Amazon AWS Lin Jiawei: How to Use the cloud to do disruptive things

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Lead: on October 21, June 7, the Chengdu division of innovation China was held at Chengdu Century City jiaozi International Convention Center. Lin Jiawei, head of Amazon AWS multinational corporations and Marketing Development Department, introduced how to use cloud to do disruptive things.

Lin Jiawei, head of Amazon AWS multinational corporations and Marketing Development Department

On October 18, June 7, the Chengdu division of "Innovative China", which was designed to discover cutting-edge companies in China and support entrepreneurs with dreams and provide a presentation platform, was held at the jiaozi International Conference Center in Chengdu Century City. The competition was jointly held by the joint venture market and Tianfu Software Park. Lin Jiawei, head of Amazon AWS multinational corporations and Marketing Development Department, introduced how to use cloud to do disruptive things.

Lin Jiawei's on-site speech is recorded below, which has not been reviewed by myself:

Lin Jiawei: I am very grateful to entrepreneurs. I don't want to talk much about Amazon's services today. We want to know how everyone can use the cloud to do disruptive things. This morning, I saw a news example to share with you. Qualcomm mentioned that local cars are easy to use. A foreign company is a very popular professional black car service company in the United States. This is my name. I recently received an investment of USD 1.2 billion, which is currently valued at USD 18 billion. Fortunately, I am a partner of Amazon cloud services. I am very honored to hope you can cooperate with us. I have heard of Amazon cloud service AWS's raise hand. Thank you very much. I hope I don't know about Amazon AWS cloud services. I have heard of these products or services before, in fact, its background is now on the basic platform of Amazon.

How do we use this service first? Actually, our boss Bezos has one of the greatest expectations, so that others can use our services to stimulate their creativity, do some disruptive things, and change the traditional model, for example, if a hotel is not as good as a hotel, how can we change the way people travel and stay at night? A company created this idea in 2009. He wanted to say, why do I want to stay in a hotel? If there is a place that is comfortable, like at home. The distribution chart in 2009 is very focused on the U.S. market. In 2010, 11 years, and 12 years, we began to deploy a large number of projects around the world. You can imagine the background support, personnel Support is in parallel progress. Currently, every 0.15 million units on the Internet can be said to be either a room or a room, or a platform on this website, the number that the 0.15 million largest hotel operator dreamed of for his users. This company, led by tbj in March, received a financing of $0.5 billion in May, with a valuation of about $10 billion. Which company do you know? That's right. It's Airbnb. It uses a series of Amazon services, our database services, our storage, our cache services, and our cache services, use the complete platform to successfully go abroad.

The purpose is to see 1000 EC2 instances, 50 TB of photos stored in S3, 5 O & M personnel, and 5 O & M personnel worldwide. This is a 10 billion USD company, in addition to its ability to automate, the main thing we can do is to let it focus all its energy on its business and improve its business experience, instead of managing data center providers.

Another company, who uses cell phones to watch the news, is a famous local company, toutiao.com. A foreign company is very similar. It has always advertised that Flipboard is the latest and most dazzling content to be charged on tablets. All of our entrepreneurs need to continue to lower the price for providing services, improve the quality, and the lower the price, the better. It has been using AWS since its very young age. Since 2010, his growth history, white lines are its average user, down from 0.2 cents to 0.01 cents, it has been growing at a high speed. In fact, the price of its service customers has been declining, so that we can make money.

In addition, I know that Chengdu is a very popular place for game players. You have heard of this company, supercell, which is the main game on Iy. during peak hours, the daily revenue is USD 2.4 million, and the net profit is USD 2.4 million. Why can we continue its game cycle? Why can we let its players come back after they leave, or buy their weapons after accuracy, in fact, it is willing to spend time analyzing big data and mining user data without any bottlenecks. The previous bottleneck is to collect such data. It collects 4 TBS of logs every day, in addition, it needs to be analyzed in a timely manner. If you often purchase it in this place, you will make a solution in this place. It actually uses AWS services in large quantities in the background.

