The community-based search war is coming soon! new outlines of Yahoo China

Yahoo space (I .yahoo.com.cn) and Yahoo Group (club.yahoo.com.cn), which were first exposed, appear in a prominent position on Yahoo China homepage today. Industry veterans believe that, this indicates that Zeng Ming, Yahoo China's president, previously mentioned that the idea of thoroughly breaking up search, community, and information began to fall into the execution stage. It also indicates that the days of the community search war are not long.
Previously, Zeng Ming revealed that Yahoo China is launching a project named "Domino", which will completely break through the boundaries of information services, community services, and search services on the product layer, two or three key channels were invested heavily in rebuilding in 2007 to achieve large-scale customization of information.
The launch of Yahoo space and Yahoo Group revealed for the first time the initial outline of a localized and community-based Yahoo China. Yahoo China told reporters that this is part of Zeng Ming's strategy.
It is reported that the Yahoo space is different from the "blog" and "network log", and the blog is only a small part of the Yahoo space. Yahoo space integrates Yahoo photo album, Forum and other special features, and will soon integrate Yahoo services such as Yahoo connect and music box. Therefore, Yahoo space allows users to freely call various Web2.0 elements in Yahoo China and combine them at will. The interconnection between Yahoo Space and Yahoo China's information, search, community, and other products gives it an obvious "Space" feature. To some extent, Yahoo Space is more similar to Myspace outside China.
Yahoo group emphasizes the concept of circle and becomes a network platform for small groups to communicate and share. It allows friends of different interests, regions, and ages to gather together, you can invite friends or people with common interests to join a group to become a public space for mutual communication and sharing.
Zeng Ming believes that increasing user stickiness is a key to winning the Internet. The Yahoo community is built on a search engine. Searching is a tool provided by users to obtain information, but finding information is not the end of the search, in the next step, Yahoo will help them share with people of the same interests and expand their knowledge on this basis. The demand derived from the search will become a sticky demand for netizens. Yahoo, a community-based company, will subscribe to user search demands and use Yahoo's highly efficient interaction platform, complementing traditional search engines to further address the community needs of user communication, Yahoo China tries to address user needs from both the community and search perspectives. Zeng Ming also pointed out that the community service can encourage users to take the initiative to pull other users, so that users can pass word of mouth from quantitative change to qualitative change, which can accelerate Yahoo China's growth.
In fact, Baidu also proposed the concept of community-based search in China and launched Baidu space and other products. There are also rumors that it will launch IM tools, google is also trying to localize some community products, including maps. From a global perspective, some websites with community characteristics, including Myspace, YouTube, and Blogger, have occupied a significant position in the global Internet. For the Internet in China, the proportion of Internet users under the age of 25 is more than 50%, and they have a particularly strong demand for communication and communication between people. Community services on the Internet can meet their needs at a low cost, so they can get their preferences in particular.