AdSense open to a third party network to show non-Google ads

August 27 News, according to foreign media reports, Google yesterday in a letter to the AdSense users that the AdSense account will be open to Third-party advertising network, when AdSense users will be able to publish other advertising network to provide display ads.

The move shows that Google or the intention to expand AdSense into the unified market advertising network.

At present, Google AdSense users can only be posted on the site advertisers through Google AdWords auction to get the keyword ads. But after the opening of the advertising system, if Google believes that its authenticated Third-party advertising network has a better user-appropriate form of advertising, it will be used to replace Google's own ads. In addition, users can directly manage Third-party advertising networks in their AdSense accounts, such as disabling an ad network that they don't like, or disabling all third party ad networks. This has little impact on Google.

Google said Third-party advertising networks must comply with their privacy standards and advertising quality standards in order to publish content-related ads on the AdSense Publishers ' website. Often these ad networks have their own tools to display content-related ads on their clients ' websites, but Google says in the mail that unless they conform to Google's privacy guidelines, other ad networks will not be allowed to collect data from users ' websites to display the ads.