Also CRM to be real

For a period of time, the tendency to turn software into non-software is very serious. This kind of non-software publicity aims to improve the software's gold content, let people pay attention to software, and understand software from another perspective; on the other hand, we hope to promote a business by promoting software. There are some reasons for doing so, but it is not ideal in terms of actual results. If a thing does not reflect its nature, it will highlight some of its characteristics, it will inevitably give people some illusion. There are several examples of non-software tendency:

Yiyue: "CRM software is an advanced management philosophy. Whether it is used well depends on whether it can accept this management philosophy ". It seems reasonable to remind people to care about management issues. In fact, this is a plausible saying, and it is also a pretext for CRM consulting companies to promote their services. Management ideas are certainly not the characteristics of software itself. There are many management ideas circulating around the world. What kind of CRM reflects is Western or Japanese or Chinese.
CRM software is a lineCodeWritten in, it needs to fix advanced or not advanced management methods that are widely used in software, so that managers can use software tools on their computers to carry out management work, to improve management efficiency and quality. Before applying CRM software, you must reorganize the business process. A large amount of failed experiences in this field can already explain this simple problem. The user organization's advanced and practical management methods are integrated with CRM software to partially optimize existing business processes. This is the main experience of successful CRM applications.

2. "Software is a service ". Software requires services, and software cannot be separated from services. It is necessary to emphasize the importance of software services. But let's take a look at what products do not require services? Services are not software patents, and services are necessary accessories of products. Some products and services need more, some need less services, and the degree of service required in the software field is also very different. CRM software requires more services, except for technical services, management consulting services are also required, while game software services are fewer.

"Software is an attitude ". There seem to be not many people holding such opinions. It sounds awkward. I don't know how people holding such opinions come to a conclusion. Is it because software is written by people? The quality of the software depends on the attitude of the programmers. Obviously, this cannot be said. The attitude and software are even more irrelevant. I can't analyze the academic or commercial motives for proposing this concept.

Software is software, and international and domestic standards are clearly defined. In short, CRM software is, provide a unified, effective, and reasonable information management platform based on the most effective management of the customer, as well as the technical services and management support required to support the normal operation of the platform. our colleagues in the software field should give the public a clearer understanding of the software. The non-software publicity in the previous section has already caused some vague concepts to the public. It is time to return to the software.