About Baidu Auction appeared minipage discount icon analysis

Baidu bid has been 360 search as an attack of weapons, 360 recently proposed Ark son for the price of drug audit, it is obviously in the "sarcasm" Baidu, said its bid ads untrue, said Baidu is to earn money for crooks. Baidu for the rectification of the bidding is imperative, and in the recent, Baidu bid made a adjustment, appeared minipage, above:

　　

Baidu search Lee, in the auction we can see the red "Discount" icon appeared in the auction main site behind the title, Baidu called "Minipage", click on the discount icon can be seen:

　　

Baidu has clearly opened up a level two domain name minipage.baidu.com, currently the level two domain name home page is still inaccessible. Why did Baidu make the change in the bidding? Next, I will explain to you in my opinion:

1, the mini icon is intended to show "official certification" to reduce the user to other words of the click rate.

Baidu bid has been 360 search attacks Baidu is a big weapon, do Baidu bid the number of sites, and Baidu is the main source of revenue, Baidu is not possible in order to not let 360 search catch "handle" and give up the bidding, Baidu can do can only be guided clicks, Add the Red Discount small icon is like Baidu's official certification, the increase of credibility.

2, the outstanding bidding, increases its income.

The Red "discount" icon is bound to attract more users click, Baidu can get more clicks, and can increase the price of the word click By giving the small icon.

3, Baidu more opportunity to kill into the coupon market

　　

The picture above and the second figure belong to the screenshot on the same page, We can clearly see the URL is from Baidu's two-level domain name minipage.baidu.com, Baidu such a GET, all in the bid to have a mini icon site in Baidu's two-class domain name under the exclusive Coupon distribution page, it will attract a lot of users looking for coupons, Baidu has undoubtedly seen the vast market before King (My previous article "Analysis of the prospects of the domestic electronic coupon market" on the analysis of the coupon market), the more opportunity to kill into the coupon market, incarnation into a business coupon platform.

The above is just my personal opinion about Baidu Minipage, exactly what is the purpose of Baidu's launch Minipage? Only time will tell. This article by the SEO Learning Network webmaster Zhang Donglong Original, the original address: http://www.zhangdonglong.com/archives/715 reproduced Please specify, thank you.