Aging: Staying away from the product is the biggest mistake of the past

August 2014 28, a year of non-appearance of aging in a white shirt conference speech. When he put on his makeup, he asked, "Why are we having this meeting today?" Two little makeup girls are crying, you mean today is not open this conference?

When I heard this detail from my old mouth, I realized that the shadow of the company's frustration was still in the first step of standing in front of the podium. For this company, it takes longer and more reputation to win back the user's heart. Only time and again praise, can let this experienced ups and downs of the company to strengthen confidence.

In the know, I talk about aging, I was asked, you say that old can get up? I think, there are a number of questions on the question is, the annual salary million, hundreds of thousands of, a hundred thousand of and so on what is the date? Among these uneven income groups, one of the most frequently mentioned brands is Uniqlo. I think, when all the guests in these answers to replace Uniqlo, about to get up.

It is difficult to draw strength from Yanai's "one win nine defeat" and to take the Japanese garment industry as a learning target. But, not to be. China's consumer market, in theory, can be compared with Uniqlo clothing brands, is not sure how long we have to wait, and who will wait?

In 2007, where customers, with three years of time, jumped to the valuation of billions of dollars, creating the Internet brand growth myth. However, from the rapid rise to smashing advertising, high inventory, category Leap Forward, leading to the loss of the body of the mire. Back to see the past, He precipitated reflection, frankly himself from the second half of 2009, leaving the product line is the most wrong thing to do.

From the colleague of the Network of excellence to my entrepreneurial partner with the net, he became acquainted with Lei June for 15 years. Where the customer is in trouble, Lei June stand up, lead the seventh round of financing, with aging long talk dozens of hours, to help all customers back to the direction.

Speaking of Lei June, he said Lei June is his good-natured brother, Lei June one night to call him a call, said he dreamed that he would do well, which makes him very emotional and encouraged.

Over the past seven years of the roller coaster, when the guest announced his return to Beginner's mind, he tried to return to the age of 80 defects in a shirt. He believes that to take a good look at the quality of a product, this is the hope of all customers.

Or a shirt, where the guests are back on the road. The difference is that the e-commerce River is less a big guy, but more than an entrepreneur, middle age he is full of confidence, he will use 129 yuan shirt to those 1000 pieces of shirts all "low."

Welcome to click the above play button to watch, talk about where the guests to zero, how to start again.

Note: Now is the product of the King's era

When he was a guest of "entrepreneurial Kee and his friends", he despised the Youngor shirt I wore and let me change into a white shirt made by a van. Throughout the filming, he talked about the white shirt from time to time, with one more term in his mouth.

This is the first time I have seen him like this. I have done two articles, one called "Aging: The Big Bang", and the other is called "How far away from the costume tycoon", the two articles were written in early 2011-aged and his guest of the most powerful time, and the end of 2012-aging reflect on his strategic decision, began to adjust the van.

A few years ago, I had a long chat with the old man for several hours, and did not hear much from his mouth about the professional terms of the clothing, but this one shot video is. Do you have any knowledge of the product, from your words and deeds will reveal one or two points. Aging also sigh: You remind me before you should pay more attention to the product, said too tactful.

"Entrepreneurial Kee and his friends" has been filmed 14, scratched, in addition to this year's popular internet finance and investors, many guests can be categorized in this area: consumption.

You can feel the trend of the consumption structure upgrade, when China became or is about to become the world's largest economic entity, the Chinese replaced the 70 's Japanese: In the overseas Twitter, hordes, only one word can describe their actions: buy buy buy. At home, they want to enjoy better, more refined and more unique goods and services.

The reform of the 90 's has freed up a market that has long been restrained by demand, and as long as you produce it, someone buys it. Most of China's famous clothing brands are built at this time. Rough and mediocre aesthetic and production followed down, China's clothing brand more attention in the CCTV advertising, full county open shop holding horn yell.

But, now it's not the same, I've seen people who have eaten through the used Chinese have a more discerning eye. In front of these clothing brands, how to do a white shirt? Or how to do a pair of canvas shoes?

Where customers have been trapped in the blind expansion of the product line, they relish selling millions of pairs or Chichodovan T-shirts this year. aging at this stage also far away from the product line, by looking at Ppt to understand their company's products. after the company was hit, he realized the problem: facing the hanger with hundreds of shirts, he could not reach out and pick up a satisfactory one. Late at night, he sat in the company, in front of more than 600 pairs of canvas shoes, he tried a pair of pairs, a lot of shoes he was not comfortable wearing. This picture, really very bleak, according to the old words is "a lifetime of special guilt scenes."

I once thought that aging should find a person who knows the clothes to help him. However, in this discussion, he said: " only the founders to do the product manager, to be able to all the links to be serious, harsh to the point." Professionals can provide professional advice and ultimately decide who is responsible for the company. my biggest change of the year is that I won't let go of any product today. "

This is a lesson that has been spent at a very high cost. Children only know how much it hurts if they are burned by a stove. Although I hear from a lot of people in the mouth of the product as king, but, the view of the line, the practice is not to do so. I do not know whether these people can learn from the pain of others.

Reference: http://www.vcinchina.com/c/27/53227.html

Aging: Staying away from the product is the biggest mistake of the past