We also have examples in China. It was recently listed in the United States. It was previously called Kingsoft and now called Cheetah. Currently, the number of cheetah users is 0.362 billion, and its manager is the highest in more than 50 countries. At present, the number of users in the world is 63% of the total, and overseas is a very important development area. It uses multiple data centers around the world to serve its customers at a few nodes around the world. It used to be within half a year, from 0.22 billion million users to users, half a year. At that time, if there was not a very scalable platform to support its user growth, this plan may not be so smooth this year. Of course, you can say that these are relatively large companies. They have a lot of resources and can use Amazon. Many small start-up companies may not think it is good to start doing this. I have another case.

Papaya mobile was later a community. Recently, papaya mobile focused on the popular RTB market. Its global platform set up the RTB service with a feedback time of less than 100 milliseconds, the goal is to compete with larger foreign companies. If we have a set of services that allow innovation and entrepreneurs to stand on the shoulders of a giant for innovation, a powerful platform, and resources required, this is a very good and disruptive thing.

In addition to the cases we mentioned earlier, we also supported many well-known start-ups at home and abroad. Why are they using our services? I used Eric Ries to take the milestones of entrepreneurs as a history. I divided them into several parts. There was an idea. We put map, then expanded, and then made a profit. To benefit customers at every stage, we must first have products, products, and products. We have to make a lot of attempts. We have tried before, and you need to buy a lot of hosts to try, do you know Angry Birds? Before launching Angry Birds, its company made many failed games. In fact, it failed 51 times before, and it did 51, people say that a game company has about 10 games, but it has only 51 games. If most companies fail in a cheap way, it is hard to stick to 50 games. So this is very important. How can we ensure that we can quickly build up our ideas when we fail and have a good platform for use? Amazon is a mortgage-paid service, you can stop it when you don't want to use it.

Second, if your idea is very successful, like angry birds, the number of downloads worldwide is 2 billion. How can you make the world meet this requirement? Global Deployment is required. Amazon provides such a function. You need unlimited scalability. For them, we use Amazon to meet any requirements of a single customer. Even using Amazon as a channel, we have a product named marketplace. Like the App Store, you can install different software, pre-install, and charge by hour, if the software you provide is complex, Amazon will become a global service platform.

Of course, to improve profitability, you must first increase revenue and reduce costs. We have lowered prices 42 times since 2006, and we have offered our customers a price reduction without any pressure, this is a very important attribute. E-commerce operation processes are large and small profits. When a large volume is involved, the lower the cost is controlled, and the cheaper things are, the benefits are fed back to the customers, it is good for us, and it is also good for customers. This is why the price of a cheetah has been reduced and users have been increasing.

To sum up, entrepreneurs tell us why they use Amazon services? 1. We do focus on developers. You can use any familiar development language on Amazon, Toolkit, or brand you are familiar. 2. We do not have a phase-by-phase relationship. You are a small customer and you can only use these services. If you are a major customer, I will serve you very well. If not, our services will be open, the quotation is open. When the amount is large, the price will drop and your energy will be focused on your service, which can be enjoyed by any large, medium, and small service companies. 3. We can provide good resources. I have a colleague who is an expert. If you have any questions, you can share them and discuss them. Our professional team, employees of Amazon, provides AWS service explanations and explanations for all entrepreneurs, so that everyone can use them conveniently and quickly.

Of course, we also have some services and specific resources that can be shared with you. You can remember this website, and the resource plan for AWS will soon be launched in China, you can get our foreign resources, coupons, and some of our technical resources. These are a series of excellent ancillary service activities. My speech is over today. We are very interested in the Sichuan or Chengdu market. We are doing sales promotion at the end of this month and there are a series of activities in Chengdu, we have an activity awsome day, which is a free activity all day. You can learn AWS well, such as ibnb, Cheetah, and papaya mobile, and learn the services of these companies, you can also think about how to use these services to better build your architecture. June 25 in Chengdu. In addition, we have a special seminar for game players. We have also talked about many cases mentioned earlier. I mentioned Angry Birds and Sony's stubborn dog, there is also a Korean company in which we will make a lot of game promotions. If you want to see how other game players can support 2 billion downloads of games in Amazon's bulky products, during the promotion meeting of the Game Industry in June 25.