Who makes you an apple, who makes you the biggest company in the world market capitalisation, who makes you the world's most lucrative company, all the halo you have, is also a yoke on you.
The numbers have clearly told everyone that "IPhone" and "China" are two of the most crucial elements of Apple's success, and it is easy to imagine that Apple will still rely on these two elements for a long time to come.
Apple, the post-jobs era, has fallen into a quagmire of its own: it is harder to beat yourself than to defeat an already so powerful self.
The company is also becoming more "pragmatic and boring": The results can be "perfect", but the product is no longer exciting.
Whether to continue to make a money-making machine or to regain innovation to lead the next round of trends, is now the apple need to weigh. This is not just about short-term benefits and long-term benefits, but whether Apple is still the apple that consumers know.
All the rings on your body are the same chains that set you up