About Taobao discount navigation website nine Block mail optimization analysis

These days in QQ often and a friend to do SEO chat, his side is responsible for a Taobao discount navigation station, because the site Baidu was punished by Baidu, said more precisely some, is Baidu plucked hair. The Baidu SEO friend said to help look at nine pieces of mail that site, just today there is time to help look at their website.

first, nine pieces of mail site some basic SEO situation

1. Domain-related information

Registration time is March 2012, now has 5 months, or a young website!

2. The website related SEO data

2.1. Baidu's data

Because nine mail web site by Baidu Hair, so do not have to check to know, Baidu is certainly no data. Baidu included is 0, Baidu weight is 0, Baidu Snapshot is not, view the historical data of nine postal sites (can be viewed from here to http://tool.chinaz.com/history/?domain=***.com), July 9 began to be punished, Included a large number of reduction, by July 21, completely pulled hair, included data are all gone.

2.2.Google aspects of data

Google PR is 3, oh, this and Baidu to form a sharp contrast, the difference is relatively large. Google is included in the 5900, look at the site of Google's collection of data, all the way in the rise.

2.3.Alexa of data

Query shows that Alexa ranked 300373, a few months of the site, 300,000 of the rankings can be. Oh, this website ranking is also upgrading, today when viewing, has been promoted 290,000.

second, look at the nine post site SEO settings

A simple view, first of all to say a question. First Open www.***.com Web site, you can normal access, and then open ***.com can also normal access to the site, browsing the pages of the chain, are with the WWW link, such as the site, should not appear two domain names can be accessed at the same time, Should be one of the domain name to use 301 jump to another site, focus on the weight of the site in order to get a better ranking.

1. First view the homepage of the website

　　

1.1. The overall site looks, or relatively refreshing, relatively simple and practical, the site's navigation classification is more clear, convenient classification, screening conditions, as well as search functions, and product archiving, product arrangement is relatively concise, the focus of information are displayed. The bottom of the copyright section, too concise, like this and shopping a little relationship between the site, the integrity of the site is very important, or the site to the user's sense of security is very important, it should give the relevant safety identifiers, the relevant integrity Certification body certification links to facilitate users to view the site's qualifications and integrity This makes it easier to get the user's trust and improve the conversion rate of the website. I opened the navigation part of the show when the network, the copyright section of this site to do better, the relevant integrity certification, certificate is relatively complete

　　

1.2. The website navigation part, is the website very important part, also is the weight relatively high place, however, nine pieces of mail in this place added one outbound link-show when net. I looked at the source code, is the normal export link, but do not understand why the link address inside also added a parameter (HTTP://WWW.XIUDANG.COM/?U=108KH5)? Is it to statistics from this site to drain past traffic? If it's for statistical drainage of the past flowmeter, direct query site traffic statistics can also see from nine postal sites in the past the number of traffic, do not need to add parameters, I look at this with the parameters of the Web site content and its homepage content is exactly the same, so do not have any benefits, On the contrary, there will be bad effects: 1. The content of the URL with the parameter and the content of the first page exactly the same, there is the suspicion of duplication of content; 2. will result in weight dispersion. If this outbound link must add head navigation, you can add a link directly to the home page.

1.3. The homepage has added the historical on-line product link, according to the date archives, on the one hand convenient spider index, on the other hand if has the user to be possible also to be convenient to view, moreover also increases the number of pages in the station.

The visual part of the meeting is basically this, and then look at the source section:

1.4. The source part is relatively concise, do well!

4.2. Title,keywords,description setting of home page is good;

4.3.Logo description, links and the use of H tags, more appropriate;

4.4. Some pictures do not have alt tags, however, important pictures have alt tags, such as product class pictures are all have alt tags, this in the site has a picture of the content, be sure to add ALT tags, convenient spiders to identify pictures, to obtain picture flow;

Home is so much, the feeling is still relatively simple. You can consider adding a user subscription function, to facilitate the user through the mail to understand the new promotion of products, if there are users like, users will be able to visit the site again, you can enhance the viscosity of the site users, improve the proportion of old users.

