Alexa World Ranking Basic knowledge

Provide some basic knowledge to the webmaster to see Oh, this is the Alexa world ranking basic knowledge OH.

1, the site of the global ranking down the altar.

In the search engine has not yet been born and just the birth of the era, the site's global ranking was once a site authoritative the most important indicators. Many of the Web site to attract VCs, media cooperation, such as the site's global rankings as a reference standard, with the development of the search engine and the maturity of the Alexa global rankings is no longer an important reference standard. People focus on the site in the search engine weights and rankings, and the fact that the site's global rankings and the site in the search engine weights and rankings are not intrinsically linked, so the site is also slowly down the global rankings of the altar, in the near future will become history.

2, the ranking of the evaluation method?

1, the day ranking evaluation once a day.

The main daily rating of the site in the past day of the global and regional rankings.

2, weekly ranking evaluation once a week.

The main daily rating of the site in the past week in the global and regional rankings.

3, monthly ranking evaluation once a month.

The main daily rating of the site in the past one months of the global and regional rankings.

4, the world ranked final ranking.

The global and regional rankings of the site over the last three months are mainly assessed in Monday.

3, the region PV and IP ranking conversion rate.

There is no official absence of such a claim, but the fact is that there is a lot of evidence to it. For example: Europe, the United States to install Alexa tool bar users far more than China, language-specific barriers in Europe, the United States region users can visit a small number of sites in China, while the Chinese users have the Alexa toolbar users are rarely so targeted at the site of China's IP and PV is counted to far less than the actual number , how to neutralize the ranking effect of this regional factor? That's only dependent on the conversion rate.

4. What are the assessment criteria?

1, have installed Alexa toolbar access to the user generated PV and IP.

Personally think that the evaluation of the site rankings rely mainly on the Alexa toolbar access to the user to bring the IP and PV.

2, the site in the area of PV and IP ranking conversion rate.

Middle and geographical disparities bring about the impact of rankings.

3, the history of the site rankings.

The main impact of the global rankings, in theory, the longer the ranking changes in the number of times, the daily IP, PV access smaller, the opposite is larger.