About Google News

Many people may disagree with the world's US village, but the Internet is a Google village, and the problem should not be very serious.

Google has a great influence and many popular products. Today I want to talk about my understanding of Google News or news search.

 

Some data

Follow http://alexa.chinaz.com /? Domain = Google.com today's data

Google News accounts for about 2.5% of users.

 

My point of view 

I remember a previous report on techcrunch. The number of Google News users is close to that of Yahoo News users. Foreign media also reported similar messages [2 ], interestingly, most Google News users only read the title but not the news. In last September, Google launched a fast-turning product, following this trend, A few days ago, TechCrunch showed that Google News added the star tagging function, allowing more users to register and use the news service and add write operations. I also wrote a blog to elaborate [3]. For me, what's more important is that Google News has enriched a lot of content, the news content has been increased to 6 screens (page down takes six times to go to the bottom of the news.google.com homepage). This gives users the feeling that the news content is exceptionally rich, and the first screen is featured, its richness exceeds Yahoo for users.

 

What is news search? How many people use keywords to search for news? Who are searching for news? What is the difference between search and browsing behavior? Why is Google News evolving towards browsing?

 

First, news search must be searchable and browsed, both of which must be available.

The former requires accuracy and multi-precision, and the search function must be used to understand news.MultipleContent, such as professional reporters or some sports fans, must be accurate. Many people have heard about the news, but need to know the details.AccuracyFind it.

The latter requires a lot of authority, and richness is very important. Many product managers ignore this and think that the content on the following screens is not important for users, in fact, this is not the case. You do not go to many places in the supermarket, but with these things, you will feel rich things, and you will naturally go there that day. Therefore, the first thing to solve is richness, that isMultiple. The second is authority. with rich news, it is naturally not difficult to select authoritative content and manually edit the value of news.

 

People who search for news are generally engaged in word-of-mouth marketing by some enterprise users, professional reporters looking for materials, and some of the latest content that common users are chasing, therefore, news search has a certain threshold, and thus too many users cannot be accessed.

The most important difference between searching and browsing these two types of news is that it is time-consuming. The former has a clear purpose and can do its work as soon as it finds it. searching is just a tool and generally takes a short time; browsing is generally a user's fixed time budget, such as the 5-10 minutes of work every day or other time. He needs to find a place to spend the time budget, so there will be a long stay. These two types of requirements exist at the same time. The time, space, and people are very different. Few people browse the news, switch to the search, and continue to browse the news. Few others search for news, then you can browse a few items. If you are bored, you can search for them and then browse them. There are very few people switching between the two modes.

 

As an advertising customer, the user volume and stay time are valued. The conversion is IP address and PV. The high IP address of a website indicates that the advertisement is popular, and the high PV/IP Address indicates that the website remains for a long time, welcome, Google's quiet news shows that Google hopes to further consolidate its world's No. 1 throne on this Fulcrum. Currently, it has made outstanding achievements in news search in China, I hope to see more actions in this area in the future. At least no news search can shake Sina and Sohu's throne.

 

Recommended reading:

1) http://www.enet.com.cn/article/2009/0106/A20090106412608.shtml

2) http://www.enet.com.cn/article/2009/1224/A20091224591055.shtml

3) http://blog.csdn.net/pennyliang/archive/2010/02/02/5279366.aspx