A little thought on the introduction of SiteLink by Baidu

Since the 628 incident, Baidu has not been quiet, big moves, algorithms have been upgraded several times, but it is a change of style, several changes also deliberately issued a notice. From a series of actions from Baidu, there is a very obvious purpose, that is, to consolidate the station, word of mouth position, and further reduce the living space of the garbage station, so that novice webmaster more challenges.

　Why do you say so?

As a grassroots small webmaster, I personally have a more profound experience, I had a pile of stations on hand there are 20 several, of which there are nearly 4/5 of the rankings, 628 deaths in some cases, the remaining less than the 1/5,628 incident, in the majority of the webmaster's proposal and query, Baidu issued a note, said the main is to suppress the garbage content station, Himself not spared. Survived are a few 3, 5 years of history of the old station, although there are fresh content released, but the quality of content is not much. Baidu recently issued a circular, said that the rectification to try to manipulate the weight of the site for the purpose of the purchase link, exchange links, junk spam links and other acts, their own station again injured, because I have a few of the history of the station PR value and through the Webmaster network to find the weight values are good, so with hanging a few small station links, My several old station Baidu currently only contains fresh content, the homepage disappears, the homepage rank all disappears.

These are my personal experience, again and again hit, but if Baidu is really to provide a good search experience for the purpose, I still support. Today to the company, and the usual go to A5 and other webmaster website to see information, habits use Baidu search, found A5 appeared sitelink, and Google search of the same, although Baidu's footsteps slow for many years, but can think to follow up, or enlightened ROM.

The following figure:

The introduction of the SiteLink further prove: Baidu's move is to consolidate the station, Word-of-mouth position, further reduce the living space of the garbage station, so that novice webmaster more challenges. From the above figure cut out of the content, it is not difficult to see, Baidu appears sitelink page is very selective, is obviously based on this page in the weight of the site. For example A5 forum than A5 home page more popular, so A5 forum appeared sitelink,a5 webmaster Net home did not appear. On the contrary Chinaz home page than the forum to do well, so Chinaz home has sitelink, forum did not appear.

Of course, this sitelink in addition to more than usual show a number of classifications, so that the need for friends more quickly into the relevant columns, I do not see any special benefits, but also can simply understand that Baidu has increased their authority to improve.

And compared to Google's SiteLink, Baidu here's small category link has no description information. In addition to this sitelink, there is an ICO icon in front of the Web site to show that it is helpful for the average netizen to identify the correct official website. Search for a few of their own punishment of the old station looked at, without this sitelink, a little wishful thinking.

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