About 10 SEO common problems of enterprise website

I recently came to a sales of electronic components of the company work, just into the company first thing is to be analyzed under the competition, to see if there is a good site to use for reference. But feel quite disappointed, although now some small and medium-sized enterprises also pay more and more attention to the network promotion. Many companies will be in Baidu, Google started bidding, but the real site itself to do a good job is really rare. This leads directly to the fact that even if a user points to your site from your ad, it can lead to a significant reduction in your ROI because it is too slow or not easy to find the product the customer wants. After analyzing dozens of competitor websites, the author summarizes the following 10 points to explain the common problems of the enterprise website structure.

The head and tail of all pages are the same (common fault rate%50). According to my personal statistics, about half of the SME Web site has the same head and tail. The tail of the same relationship is not big, most of you have no links or links to your friendship is the whole station. But the head is the same, the site said that there are headings, keywords, descriptions are the same, even if the search engine included some of your pages, you are not ranked, and the user experience is also quite bad.

Two. Product content no or less text description (common fault rate%80). Most of the SME product description of a picture and then a few numbers are gone, or from Word directly a product parameter form to copy in, all the numbers, search engines can not from the content of your page to judge your content keyword, how can there be rankings. Recommend product entry when doing some related product introduction, can be product application, product characteristics, and then in the product page to do related products recommended.

Three. Background password does not modify (common fault rate%30). The SME website basically is the outsourcing website company to do, after finished will have a default username and password. will let the general webmaster feel incredible things, unexpectedly have 3 one of the enterprise does not go to modify the default password, and the bottom with the site more than half of the company link, as long as a bit of people find you do the website company's default password, light to your site to do a full station link, the consequences of the heavy I will not say, I believe we are all professional ethics.

Four. There is no news module on the homepage (common fault rate%60). About 3 per 2 of the Enterprise home page is not a news module, the general home page is probably a company profile, and then a product navigation, a bit better with a new product display module. This leads directly to your Baidu snapshot does not update, and let users not feel like a big company.

Five. The homepage is the animation or the different national language version the button (common disease rate%15). This in the enterprise has to do foreign trade website is particularly common, generally do foreign Trade enterprise website has at least 2 versions in English and Chinese. The company that makes the website likes to do so to the customer, first is an opening animation, then the animation appears 2 buttons, one clicks into the Chinese version, one clicks into the English version. This kind of harm does not say much, stationmaster all knew.

Six. The website optimizes excessively (the common disease rate%5). There are many business owners through a number of network marketing company training, and then eager to please professional SEO company to do a marketing-oriented web site. Such a site has 2 major common problems, the bottom of the site will generally pile up a large number of keywords, and these keywords are all stations, search engines are based on your text content to judge your keywords, not what you write keyword is what keyword. The second is the news chain too much, we all know the benefits of the chain, but also do not you an article in the presence of 10 led text, 10 LEDs are done on the link, preferably 3 to 5 keywords each keyword has 1 links on the good.

Seven. Website customer service pop-up too rampant (common fault rate%10). A lot of network marketing companies usually have customers online. When a client just enters your site, pop-up a dialog box, ask if you want to help, customers will usually turn off first, to help also have to look at your website products Ah, this time in the point of product page and pop-up a dialog box, if the bad mood of the customer will directly turn off your Web page. Suggestions to do a good job of the website content, customer QQ What can be put to a humble place, if the customer fancy your product will contact you actively.

Eight. The link is the equipment (common fault rate%80). A lot of enterprises do not have links, or links is a device, the link above a one-way link to a few large portal network or search engine sites. Unless you have a strong outside the chain of resources, general friendship links or suggest how much exchange some, this is the key to ranking.

Nine. Home title only company name (common fault rate%80). If you are not the industry's giant, home page title is recommended to use, at least 1-3 of your product keyword. This is the most promising line to go ahead.

10. No promotion personnel or promotion personnel are unprofessional (common fault rate%95). Basically most of the enterprises have no promotion staff, or please some cheap promotion staff, only know in some sites posted, seo on the site do not understand. Do entity products companies do not have an independent website Network Marketing awareness, if there are professional personnel above that nine will not exist.

The original source from the East Yu Electronic (http://www.dyled.cn) reprint please keep the link.