Advertising Media selection Strategy

Strategy | advertising | The ultimate goal of media advertising is to sell or build brand equity. This is true of traditional media advertising and online advertising. How to make your online ads more effective? This may be a matter of common concern to advertisers and agents. Efficient network advertising must be done to make the right network ads in front of the right audience, so as to attract effective audiences to click and browse, and participate in your advertising information activities.

The so-called effective audience of advertising is the appropriate user that advertisers need, that is, the target of advertising. Only if you have the right users to participate in advertising information activities, can make the advertising effect best play, and can save the advertisers labor and cost. Here, we will analyze the current Internet advertising mode of the latest online-text ads.

What is an advertisement in the text?
 
Text Advertising (In-text advertising) is the latest intelligent advertising model on the Internet, which is based on the latest Real-time Analytics Web page, which automatically marks specific keywords and matches the appropriate advertising content. When the reader browses the webpage, moves the mouse to the keyword, the advertisement displays automatically, accurately will the advertisement, the content, the consumer perfectly unifies, the user may also direct hits the advertisement, the first time links to the corresponding website.
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The advertisement uses the advanced technology to extract, classify, form the keyword storehouse in the website, the enterprise through buys the keyword to carry on the advertisement publication. When the advertisement is displayed or clicked, the Enterprise pays the corresponding advertising cost, no effect, no payment. Very adapt to the enterprise "brand Marketing", "Product release", "Activity trailer" and other related advertising, and actively interact with the site visitors.
 
What are the characteristics of advertisements in the text?
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The most important feature of advertising is the interaction and selectivity between receiving and accepting. When the audience in front of the computer screen mobile Mouse initiative to select information, many factors affect the spread of advertising information, but also in the impact of the audience's decision, and then affect the spread of advertising effects. such as the popularity of the site, the form of advertising and browsing the operation of advertising skills and other factors. The factors that determine the choice of audience are the validity and interest of the content of the information. The audience always chooses the information they need to produce some kind of benefit to him. In addition, they will choose some entertaining, interesting information (such as video or Flash, such as the combination of advertising, etc.), which can become the Internet users of the adjustment of choice.
 
What is the difference between advertising and traditional online media advertising?
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The objective of the advertisement is to obtain a direct response from the audience. This is the most important difference between advertising and traditional internet media advertising to achieve the goal. The audience active operational enhancement and giving and receiving interactive communication way makes the advertisement can reach the brand-new dissemination effect, obtains the audience information in time even lets the audience after browsing the advertisement to pay the order immediately, achieves the sale goal. The effect of this communication is also the most attractive factor to attract advertisers in the new mode of network media marketing.

The

Direct reaction is divided into the following points:
 
1. Let the audience visit the site, so that they know your business, products on a Web site.
 
2. Let the audience who is visiting the site know your product.
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3. Enable consumers to buy products and purchase orders.
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4. Let the audience know how to use the product.
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      Therefore, the advantages of advertising (interactive and strong participation) in the advertising effect (advertising can achieve the goal) on the incisively and vividly reflected.
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      In addition, the quality level of advertising target object and network operation skill also determine the technical degree and software used in the advertisement performance. Those with high cultural level, often with the network to deal with the audience, the network has skilled operation technology and has the ability to easily learn to operate the technology, they can easily grasp the complex form of network advertising, so, the text in advertising planning can be thought of by adding operational skills to improve the lively and interesting ads.

Media selection policy in text
 
The so-called advertising media choice is to the information you want to publish the site to determine, and even include the location of specific pages to determine. Different sites have different audience objects, so the choice of media on the text of the final effect of advertising is very large. At present, the site has a national site, local site, Chinese site, English site, Content-integrated site, content professional site, as well as the company's own proprietary web site or homepage. How to choose a suitable site? In this paper, the advertisement is considered synthetically according to the planning platform. Specific analysis of the characteristics of advertising objects, advertising objectives to achieve the degree of support capacity and other circumstances to consider.
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The most attractive and level-inspiring part of advertising planning is creativity. Whether it is advertising agents or advertisers themselves in the text of advertising planning, the task is to make your brand, advertising form, appeal content to meet the needs of the target audience. In the early part of the planning has been quite perfect situation, advertising creativity is to determine the final advertising performance of the key, it is also to attract the attention of the audience and to browse advertising information of the decisive step. The originality of the advertisement can be divided into two kinds: one is the content, form, visual performance, the originality of the advertisement appeal, and the second is the creativity of the technology.
 
Epilogue

The organic combination of advertising and content is the trend of Internet advertising development, and this trend has only just begun. Predictably, this beginning is driving the Internet advertising market into the blue ocean. And this also for the new Interactive international Dotmore Point of the bronze (or in-text ads) Such a new product provides an opportunity, of course, the premise or to do the top three.