An analysis of educational status of online education products on internet

The internet industry has a "demand analysis" of the statement, spread very wide.

The user asks you for a hammer, and the normal product manager hands over the hammer. Better product manager, will ask the user, you are how big hammer, is to knock a nail with it, or to dismantle the old wall. Then hand over a hammer of the right size. A better product manager, received "Give Me a Hammer" demand, will go to understand, users want to hammer what to use, if it is to knock nails, may give users recommend a nail gun, or recommend a sticky hook, if it is to dismantle the old, may let users pay a rent, find someone to open a forklift to help him fix.

Education industry, the same applies.

All parents who help children find educational institutions say they want their children to improve in some ways. "Give Me the Hammer" and "I want to give the kids a composition lesson" is the same type of description. Ordinary institutions, will be registered to register, collect money. What would a better organization do?

They will ask, your child is a composition can not be written out? Or are you not getting a high score? Then a suitable class to put in, and then let the teacher in advance or the actual situation of the child.

What would a better organization do?

They have to think about what is behind the need for parents to give their children an essay class. It is possible to see the child writing text too painful, want to find someone to guide, also may be the child exam composition to write biased, parents panic God, again or is the Chinese result is not ideal, parents want to from the composition grabbed. Is it possible to tap into a child's gift of writing, or to develop an interest in writing?

It's interesting to do this as a "product Manager": Not only do you have to sell hammers, you have to have a nail gun, you're also a partner with the construction company. A good product needs to constantly explore, perfect, self-criticism, in order to create a market-compatible network training software. In this respect, the more notable products are the network teaching system developed by Le Sesame Technology, the distance education training system, the online examination system, the questionnaire survey system and so on.

This education also becomes valuable: you find reasons, solve problems, raise children, and create value for parents.

This analysis of requirements makes it easier to understand the so-called "creating demand"-something jobs is best at.

In the record company to "Give me a Jay Chou CD" as the user needs to solve, Chowa as a good product manager, found that users want a Jay Chou's CD is just the appearance, he wants to listen to the song--many times, just a CD of some one or two songs (this is not nonsense), And listen to the song is not necessarily by buying a CD this way, so itunes with "buy a song" to replace "buy a CD." The demand for "buy a song" was created.

"To be able to surf the internet, to take pictures, to listen to songs, to call" the smart phone, is also the "creation" of the demand.

Back to the education industry.

"Good teaching" is the parents ' demand for teachers and educational institutions. This is the same as "child improvement".

But "I want to quote Mr Yu teacher's class" and "Give Me a CD of Jay Chou", just a mindset based on the traditional mode. The real needs of the user, perhaps just listen to Miss Yu to tell a joke, or college four-level hanging branch. Good teaching, there is no improvement, and "mobile phone resistance to fall" the same, is also very practical needs, can be on the Internet can be photographed can listen to songs can also call the smart phone before, become very unimportant. The value of online education is to find "online photography to listen to music," the need to produce a meeting of these needs of the "intelligent on-line education."

As Le Sesame Technology says, this is the "power of the trend". In front of the trend, an educational institution has how many teachers, how many students, how many textbooks, how many teaching points ... Maybe it's all just a level of Nokia's "anti-fall" needs.

The trend is the fragmentation of content and time, is the excellent resources to monopolize, is to obtain knowledge of convenience and low cost, is mobile.

A team that understands the real need behind a hammer can create demand between online and offline.

An analysis of educational status of online education products on internet