Engaged in SEO work must master keyword analysis and cycle prediction of these two points of ability, other technology do not understand can learn from others to consult, but predictive ability is a kind of experience accumulation performance, can only rely on their own to form a good teacher can not teach you. SEO Industry keyword Pricing does not have a unified standard agreement, we all know that the industry keyword quotes have gaps and the difference is very large, the formation of this phenomenon is the direct factor of the various seoer for the keyword analysis ability is not the same result. It is because of this atmosphere and corrupted the customer's correct understanding of SEO, but also caused the confusion of the SEO industry market. Today XI ' an SEO consultant idle to analyze the key words of some skills, Lee felt sometimes write something is also a kind of self enjoyment.
first, the key words Baidu index
Many people put the Baidu index and search heat these two "synonyms" of the concept of confusion, although the two words roughly understand the meaning of almost the same, but when we judge keyword optimization difficult time to distinguish between these two concepts is very important. The so-called index is Baidu's official launch of a query keyword average search quantity platform pronoun, index.baidu.com This is Baidu index query URL, if the index is 100, then the meaning is: the keyword Average daily search volume of 100 people, This index is only a reference data, relative to the third party data is authoritative, and there are actually 100 times a day of effective search? I don't think it's necessary to explore this, because this is the daily average of the monthly search index, more than a little bit is probably the case. And for the keyword ranking optimization, why Xianseo.org said the higher the index of the word optimization is more difficult? Because the higher the index indicates the more competitors, the faster a car on the highway or 100 cars drive fast?
Second, keyword search heat
Search heat and Baidu Index have a lot of similarities, but fundamentally there is a fundamental difference. Search heat Understanding as a Web page related search seems more simple, it refers to the keyword search results appear in the number of pages, this is our seoer commonly used a keyword difficult to judge method, but only through this to discriminate sometimes inevitable word too one-sided, And this is likely to be a mistake to judge the consequences of the tragedy caused by food. In general, the keyword search results within 200w is relatively easy to optimize the simple words, web search results appear in the 500w is about the middle of the heat of the keywords, the results in 800w around the keyword is more difficult to optimize the popular keywords, More than 1000w of words is basically a difficult keyword.
Third, the status of Keyword ranking
After analyzing the above two basic content, Xian SEO consultant most commonly used method is to observe the keyword ranking overview, because I think the above two points are not able to improve the accuracy of the forecast requirements, different from the above is that this method has no direct data available for reference, is based on their own through the analysis of the thinking of the conclusions drawn. The basic method is through the query search keywords in the first 35 pages of Baidu site domain name, if in these 30 or 50 among the top of the list of excessive top-level domain name so that this keyword is very difficult to compete, if it is a large number of multi-level domain names or subdirectories or a single page URL, Then this keyword is relatively easy to overwhelm the competitor's website. The knowledge involved here is the natural weight of the URL domain name, which in the previous blog has been told, they can go over the calendar to understand.
Four, SEO work single cycle
Basically through the above three points can accurately predict the completion of the SEO cycle, which for our reputation for the credibility of the maintenance is crucial, and at present, the SEO industry is facing too much suffering because of its professional field is not enough "professional" situation. Completing the work plan in the most efficient time of the contract period will also establish a dependency relationship between us and our customers.
Because only cooperation is smooth the next time the customer will be able to continue to find you long-term cooperation, and the actual number of customers are also reasonable, for this special industry customers are also very able to understand the site optimization time of the occasional delay, but we have to try to meet customers do not disappoint another customer too much. I hope all peers can accurately analyze the keyword optimization difficulty reasonable to develop a keyword quote, and be able to complete the site within the time required to optimize orders, even if the business is not a Renyi, do not be money blinded by their conscience to do a healthy seo!
This article by Xian SEO Consultant (blog.xianseo.org) Lee original submission from Webmaster Network reproduced please note the author copyright! Original address: http://www.xianseo.org/blog/html/boke/113.html