According to the hitwise survey, Microsoft's cash return policy has been proven to be effective.

Once Microsoft launched its Live Search cash return plan, it immediately became a joke in the technical blog. The live searchperks released this week has not changed this situation. However, according to hitwise's latest research data, Microsoft's cash return promotion plan has indeed worked and has helped live.com maintain stable traffic, even as Google's market share continues to grow.

The Live Search cash return plan allows users to search for items through live.com. If users shop in the shops involved in the plan, they can get a certain amount of cash return from Microsoft.

In July, the Live Search cash return plan contributed 3.75% of the traffic to live.com. By September 27, this value increased to 6.29%. Data
Hitwise statistics show that most of the users who visit the cashback site are women (55%), half of whom are between the ages of 25 and 45, with an annual income of less than $0.1 million.

Hitwise pointed out that most people who are interested in cash return are concerned with the current economic crisis in the United States, and consumers want to negotiate or get a return.

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