2. View the section page of the website

Open column page, column page is used and the same template as the homepage, the equivalent of the product to filter the classification, such as the existing columns of the site, clothing, fashion, shoes and other columns, in fact, on the site of all the products according to the existing column for search screening out.

Column page and the homepage common template, the homepage in the SEO avoids the question, believed that in the column page certainly also avoids, again separately to see the column page unique question, nine pieces of mail how they handled?

Section page and the visual part of the homepage, a total of product picture links, direct jump to Taobao, click on the product name of the link, open the Site product page details, so also convenient, users like the picture of the style can directly click into the purchase page, if you want to see a simple introduction, you can go directly to the site's product page , including the introduction of products and Taobao shop has been introduced, consider more comprehensive.

Mainly different columns of the SEO optimization settings, I looked at the different columns, for this column to do a separate SEO settings, good, SEO settings and columns below the product is more in line.

3. View Product Detail Page

First the whole view of the time, inherit the whole station style-concise! The entire page is very concise, for users need to understand the basic product information is available. However, it would be better if the information about the product and the user's comments were improved. Click to the Product Details page, it is definitely want to understand the product details of the person, this is only the product name, price, discount, the remaining time to buy, and then is the basic Taobao store information, related product calls are relatively few. Summary product page Visual section:

3.1. About the call product details, is the product detailed information;

3.2. About the user to call the product review information to facilitate the potential customers understand the product, but also for the page SEO is very helpful;

　　

This is the same column below the product, page similarity of up to 89%

　　

This is a different section of the product page, page similarity of up to 65%

This is a very authoritative foreign web page similarity detection tool, through the detection of two different product pages, the results, such as the high similarity of the page, not easy to include, and in the station such a number of pages to reach a certain proportion, it is very easy to reduce the rights of the site or even pull hair.

3.3. Regarding the call product related product, the related product may call contains the same product element, or is the same column below product, the convenience user may choose the same column page different color or the style product;

3.4. About the call recommended products, you can put the site this week hot products or the latest new products call out, give users more choices, improve conversion rate;

The visual part of the product page is this, view the source section of the product page:

View down, the product page source code section, the Basic SEO settings no problem, just, there is a problem is that the product page of the picture, did not add alt description tag. Or that sentence, about the image of the ALT tag is very important to facilitate the search for referrals to identify the content of the picture in order to get picture rankings, get more picture flow.

4. About other types of web pages

About the website Help manual disclaimer Business registration About US Contact us these pages, in fact, these pages just give users some help, for the search engine function is not big, you can consider in the home page to add links to these pages, other pages add links can add nofollow, so that the spider save time, Let the spider crawl more pages.

5. Other Settings

5.1. About the search function

　　

Search function is good, search results URL optimized, the URL contains search keywords.

　　

Relative to the search results page, filter the results of the page optimization does not have a search results page, URL path is too deep, there are six levels of the directory, do SEO site as far as possible to keep the URL within three, mainly different search parameters are combined, in doing static rules, Each parameter is directly converted into a directory, so that the link to set the URL path too deep, you can consider the search parameters using the horizontal line for continuous group to build a directory, rather than form a multi-level directory.

5.2. About Sitemap settings

I looked at the Sitemap set up a good, relatively perfect, sitemap files, each control 5,000 URLs, file size 2-3m, easy indexing crawl.

As long as Sitemap submitted to Google, Baidu can be, a regular view of Google, Baidu reacted to the data on it!

5.3. About robots.txt Settings

User-agent: *

Disallow:/jump

User-agent:baiduspider

Disallow:/deal

Block all search engine about jump link crawl, this is necessary to do.

