An analysis of the four misunderstandings common to SEO

With the search engine algorithm update, our SEO technology to constantly push the innovation, and some SEO techniques may be useful at that time, but if the passage, perhaps this method will not work, or even wrong. So everyone in the application of SEO there are many misunderstandings, South simple list:

misunderstanding one, often like to change the title

Modify the title is our SEO optimization should try to avoid. In particular, SEO novice, very easy to be misled by others, others to make some suggestions, feel that there is a direct change of the title, and then some days, and another person said he had a problem, he was thinking about revising the title. It is wrong to do so. The title is like a person's name, if your name has changed, how can users find you? So the title is subject to search engine punishment. The title must be in our website planning when we want to be good, a certain do not arbitrarily to change. If you really want to change, we must have a reliable basis, do a good job of user needs analysis and then make changes. New station if often modify the title is likely to lead to site by K, this will affect our SEO optimization of the time, the impact of SEO is very large, so we suggest that you change the title before you carefully consider.

　Myth number two, keyword density higher ranking more favorable

Many of us SEO people like to stack keywords in the site, the most common is in the title of a large number of stacked keywords. Recently I saw my peers on the Internet write titles like this: LED advertising car Price [supply]_led advertising car price _led price manufacturers, see this I really feel ashamed, he in order to highlight his price, blindly in the title stacked led advertising car price this keyword, think this can get more weight, Is that really the case? Once you have a title, you can see that if your site doesn't fit the user experience, stacking more keywords is futile. Because users enter your site if you do not see what it needs, users will immediately jump out, the search engine will identify. In addition, in the site a large number of stacking keywords, in fact this and in the title stacked keyword is also a truth. In fact, we do not need to deliberately pursue this so-called keyword density, as long as the combination of user needs to meet on the line, there is no fixed density value, we do not believe webmaster tools of the so-called keyword density of the proposal, which is misleading to us.

　Misunderstanding three, do the ranking always want to be overnight.

Many do SEO people always want their rankings can be done in the short term. Some so-called SEO masters even boast that they can be a few days to the keyword ranking to do the first, this is completely a bluff, if you can do it, it must be the use of Black hat technique, this is what we despise behavior. Search Engine Computing site weight is a cycle, and this cycle at least one months, if it is more competitive keywords, one months may not be able to do. So we do not believe that the so-called SEO master, otherwise we will go into the SEO misunderstanding, the impulse to use the Black Hat technique, give up our adherence to the white hat SEO, this is very unwise. We want to SEO is a long-term stable ranking, rather than just want to get a vote on the internet to go.

misunderstanding four, site home is not the first is the right to drop.

We often see some people in the SEO group to say that their site down the right, asked him to drop the right performance, he said that the site is not the first home page, in fact, this can not determine whether the site down right. The site has no right to drop the most direct way to determine the keyword is their own ranking has not dropped, or whether the flow has dropped, if your keyword ranking seriously declined, that is the right to fall. If only the ranking volatility leads to a drop in traffic, we don't have to worry too much because ranking fluctuations are normal, and we need to observe more to determine whether the right is down.

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