Alexa Web site statistics in the Network Marketing application-alexa world rankings

We are more concerned about the Alexa Web site statistics on the role of network marketing, from the network Marketing research and application perspective, the Alexa site can be provided by the information resources summarized as eight aspects: the study of their own web site traffic changes, competitor analysis, industry analysis, user behavior analysis, On the network advertising media analysis, but also as a search engine optimization tools, site diagnostic tools, and enhance the impact of the site method.
The previous content introduced the Alexa website Ranking System and toolbar background information, and detailed introduction of Alexa site can provide statistical information, now, we are more concerned about, network marketing research and application of the point of view, Alexa site to provide information on how much value it? From the point of view of network marketing research and application, I will be the Alexa site to provide information resources to eight: research on their own site traffic changes, competitor analysis, industry analysis, user behavior analysis, network advertising media analysis, but also as a search engine optimization tools, website diagnostic tools, and ways to enhance the impact of the site.
(1) Study of the changes in the number of visits to their website
The traffic index of their own website can usually be obtained through the website traffic statistic analysis software or the third party's statistic service, but only know these statistics information is not enough, if use the Alexa website to visit the rank, not only may know the website to visit the quantity, but also may understand the website rank condition, This is of great value for studying the change of Web site traffic over a long period of time. From the Alexa detailed statistics can be seen at any time, including the last 3 months, 1 week and day rankings, because of the day's ranking due to the time difference and observation of the reason, actually does not have much meaning, the more valuable information including the last one weeks, the average number of visits and 3-month average traffic rankings. According to the website traffic statistics to obtain the absolute index, and the Alexa website Ranking relative index unifies, through establishes the website rank and the visit quantity (generally refers to the independent user quantity) The correspondence relation, may discover between the two existence law. If the website does not have its own traffic statistics system, or check the original records too cumbersome, then use Alexa website to access ranking statistics is more necessary. It is important to note that because the Alexa site traffic ranking information is constantly changing, it is necessary to make regular records (for example, every week or a day of the month record 1 times).
In addition, Alexa provides a number of page views and its changes in the statistical curve to understand the site content and service to the user's attractiveness has important reference value, and the most visited pages of the percentage of the page to help understand those columns more popular users.
(2) Comparative analysis of competitors ' web site visits
Alexa site traffic ranking as a research competitor online tool, it is more convenient and more valuable than to study the change of website traffic, because it can be obtained by statistic software, and it is very difficult to know the actual traffic volume of other websites, using the relative access quantity of Alexa to compare, It can easily track the change of the competitor's website traffic, which brings great convenience for the analysis of the competition situation. In the Alexa access detailed statistics chart, also deliberately set up a comparison box, you can easily compare their web site traffic statistics and competitors for comparative analysis, but also can be a number of competitor sites for Comparative study.