Shielding the Baidu Crawl product page, this and the previous analysis to the product page similarity is relatively high, shielding Baidu included product page is also a solution strategy, however, it is best to allow Baidu to include product pages, if let Baidu included product page, you need to solve the product page user comments.

third, about the nine postal site outside the chain analysis

　　

This is about the nine postal sites outside the chain analysis of data, from the data to see:

Chain total number of domain names 28, relatively few, but look at the total number of chain, 22,402, relatively large, you can infer that some of the site has given a total of nine postal links;

From outside the chain domain name to look, relatively concentrated, because the chain total domain name number also only 28, from the above figure can be seen,. com's number of outside the chain of 20 domain names,. NET outside the chain domain name number has 5,. cn outside the chain of the number of domain names 3;

From the form of the chain, the text link 22401, the picture link 22272, and then combined with the total number of the chain, there are many pages at the same time there are text links, there are picture links, from the entire link form distribution, or can;

　　

From the above: nine block post site chain total number of fluctuations chart, from the trend of the wave diagram, the overall downward trend, from the quantitative analysis, the decline is not large, within 20 of the chain; from the cause of the decline in the chain of analysis, mainly the loss of links more than new links, especially in the early August, volatility is more obvious;

From the above diagram can be analyzed, the overall site of the chain is still relatively smooth, the main reason should be a part of the site to the whole station link, the number of links is relatively large, but also more stable, in addition to this site also has a part of the forum outside the chain, the main reason for the chain fluctuations should be outside the chain of the

　　

Open Nine mail web site detailed outside the chain list view, most of the chain from Yu Xiu when the network and show when the network of several stations, from here you should be able to infer that the show when the net and nine postal sites belong to the same, otherwise such as Taobao shopping navigation class site How will give the whole station link, and nine postal sites in the golden position- The navigation section adds a link to the show web.

From the chain below the data also found some forums, such as A5 and other forums, and the above analysis is consistent.

From the entire chain of data, nine of postal sites in the next operation, need to increase the construction of the chain, because this site is too concentrated outside the chain, such as the chain structure, the risk is very large, once a few main outside the source of the site is down the right or stop do not do, nine of postal sites will be immeasurable loss.

At present, the more urgent is to arrange the corresponding outside the chain plan, phased increase of different domain names outside the chain, increase the number of chain domain names, so that the site in search engine ranking ability will be more powerful, search traffic will be more stable.

four, about nine mail website stationmaster platform data analysis

1. About Baidu Webmaster Platform data

　　

This is the Baidu Webmaster Tool dead chain detection tool, according to the results of the current detection, the data is normal, the site has no dead chain;

　　

Webmaster Index Query, there is no data, because this site was Baidu K, but also a serious punishment, a little data are not;

　　

Capture the pressure feedback tool, from a statistical diagram, website from August 4 in Baidu's response has been a big change, every day Baidu has to crawl data, the maximum amount of crawl in 2,400/day, however, from August 7 to August 10, these days the crawl volume gradually reduced, starting from 10th the daily crawl volume is increasing, This is a good thing, maybe what they did on August 7 affected spiders crawling, This is most likely the operation of the robots.txt file, in the previous data analysis has written: In order to avoid the site in the product page similar to spend a large, so the product page screen Baidu included, it is likely that this reason led to a gradual decline in the amount of crawling, but now the site's Daily crawl volume is rising again, is a good thing.

Combined with the index of the site, starting from August 4, Baidu every day to crawl nine of postal site data, but, and not indexed, the site will also spend a lot of effort to improve to solve the problem of Baidu K station.

Nine pieces of mail the overall analysis of this site completed, comprehensive look at the next work is more difficult, mainly from two aspects to start:

First, in-station aspect

In the above on the site analysis of the issues mentioned need to improve, the most important problem is to solve the product page similar to spend a big problem;

Another point, the content of the site is relatively small, need to enrich the content, you can consider to add a forum or news system, the forum is mainly used for user interaction, strengthen content construction, the news system can consider for users to recommend new models, guide the user collocation, guide the user how to choose such topics;

Second, the outside side of the station

In the above analysis on the issue of the chain, the main solution to the chain domain name is too concentrated, you can consider the purchase of some of the relevant industry high-quality links, and gradually the site outside the chain to enrich the number of domains.

Believe that if nine postal solution station, station outside these two parts of the problem, certainly can be Baidu solution, look forward to their improvement!

If you have a different view of the above analysis, or to the above content has a more complete supplement, this case website www.jiukuaiyou.com welcome Contact qq:172303321