, marketing and hype to boost sales. The latest news is the hammer T1 mobile phone white version, the introduction of expensive colorful back cover, no shock. But suddenly, a "small hammer mobile phone June," The news on the major technology website headlines.

According to Shang, former design director, "T2 June, but will release a low-end small hammer phone, it is worth looking forward to." "This low-end mobile phone, there is no specific code, but the" small Hammer "nickname has spread. The pursuit of perfect Yonghao has always been pushed forward by the market law. Lose the pride of the aura of the possession of the old Luo, but also to make a small hammer of great power?

Learn from experience little hammers don't have no chance

The failure of the hammer T1, for many reasons, and the lessons of these failures can give little hammers the future development and bring enough experience. The production capacity problem is the first, the Hammer T1 before the release, and did not do a good job in the preparation chain, also did not cultivate the relevant talent. This leads directly to the issue piling up immediately after release, even until four months after the slow delivery, the hot spot long past. Lao Luo's inflammatory feelings offensive in the passage of time, do not work hard. Small hammer to be successful, you must prepare the production capacity in advance, estimate the number of shipments, do the stocking work. If you can not buy, at least win half of the user's heart.

When the Hammer T1 was released, it was in October when many new machines were listed at the same time. In the time period of strong-T1, as rookie, obviously not enough to arouse the consumer's desire to buy, but also do not have sufficient convincing-this is for the mass market. The small hammer will be good, ready to be released in June, it is the market gap period, almost all the sales of the old model. A small hammer is a perfect way to attract attention and increase shipments.

Hammer T1 completely go e-commerce sales is actually wrong, it does not have millet with miui accumulation of user base, nor Meizu line under the thousands of physical stores to bring the radiation effect, let alone with Huawei Glory, cool big God and other than sales channels. To avoid the poor sales of small hammers, it must be a multi-pronged force. In the e-commerce channel, not limited to one, but to fully spread out. In addition, we must strive to offline channels, even if learning the charm of the Blue Note line to increase the means also at the expense, the key is to play the visibility.

Only a multi-pronged, actively absorbing the experience and lessons from the predecessors, the small hammer is expected to become the old Luo's turn, rather than another Waterloo. Whether it is the market or investors, will not give Lao Luo the third chance, the success and failure of the small hammer, directly related to the old Luo "Mr. Gbagbo".

A lot of opponents small hammers have "group injury" function

Realistically speaking, the hammer mobile phone in the UI design, system, shape design and so on is very good, than the Meizu, millet and so also comparable--or else will not call themselves "the world's second best mobile phone." However, the small hammer encountered a fierce competition, more severe than the T1.

Now, the domestic smart phone market has long been the world of thousand Yuan machine, the charm of Blue Note, red rice, glory, Nubia and so early is one of the main, occupy the majority of market share, small hammer to want to rise, must have "group injury" function-in many ways leading opponents.

In the hardware configuration, the small hammer does not seek overall lead, but must not be dragged down. 1080P resolution screen, 2FB RAM, 16GB ROM, 13 million MP front/5 million pixel rear camera are all necessary. The CPU is the best Qualcomm support all-netcom, and then it has to be MediaTek support 4G. Run sub-natural is the higher the better, domestic consumers anyway also "infatuated" this.

Deep customization of the system is the advantage of the hammer phone, has been confirmed on the T1. The system that the small hammer is equipped with must be re-optimized to deliver a smooth operating experience in a lower configuration. In the update speed, the week is better, so as to compete with Xiaomi, the other opponents step on the foot.

In the form, absolutely not like the red rice as no characteristics, nor like the charm of the blue will only imitate apples, but to have their own characteristics. For the pursuit of details of the perfect old Luo, is not difficult, but must be completed tasks.

As for the price, more than 1500 yuan is to die. 1200 below is necessary, if Lao Luo really ruthless down, sell 998 best. Even a dollar less than your opponent will give you a higher level of attention.

Only to meet these basic conditions, the small hammer has a preliminary "group injury" function. Of course, if Lao Luo at all cost, attach on the more advanced "group injury" function, will be the biggest consumer positive.

No longer proud of the old Luo need to break out in silence

Today's old Luo, is not the original spirited, unbridled, mouth, want to overturn the smart phone market in the old Luo. In the face of T1 's failure, Lao Luo also began to become realistic, proud of the property no longer, even the past "poison tongue" also because of the public relations team's forced interference, and become increasingly rare. The small hammer is Lao Luo's second Chance, succeeds, the old Luo can once again do the true temperament self;

Regardless of the outside opinion of Lao Luo is praised or derogatory, I always stand in a neutral angle. The current smartphone market needs to be spoiler-infused with fresh blood. If Lao Luo can play the role, then what is not? Even if there is no old Luo, Lao Zhang, Lao Wang is also completely can. Just now, Lao Luo is the only person who seems to have the hope of becoming the one who does not take the usual road, hoping that he can give us some surprises. (New discoveries of science and Technology, Constantine/Wen)

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Little hammer to come out? Lao Luo ao Jiao property no longer