A Webmaster SEO site optimization Case Adventures

SEO Project Example Operation case Description:

SEO Case Company Name: (At that time with the enterprise signed the optimization of confidentiality agreement, so can not be outside through)

Operation Company: www.seoys.cn Project implementation Person: Pizhichong

The following post i SEO search engine optimization services in the process of contact with an actual SEO case operation, the process is quite complicated, but also can be said to be an adventure general, because such customers are less, after all, understand that the cooperation of customers more and more thin. This project is also my previous contact with SEO soon occurred.

This customer is Huaqiang North a Taiwan-funded company, a typical Taiwanese entrepreneur, (added: The company's boss is a very pragmatic Taiwanese businessman, the concept of time and efficiency is very strong) the company is a large-scale product trade enterprises, the main agent and sales of various electronic products, all over the country with branch offices, The main trade channel is relying on e-commerce and counter distribution.

Optimization: The company is relatively large, because Taiwanese businessmen in the mainland to do more trade, the general Taiwan-funded enterprises are more focused on network marketing and network promotion, the company in 97 has registered a number of related domain names, and owned a server hosting and arranged a number of technical programmers in-house development, ( In fact, SEO is only a few years before the rise of a technology project, so 70% of the programmers are not very understanding of the site optimization is also the company's product sales site is also an independent development of internal programmers, the company also often do some traditional website promotion and advertising, but the effect has been not very ideal. The company's programmers typically use asp.net programs to develop Web sites.

Although the company has the desire to improve the effectiveness of network marketing, but perhaps the size of the company is relatively large, the company's senior managers in the network marketing channels to understand relatively little, so to expand channels, or there are some resistance.

Until later, the Taiwan-funded company several young people left the company itself founded a small trading company, the first or the original separation agent products to take the goods (the Taiwan-funded companies are relatively strong, generally do the product is the region's total generation) These young people and an e-commerce network marketing staff to start a business with the first mainly just set up some of their own websites, mainly relying on their own website, network marketing sales of this aspect of products, but these young people are also very good at studying, It's a small brochure. They can also be based on market experience to analyze a number of related product search keywords. So at the beginning of the network sales are also relatively good. (Trade and production enterprises are different in nature, the most important is to have customers, sourcing and assembly are relatively good treatment)

So later, the Taiwanese-funded enterprise managers found that in their general generation, some of the product sales plummeted, some products also unsalable, and later found in the major search engines search these product keyword rankings, are their original company left the founder of the small trade room occupied, Many customers find the enterprise by searching for such keywords. Then are looking for this trade room delivery, so the Taiwanese company's corporate image and sales have brought a certain blow. Because the same is the agent, the manufacturer is mainly to see which agent company sales performance. Later, although the company to increase the keyword for such products PPC bidding, but the natural ranking and flow is always falling behind this later competitors. The effect of advertising and natural rankings there are indeed some gaps.

After these problems, the Taiwan-funded company's senior management convened in-house technical programmers to study the response plan, but based on the company's internal programmers more than search engine optimization project to understand less, so the company did not have a proper solution, later the Taiwan-funded company Mister himself through the search engine to find my company, (but this mister did not say is the company Mister , just to say that the company project leader) and directly and I Pizhichong to discuss this aspect of the problem, I was talking with him in the process of a preliminary understanding of some of the situation and have mastered some of their company's website problems,

After browsing their company's Web site, and based on their company's keyword ranking of the status of a number of comments and some basic improvement methods.

At that time the company's Web site program or all the dynamic asp.net program, product data are also many. them two servers. The pattern is similar to the template website established by the General Network company, if not a lot of title exactly the same or a lot of keywords repeat or stack, and product types and specifications are quite many, the whole station can be said to be very complex, and they in order to disperse the keyword, cloned some sites, but the information and framework is exactly the same, But the domain name is different, at that time my scale is also relatively small, so at that time feel if want to take this forms words pressure will be very big. I'm afraid it's not easy. So also has not talked to him about the price and so on. But also based on service principles, what progress will be often exchanged.

But then the Taiwanese-funded enterprise bosses because the previous several telephone exchanges are better, and also often email feedback, but never met, so said to come to Buji this exchange, I was in Shenzhen Longgang, a small studio, the original company or 868 network, and I sometimes often outside, all not arranged well, Then he called me directly, asked me when I would have time, could I go to his company, let me persuade his colleagues, and let me prepare some information, and his company several of his members to explore the Web site issues. and directly to pay for some lectures paid.

At that time I also always thought he was just a project manager, like to delve into search engines, age should not be very big, at most should be a few people party, also didn't think much, so the time is scheduled at 7 o'clock in the evening.

Because the evening road racing, to his company has been a bit late, and then came to their company meeting room only to find that has been neatly seated full of people, less said there are more than 10, and have taken notes waiting for us, and found that the regular exchange of Mr. X is a fifty or sixty-year-old elderly. (I can see that it's a boss), I was wearing the dress is not very formal, in front of the big projector, in the standards of the bow, salute, Taiwan-funded enterprises in the quality of etiquette, respect for people really let me a little flattered, almost helpless, although also brought two of friends with peers come together, But my two friends, they were just programmed to do it, they still do not understand the problem, just to tell me the scene, so suddenly, formal lectures and speeches have not met, so at that time really feel a bit of the situation, but fortunately before and Mr. X frequently mail exchange problems, to their problems to understand, And to SEO this aspect theory still some understand, nervous after one o'clock also can better play out. But it's tricky to argue with a full staff, because programmers are generally confident, and it's hard for you to point out their problems and get them to accept them.

Fortunately, the On-the-spot play is also good, plus they are invited to come to the lecture, so this is really reluctantly passed.

At the end of the discussion, the manager personally sent us to the elevator door, to open the elevator for us to understand the purpose of this lesson is that the Taiwanese boss wants us to use a professional position to urge and persuade them the company's website technology development leaders and other programmers, is to enable them to pay attention to the current company encountered network problems. and can cooperate with the company to solve this kind of problem.

In the later contact deeply felt this company boss's professionalism, really let a person very moved, confirmed the partnership, we each and their technical department of Mail and Workflow table and daily handover work of the implementation content of the table he will look very carefully, Once we worked out a more than 10-page workflow process table He was very careful, because we signed the contract must regularly go to their company to help their company in-house training and research, each course, as long as he is on the mainland, he will attend lectures and take notes.