Advanced high-end, 2017 vivo mobile phone with strength to speak

from 3 months to one month,Vivo released a total of 8 products in the year . It is by virtue of these 8 products in the market excellent performance,Vivo in the year to obtain more than the annual shipment growth 100% impressive record, total shipments up to 8000 million Taiwan. Become the absolute main force of domestic mobile phone!

facing Vivo so impressive record, we cannot help but ask,vivo with what can in the fierce mobile phone competition stand out, become the industry winner?

Deep understanding of the real needs of consumers

Vivo products in the competitive mobile phone market to obtain such a remarkable record, and its deep understanding of consumers is inseparable.

using Vivo phone to give me the biggest feeling is "good". The use of this here is not the smooth operation of the hardware, but it in life very fit my habits, and even understand my actual needs.

For example, its gesture dialing function, my phone has too many contacts, find it too troublesome, gesture dialing but this process has been simplified, I just need to draw a simple shape on the screen, you can immediately dial out the contact telephone, very convenient, such as its child mode, Let me not worry about the baby using mobile phone to accidentally delete things on the phone. These small functions seem simple, but very intimate, and precisely these small functions, let me feel the Vivo mobile phone "easy to use."

understand the actual use of consumer demand, which requires enterprises to take account of the consumer's position to consider the problem, to study the actual needs of users, in today's impetuous society is not easy, but Vivo did , and has been doing so. It is learnt that in order to understand the real needs of consumers in depth, Vivo set up a dedicated consumer research team, they will eat with consumers to live, uninterrupted consumer observation, to perceive their consumption scene and consumption habits, and to record research, And eventually turn these studies into product functions.

In this way , it is not difficult for me to understand why many of the features of the Vivo phone are very much in keeping with my usage habits, and let me feel the best experience, such as photography, music, such as fast charge.

Stringent quality control

In a deep understanding of the real needs of consumers, but also need to give this understanding to the product, ultimately let users to use, and get a good experience. This is easy to say, but it is difficult to do, because want to do this, in addition to the manufacturers to dare to invest, but also to do a good job of quality control products.

in the control of product quality,Vivo has reached a rigorous level.

For example, a recent listing X9 and Xplay 6, its fingerprint module reliability test including dip, anti-cosmetics, click, Drum, fixed drop and other experiments, such as more than the number of experiments, the cumulative reach of the appeared. In order to improve water resistance, the fingerprint module monomer needs to soak red ink 1 hours, soak water for a few hours before the test can be used, so that the fingerprint module monomer waterproof to achieve industry-leading level.

camera Display module, in the early stages of each design to carry out physical inspection, must meet the reliability requirements before mass production, the function of zero-defect control. Only the touch module is displayed, including temperature,UV, salt mist, hand sweat, chemicals, cosmetics, mechanical strength, etc., the Reliability test verification of the material. By simulating the effect of consumer use and extreme use of environmental changes, such as high-pressure cooking, ultraviolet radiation, heat and humidity, altitude, boiling, and so on, the test method is extremely stringent.

in terms of stress testing,vivo is doing very well. In order to simulate the action of the Home button exit, the Vivo designed the 3 test items such as simulated post-camera viewing, front-camera viewing, front-and-back switching . As an example of a user-often-used photo-viewing project, a complete test consists of 6 steps, including all operations such as entering the camera, taking pictures, viewing thumbnails, editing photos, deleting photos, and so on, each step having a full cycle of at least 5 minutes, This test must be performed at least once in a loop .

such a complete test case, only take photos of one item there are 3200 , all tests performed 1 times to spend 470 hours, all completed at least time 1100 personal work.

Such stringent requirements, the quality of the product is of course undoubtedly.

Dedication to Product innovation

Vivo innovation is not just a simple technological innovation, it's innovation is often the combination of technology and consumer demand.

we know thatvivo is the pioneer and leader in the application of Hi-Fi technology in the field of mobile phone, the introduction of Hi- fi 3.0 in the mobile phone industry, represents the highest standards in the field of mobile phone audio technology, In at least two years, it is difficult to be surpassed by peers, and its development of the dual es9028+ three OPA1612 top configuration and left and right channel independent decoding amplification scheme, with dual-clock crystal and two-stage power supply composed of audio architecture has become the industry target.

Vivo 's innovation is more than music, andVivo's innovations in photography are obvious to all. Vivo 's first photo flagship machine is Vivo xshot, it created a lot of industry first, such as the first mobile phone with OIS optical image stabilization, in the large aperture, sensor, lens application, algorithm also has a lot of breakthroughs. starting with Xshot , many photographic professionals have begun to feel the vivo of their mobile phone photos.

Vivo X7/x7plus's first use of the Moonlight soft Light, which simulates the studio light effect of professional studios, provides consumers with stable and soft apple light, and locks the white balance of consumers ' photos into 5000K . Portrait of the Gold Color temperature ", with the million front lens and the exclusive algorithm, so that the photo taken by the front lens, clear, natural, color more accurate. In order to solve in any environment to achieve the most suitable for the effect of the light,vivo Engineers in accordance with the photography studio shoot Portrait link simulation, verification of hundreds of programs, has been adjusted countless times.

and the latest release of the four surface flagship Xplay6, its technological innovation is the ultimate. It is reported thatvivo in the production of Xplay6 in the process encountered a lot of difficulties, such as the cover plate coloring process. This process includes more than one process and is particularly demanding for the environment. The problem was eventually overcome by vivo engineers. Xplay6 the whole project down, on the surface of a cover plate coloring process,vivo on the application of dozens of patents.

It is by virtue of this persistent spirit of innovation,Vivo to create a more extreme products, which won the love of consumers, the achievement of this year 8000 million sales, and ultimately win the market.

. , the future in the high-end market

review Vivo in 2016 x7/x7 plus to x9/x9 plus, then xplay6 their price from the 2000 more across 4000 many. It is not difficult to see, vivo

in fact, domestic handsets attacking the high-end market are not just vivo. since the second half of this year, China's mobile phone market has entered the "Value transformation" stage. years, including Vivo, Huawei, and other domestic mobile phone manufacturers have launched a price in the yuan and 4000 yuan and above the high-end products. in the year, by the Samsung "Explosion Door" influence, domestic handset manufacturers have to force more than Yuan cell phone,vivo Xplay6, Huawei Mate9, etc., and then successfully killed into 4000 to become a strong competitor in the high-end mobile market.

domestic mobile phone into the high-end market is inevitable, but want to establish a foothold in this market, not by releasing one or two products can be achieved, it is considering the overall strength of the manufacturers. Research and development, marketing, channel, after-sale, supply chain ... indispensable, and these,vivo are not missing.

Xplay6 is a good start,We look forward to Vivo bring more and better products.

Better!

Advanced high-end, 2017 vivo mobile phone with strength to speak