Ada: Baidu Phoenix Nest Upgrade How will we respond?

Baidu Phoenix Nest will be in November to carry out a new round of upgrades, it is rumored that Baidu's emphasis on this upgrade is no less than the last December 1 Classic version of the full switch to Professional edition. This can be a glimpse of the upgrade, the impact of a wide range; So how should we deal with it? This article will introduce the upgrade profile, and introduce some coping strategies.

The adjustment focuses on the following areas:

1. We all know that the current Baidu front desk 3 forms of advertising: promotion, promotion links, right promotion bit; After the upgrade, the position of the key words will change, especially the promotion and promotion of links; it is expected that 60% of the words, the left side no longer have a promotion, but also a new 60% Words from the promotion link or the right position promoted to the promotion bit.

2. More frequent changes in location, Baidu later will strengthen the search behavior of netizens analysis, according to these data to determine the front of a specific show is the promotion of a bit, or promotional links. That is to say: Later you search for a keyword in Baidu, and other people search show the results are not the same; each refresh will also be different, the position of the fixed for the later promotion of the adjustment will be even greater!

3. Quality will be more important: 1 star word left will not have a promotion, 2 stars, 3 stars is left premise.

The above is the focus of the adjustment, Baidu also did not give a word-cutting standards, after all, the change in position on the impact of clicks will be the largest. So how are we going to deal with this upgrade? Ada gives you some advice based on your work experience:

1. A good account structure, including the account-promotion program-promotion Unit of the overall structure, the second keyword structure, account flow of words, business models, the proportion of long tail words; the fluency and attractiveness of the three creative ideas; about this ADA in the previous Baidu promotion optimization experience 1--4 in detail, Or you can go to my blog Ada's Search Marketing blog for a detailed description of this.

2. According to the ADA's experience, I think the word that will appear in the promotion position in the later stage is mainly the commercial-type word, that is, the more definite words of searching and translating intention.

This is because, Baidu this year has been emphasizing the search experience of netizens, however, after the Phoenix Nest switch, more and more customers will complain about the higher cost, in order to achieve the 3-win, business-oriented keyword is the focus of its adjustment, this part of the word is generally the location of promotional links, for the promotion of enterprises, This part of the word is the key word of its transformation; In addition, although this part of the word overall flow is not high, but the overall plus and also can not be underestimated, if the latter adjustment to promote the position, promote the position of natural advantages, not only to promote enterprises to bring higher traffic, and Baidu income will be very considerable.

November 1 Phoenix Nest upgrade in the end will be how, now is only forecast, ADA will be closely watched, welcome friends to Exchange, Baidu promotion method Exchange QQ Group: 81969580

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