On the four anniversary of the birth of Alipay (China) Network Technology Co., Ltd., President Shaofeng, for the first time in an interview yesterday, disclosed a question about the profit model of third-party payments companies that have been paying attention to the outside world. "If Alipay wants to be profitable, it can be profitable at any time," Shaofeng said. "However, Alipay is still in the market development and nurturing period, the company has no financial indicators of profitability."
According to the public disclosure of information, as at the end of August 2008, the number of users of Alipay has exceeded 100 million, the daily turnover exceeded 450 million yuan, and accompanied by the blowout of domestic E-commerce, the latest October 20 Alipay daily turnover has exceeded 550 million yuan. With the expansion of user scope and influence, the issue of how to pay the profit of Alipay has become a topic of concern to many people.
So what will Alipay do to make money? Shaofeng introduced, from April 2007 onwards, Alipay, including Taobao, all of the cooperative merchants have adopted the policy of charging service fees, but also to further standardize the electronic payment market. But so far, Alipay has not made clear financial targets for revenue. "Now the whole third party payment market is still in the development period, Alipay first to do is to allow more users and merchants to use Third-party payments, enjoy the new form of payment to people's lives convenience." Shaofeng said, "to allow users to pay, the first to help users to make money, to help users create value." This is the best profit model. ”
To some extent, Alipay's biggest contribution to innovation in China's internet industry is to provide a platform, which is also a proud place. At the same time, relying on this broad platform, Alipay in the whole community to popularize and build a system of good faith.
It is reported that, in addition to Taobao and Alibaba, to support the use of Alipay trading services have more than 460,000 businesses, including virtual games, digital communications, business services, air tickets and other industries. And this figure is also due to more individuals to join the shop market and in the renovation, if the external merchants like snowball rolling more and more words, pay treasure of the road to the profitability of the more solid.
"The future strategy must be systematized, to achieve the win for Alipay and external merchants." "Shaofeng said.
Analysys data show that China's third party payment market volume in the 3rd quarter of 2008 reached 66.199 billion yuan, the chain growth rate of 23%, of which the Internet to pay up to 62.358 billion yuan, Alipay accounted for 58.1% of the market share.