An analysis of the three details used in the anchor text in the content of the article

　　

For search engines and user friendly experiences, the effect of anchor text may be the best in several link forms. To this point I would like to be a webmaster are deeply experienced. For the definition of anchor text, we can define the anchor text for the construction of the outer chain and the anchored text of the inner chain construction. For the chain construction of the anchor text may be more contact with the details of its attention, and we tend to ignore the construction of the anchor text in the use of the details. The use of anchor text in the station has a key role in the construction of our site's inner chain. If the processing is not good, not only the user experience is poor, but also may cause the search engine unnecessary punishment. So for the use of anchor text in the station we need to pay attention to which aspects of the details? I will share my three experiences on this issue.

Detail one: The length of the anchor text needs to be controlled

I have encountered a blog, this blog blogger may be a novice, found that there are many in the blog is the whole sentence into an anchor text. And even more is all the links point to the home page, it seems that the blogger spent a little thought. The author does not deny that this is a completely wrong approach. For this problem may be a lot of optimization staff have this question, in the end is to do a keyword anchor text effect is good or the whole sentence to do the effect is good? From this I think a lot of optimization personnel will exist in a doubt, that is, when the anchor text is used to do anchor text or directly a word to do anchor text? I think if we put the whole sentence into anchor text has two advantages, one is to improve the user's friendly experience on the other hand, The second is to promote the collection of articles. But there is also a problem with this method, that is, the loss of weight, for the promotion of a keyword ranking basically can not play much role. Therefore, I think that if you want to use anchor text to improve the ranking of a certain keyword, then you'd better work with anchor text.

Detail two: The position discharge of the anchor text in the content should be handled rationally

For us to optimize the staff, may want to be as far as possible in our page to insert more keywords, and these keywords are the best use of the anchor text. This is nothing more than to the search engine to highlight our keyword, but in fact this method is not desirable, this will not only seriously affect the site's user-friendly experience, and may attract the relentless punishment of search engines. For anchor text placement The author gives such a suggestion, we can give the first keyword in the article after the anchor text, and then the other behind the keyword we can by bold or underline to highlight keywords, so as to optimize the results of keyword ranking.

Detail three: Reasonably control the frequency of anchor text appearing

Each site is made up of thousands of pages. And each page has a very different title and link address. As a result, these pages can be reasonably concatenated by anchor text. But then we have a new problem, in the same page, the use of anchor text is how often the best? In my opinion, the frequency of use of anchor text should be no restrictions, but use should not be too much, because this will make our site weight can not be integrated, And we do not deliberately to control the frequency of occurrence, whether it is a page with an anchor text or multiple anchor text, should be natural as the guideline.

Anchor text links are important in our optimization process, and we should not overlook the details of their use. And there are a lot of details that need our attention, only a reasonable deal with these details to make our site optimization is soaring. This article by cross-stitch embroidery Law http://www.shangrenxiu.com/original, reprint please leave the link, thank you.