Adding site audiences is key to keyword ranking

Site audience is also called the site's loyal user groups, that is, site fans. Site audience number and site keyword ranking has a direct relationship, the more site audience, through the faithful users of the constant click, browse, the weight of the site will continue to improve, the overall weight of the site has been upgraded, then keyword ranking of the promotion is a matter of the case. The weight of the site after the improvement, not only the target keyword ranking is very good, a lot of long tail keywords will have a very good ranking, which is more useful than the chain to send out.

Search Engine judge whether a website is outstanding, will synthesize the index of the website to judge, such as: Outside the chain, bounce rate, exit rate, page stay time, IP, UV, page layout, whether cheating and so on, according to statistics, the impact of the site keyword ranking of more than 200 items, the site is the audience is the most important indicators of these factors.

Why can I be so sure? We first understand the search engine ranking principle, judge the quality of search engines, decide whether to continue to use the search engine, the final decision must be real users. The excellent search engine only continuously enhances the recognition "the website true audience" the ability, by the rapid speed Enhancement audience Most website's weight, puts these website to the front, can satisfy most users ' search demand, can retain the user to continue using own search engine, Baidu's Click Algorithm is also based on the introduction of this principle.

said the site audience and keyword rankings have a direct relationship and search engine ranking principle, readers must be eager to know how the site to enhance the audience? There are many ways to enhance the site audience, the author focuses on a few common, easy to operate methods.

1, the Establishment website brand Word: The website all needs to establish a website brand word, also called the website name, facilitates the user remembers the website, next visit. This point in the "Baidu Search Engine Optimization Guide" also mentioned. Remember not to use the Industry keyword as a website brand words, the following image of the site is to use the Industry keyword brand words, is not cumulative audience.

　　

2, set up their own resource circle: through the establishment of QQ group, the user circle, to help users solve problems, so as to guide users to visit the site, thereby retaining users.

3, the establishment of time content: the content of time, the interval can not be too long or too short, too long time users may forget, too short to update the content of the cost is too high, generally "month" is the best unit. such as "Tourism site: October 2013 Lijiang Tourism Strategy, decoration site: November 2013 decoration effect map." "Users with this requirement will visit your site regularly every month."

4, the establishment of the content can be repeatedly accessed: such as moving the site can be in the home page plus a "Move auspicious query" small software; such as the author of the University of Hunan Self-Study Network (www.hndxedu.org), this type of Web site can not build brand words, users can not accumulate, but since the establishment of the calendar over the past and exam materials review column, every day there will be students to download learning materials, and constantly update the review materials, you can retain, Expand this category of users.