About Alexa's global website rankings

I recently found that several new webmasters asked me to help them submit alexa information. I was surprised at the time. I thought it was not easy to submit this information, of course, in turn, I think that it is normal for new users. What surprised me more is:

I recently found that several new webmasters asked me to help them submit alexa information. I was surprised at the time. I thought it was not easy to submit this information, of course, in turn, I think that it is normal for new users. Even more surprising to me, why is there so many people watching this stuff so important to our website?

With a try, I gave a paid link to the alexa website information service on my website. because my website is designed with a logo, many users usually come from the webmaster group. Recently, I found that I can sell such services at least once a day. of course, it is very simple to submit information like this, as long as there is a little user's basic English language, it will become. I found that not only grass-roots webmasters, but also corporate websites that do well. What I hear most is that it is required to cooperate with others to provide a facade and to which platform to authenticate, and it is advantageous to rank after I hear that information is submitted.

At this time, I was thinking about why there were so many people paying attention to the things I almost forgot. then I calmed down and analyzed why there were so many people paying attention to alexa. I asked myself, is alexa important and useful? I believe that you may want to know the answer to this question, and I will share with you about alexa's global website rankings based on my information.

First, alexa does work.

As we all know, this is actually a website owned by the global internet giant Amazon, because it depends on its authority. Although Internet companies outside China have not developed very well in the domestic market for various reasons, you may remember that the indexing of Amazon's website directories has a significant impact on Google's weight, alexa is also a product of the same company as this directory, and everyone is bound to pay attention to it.

Even if a company like Google has withdrawn from the Chinese market, it seems that everyone is still paying special attention to this. as mentioned above, sometimes cooperation or certification is required. For example, some websites write business plans during financing, and the content in the plan includes this part. another indicator, such as the 360 official website certification and chinaz website ranking, is the alexa ranking.

Second, can alexa Ranking measure the value of a website?

I mentioned in a statement under a third-party query tool that ranking outside of 50 thousand has no reference value. In fact, I have passed my verification and I think this prompt is of great reference significance. We all know that a website with only a few hundred IP addresses a day cannot rank among the top tens of thousands, and even the top thousands. However, among the many small and medium-sized websites, it seems that we cannot use this to measure the traffic of a website. in addition to the website I mainly work on, I also made several small websites, as a result, I found that alexa of my website that has not been in charge for a long time ranked among the top 0.2 million in the world, and the website's traffic is less than two hundred every day, but the tool estimates that the traffic is tens of thousands every day, this is obviously not accurate; therefore, I think there is not much reference value for some small and medium websites. However, in many cases, as mentioned above, Google's search share in China is less than five percentage points, just as Google's weight is still valued.

Third, are there any skills to improve the alexa ranking?

The answer is very positive. there must be skills to improve the ranking. the most awesome skill is to increase the website traffic. of course, this is equivalent to a white paper for grass-roots websites, it seems that we cannot control the traffic increase too much. In my experience, the simplest and most feasible improvement technique is to install the alexa plug-in on the browser. of course, you can also try to install the plug-in the mainstream browsers on the Internet, this ranking is largely determined by the number of browser accesses containing plug-in clients and the proportion of plug-ins installed in the clients. According to my own experience, as long as the website traffic is still enough, it is not difficult to enter the first 0.2 million.

Fourth, should we focus on alexa?

As I mentioned earlier, for small and medium-sized websites, this ranking does not reflect anything, but as mentioned earlier, many people are still paying attention to it, so that some authoritative certifications need to refer to this data. Therefore, we cannot say that we do not want such a thing at all, just like Google's PR value. although there is no practical significance now, it is still important to everyone. If your website is reduced from 5 to 0, you will be unhappy. However, many grass-roots webmasters do not consider these things because of the "high-end" demands of cooperating with others and writing business plans, but simply because they think this things are beneficial to SEO, in fact, I think it's okay. everyone knows that Chinese Internet companies are relatively exclusive. do you think they will reference data from foreign websites as a reference? Therefore, in fact, many people are paying attention to the wrong direction. I even found that some people have rented multiple servers to refresh alexa on their websites in order to do a good job of SEO on their websites, in this way, I think it is too much. It is completely unnecessary.

In fact, alexa, like Google's PR value, belongs to "foreign data", that is, data released by Internet companies outside China. with the localization of the overall Internet environment in China, foreign Internet companies leave the Chinese market, these data are actually not actually useful, but the public may still pay attention to it because of their habits, so we can pay attention to it, but let it go!

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