Aliyun search: Where does Alibaba go in search industry?

February 18, 2013 Aliyun enabled two-level domain names for search engines. Aliyun Search official online, which means that the domestic search engine market and a more spoiler. Alibaba Group is already the largest electric group in China, holding tens of millions of users, but the group is not satisfied with the power in the field of electricity, in the early years opened the Aliyun project, and its Aliyun search is after four years of research and development. At present, the domestic search engine market in Baidu a single big, Sogou, 360, search closely followed, the new line of Aliyun can in the melee search market grab a place?

Search Market Existing Pattern inventory

At present, Baidu in the domestic search engine market alone, occupy 70% of the market share, and 360 followed, the market share in 10%, Tencent Search and Sogou market share of about 8%. Although the current Sogou and 360 search engines occupy a certain market share, but for the majority of netizens Baidu is still a synonym for search engines, Baidu in the early through the technology and word-of-mouth dissemination of the way, accumulated a large number of loyal users, and the new search engines are mostly through their own resources and channels to promote.

At present, the competition among the search engines is particularly fierce, especially between Baidu and the new 360 search between the dark war, according to the author learned that Baidu will sue 360 recently, accusing it of serious infringement of Baidu's rights and demands compensation for 100 million yuan. In the departure of Sohu and independent operation of the Sogou will soon be a big move, according to industry rumors, Sogou intent to buy Tencent's search, if this move to succeed, Sogou will be the existing resources and Tencent search resources for integration, its strength can be, this will lead to the search market competition into the white-hot stage.

The channel is king: The Aliyun of the electricity Merchant's Origin search where to go?

For now, it seems that the way Baidu relies on technology and word of mouth to get a large number of users has gone, more is the fight channel, spell resources, fight strength, one of the most important is to fight channel, which company's channel is good, which company's products will be easier to obtain more users. Baidu since the acquisition of Hao123 has successfully opened up an exclusive channel, hao123 every day for Baidu to bring tens of millions of traffic, and 360 search relies on 360 Web site navigation also quickly grabbed nearly 10% of the market share. In this era of the king of the Channel, the Aliyun of the electrical business of the search for what to do?

Watch Alibaba to enter the search field of a series of initiatives: the first is to annex Yahoo China, Yahoo China's core personnel and to Aliyun to start research and development search engine, the second is to develop Taobao browser and launch tao123 Web site navigation, follow 360 through the Web site navigation driven search engines to prepare, The current tao123 of independent visitors in millions up and down. Analysis of these two initiatives, Yahoo China's team was originally a very professional search engine research and development team, Aliyun to its own, spent 4 years to develop Aliyun search, from the paper seems to Aliyun search quality does not hoe other search engines on the market.

In addition Aliyun to follow the 360 web site navigation driven search engine behavior, its tao123 in the field of Web site navigation has been able to line up the number, these two initiatives so that Aliyun search has a natural advantage, at least not to lose at the start. However, want to occupy a favorable position in the search engine market, relying on the Web site navigation is far from enough, as the domestic electric industry leader, Alibaba hand over tens of millions of users, and to create a lot of electrical business search in the field of a Amoy, Alibaba is the most need to solve the problem is how Alibaba will be the hands of a huge user of electricity to search engine users, if this succeeds, then it will be a shock to the search engine industry.

Search for a free-for-all: Who can make a profit at last?

In the domestic search engine market melee situation, the search engine will make the greatest efforts, with all the resources available to compete with other rivals, after all, the search engine is a big cake, there are a lot of oil and water. In the author's opinion because of the unique role and status of search engines, referring to the previous World war between Baidu and Google, the biggest beneficiaries of the search engine market melee will be the grassroots entrepreneurs in the middle and lower reaches of the industry, but the scale and complexity of the melee will be far more than the previous one between Baidu and

Written in the last

In the face of Baidu has long occupied the domestic search market leading position, the rapid rise of 360 search, Sogou and search for long-term user accumulation and the possibility of merging the two, as well as the possibility of the big scuffle, the Aliyun of the electric quotient of the search industry in the future? and can grassroots entrepreneurs profit from them? We can only wait and see. OK, today and you chat to this, this article first a5,365 Health Network http://www.3651jk.com feeds, reproduced Please specify, thank you.