A specific optimization plan for a medical website

A few days ago took over a medical website: http://www.zhpa120.com, wrote a detailed optimization plan for this website.

First, the initial optimization of the site to improve:

1, first sorted out the primary and secondary columns. (which column is the key to promote, which columns do not need to promote) and then through the nofollow on the home page reasonable use, the weight of the home page to focus on.

2, the Site logo add Alt,title tags and links. (many people used to point logo back to the home page)

Add 3,robots.txt file.

4,404 the error page is made to add.

5, RELATED LINKS use absolute path.

6, the expert Answer module recommends using dynamic random invocation.

7, to add links to the Column link module (note: The section of the link module with the home page of the different, specific can be referred to: 58.com, the meaning is to the following sub columns can also exchange links. )

8, article title Place h5 label Change to H1 label

9, add Baidu Webmaster Tools, you can better understand the site in Baidu inside the situation.

10, add Baidu share.

Second, the article updates:

Update article: Key column, Update 1-3 daily. Non-key columns, one week or two week update. When the article is updated, consciously to the previous two days to update the article to do within the chain.

(If there is a special person to write the article best.) If it is a collection of articles, the article modified about 30%. The emphasis is on the beginning and the end. Each article to organize 4-6 labels out, put in the middle of the article. )

Third, outside the station optimization + promotion:

1, soft outside the chain: appropriate to buy some Baidu news source article outside the chain, both advertising benefits, but also outside the chain benefits.

2, Links: Home page of the link to the gatekeeper personally control.

Column Exchange links can be given to the outside chain to do, you can be appropriate to relax. (for example, can cross the disease, cross-subject exchange, for key columns, you can also add some links, control ratio. )

3, the blog outside the chain: each person should be in the major more famous blog, to women or male health, such as the theme of the blog register. The number of bloggers does not require much, but it requires a good raise. (Specific blog list, as well as the attention of the raising blog, in the work, collation provided.) )

4, reprinted outside the chain: each big more well-known Webmaster Class Forum advertising area reproduced the day before yesterday published articles (with the article link), you can also control the proportion of some columns or the home related anchor text links. I will be ready for the day before yesterday. )

5,sns Promotion: SNS also to reprint update mainly.

6, question and answer chain: The major question and answer platform are registered to raise one or two main account. The main account is registered in the name of the doctor, focusing on and answering the symptoms associated with the site. The question and answer website, may leave the hospital the information, the right amount of with the website. (prior to answering more questions, advertising than in the early 10%-20%, later control in 30% can.) )

7, recruitment, classified information, Enterprise Yellow Pages and other sites: to the name of the hospital registration, can be introduced in the introduction of the Web site will be brought into the Web site, can not take, but also increase the exposure rate of the hospital.

8, buy outside chain:

During the promotion, encountered a very good quality outside the chain. If the exchange is unsuccessful, you may consider paying for the purchase to achieve the goal of adding flowers to the scene.

The specific implementation of the following personnel must do every day:

Website Article update

Blog update

Reproduced outside the chain

SNS Reprint Update

Recruitment, classified information, Enterprise Yellow Pages

Question

Friendship Link

As an optimizer, what you need to do every day:

1, site traffic and keyword analysis statistics, as well as the optimization process of daily task volume, external chain program adjustment,

2, to provide specific outside the chain of resources

3, to prepare the daily blog inside the need to take the chain, reprint the need for the chain outside.

4, Soft wen purchase + buy outside the chain

5, Homepage Friendship Link Exchange

6, to reprint the release of the outer chain to do the outer chain, to promote inclusion.

7, there is time, as much as possible to expand more outside the chain of resource types.