With the rise of the Web2.0 wave, countless people who have been dreaming of starting a business in the past two years have devoted themselves to starting a Web2.0 business. Today, I opened my network favorites. 100 of the nearly 1/3 Web websites collected over the past two years have not been opened. While lamenting, the author is also thinking about why there is no breakthrough progress in the 2.0 application in China?
In my understanding, Web2.0 is a new industrial layout opportunity in the network economy era. Its role was originally to improve the vitality of the network economy through a variety of new applications, so that netizens can have more freedom to play, better meet the real needs of users, this is exactly the difference between the characteristics of network media and traditional media.
Many of our Web websites do not do enough on the most important point of "meeting real needs. The business SNS, with "Expanding Connections" as the core concept, is a typical type of 2.0 websites. It was once the most promising application of 2.0, but the current situation does not seem so optimistic, reducing user activity and losing users are currently facing severe problems. In fact, from the perspective of demand, we can easily see the cause of this phenomenon. As a visitor to business SNS, the initial requirement is to "Expand connections". However, the real requirement is how to make these connections promote the completion of business after accumulating connections, this will bring profit to it. If we only use an SNS tool, but do not have a mechanism to establish customs and obtain business, it is difficult to retain people. This is a typical case that focuses on functions and needs.
So, how can we better meet user needs and truly achieve the effect of network resource interaction? I think it is better to have two requirements. First, discover the actual needs and satisfy them with simple and practical applications. Second, we found that we were not able to fully satisfy our needs and adopted improved methods and forms to satisfy them.
Here, the author uses two relatively new 2.0 applications to illustrate how they use the 2.0 platform to meet user needs. It can also be used for reference by other 2.0 models.
When exploring the actual needs, we should be sure to pay attention to the actual needs of the entrepreneurs and the groups. For entrepreneurs, there are three most realistic needs: first, find entrepreneurial resources and group teams; second, consulting and suggestions; and third, reduce entrepreneurial costs. So how to thoroughly meet these three needs is the core issue that should be considered as a site serving entrepreneurs.
I found that a new web application, www.quannei.com, is doing well in this regard. The 2.0 layout is designed mainly around three requirements. This website has three most important sections. The first is "partners". Here we can see the "resources" (resources include project, technology, management, and capital) owned and required by users in the entrepreneurial circle ), in addition, the website also pushes the entrepreneurial resources that an individual may need to him through data mining. This service is innovative. The second Forum is "consulting". The purpose of this forum is very clear, and it is for consulting consultants and entrepreneurs to communicate with each other. It is not surprisingly functional. However, I can see that some consultants have joined the entrepreneurial team with their soft experience, and many entrepreneurs have obtained some practical suggestions. The third part is "service". In the entrepreneurial circle, Group Buying helps entrepreneurs reduce the required costs, such as registering companies, renting houses, financial services, and consumables. I believe that the prospects of such websites are worth looking forward to, because they aim at the actual needs. In terms of functions, they just set up the simplest Web2.0 element.
I would like to give another example, finance helper (www.caibangzi.com), to find the incomplete demand ). When the information in the domestic securities market is overwhelming, financial gangs are undoubtedly fresh and bright. Financial portals make every fund product and every stock a website. experts' suggestions fill the whole space, and paid financial software appears in any position worth capturing. But can this really meet the user's needs? After listening to expert comments, most users prefer to share their experiences with friends around them. The opinions of experts are always less reliable than those of friends.
The launch of Financial helper undoubtedly solves this demand well. In a large community, everyone will discuss, exchange, and share the Fund topic. This community should be very easy to commercialize. After a professional and active group is gathered, it is very easy to realize the profit model of the value chain. Financial Software companies should make vigorous promotions in such communities.
In general, these two sites are not surprisingly functional, but they truly grasp the needs of users, so that the characteristics of network interaction can be displayed in every detail, it can be said that it reflects the value of the site itself. I think that web is just a tool. If we are subject to tools, it is very difficult to achieve it. Success is possible only when you focus on real needs.