An effective way of marketing: 30 tips for influencing the marketing of a person

We all want to be influential people.

But before we can really be such a person, we could use a marketing method called "influencers Marketing" to let other influential people (such as celebrities, micro-giants, celebrities, etc.) help us with marketing. It turns out that this marketing approach is very effective.

I've seen a lot of articles and e-books on impact marketing, which cover a lot of basic information about the impact, but the operability of these things is not really high. So, I decided to write an article myself so that people can see it and implement it immediately.

Over the past 4 years, I've spent a lot of time and effort researching impact marketing. Today, I want to share my results with you and the methods I have used. And, of course, some of the examples that I've experienced personally.

1. Purchase the book of the affected person and then write the book review

Some influential people have ever published books. Or some people, on the contrary, have become influential people by virtue of the books they have written. You should buy their books and read them carefully. Write a book review after reading. Trust me, they'll notice your comments. You have to let the authors know that you have read their books carefully, and that the world will know that you have read them. This way, when you try to contact them and ask them to help you with your marketing, they will have a crush on you. This is a very effective strategy.

2. Participate in their blogs: subscribe, comment, ask questions

Find the affected blogs, read their blogs, subscribe, comment, and ask questions. The impact is very important to the interaction with the reader, so you should take the initiative to interact with them, let them know who you are.

3. Promote their articles on social media

Social media is also highly valued by the affected. And you should do the same. When you do content marketing on social media, you can post some influential articles, and when you're doing content marketing, promote them to get more readers and fans, and he will thank you.

4. Contact at the meeting

No matter which industry you are in, the industry's impact will be addressed at the industry conference, and this is the best time to have direct contact with them.

Orbit Media Studios Andy Crestodina is a friend of mine who once said: "There is no more efficient way to communicate than face to head." The success comes from the opportunity, the opportunity originates the relation, the relation derives from the various activities. "When attending an industry conference, don't just listen to their speeches, you should also have direct communication with them as much as possible.

5. Send an e-mail: Impress each other

E-Mail can also be as efficient as social media, and you can leave a deep impression on your partner by email. Just when you send an email, you should be aware of what you are sending.

After a meeting, conversation, or online communication with an affected person, you can send an e-mail to each other and thank you. In many cases, if you do this, the other person will have a good impression on you, or even a long time to remember who you are.

6. Join the blog Revolution

If you don't have a blog yet, go ahead and apply for one! Almost all of the respondents have their own blogs, and they will post their views on blogs. Don't think blogging is out of date.

LinkedIn's profile is a good start, but it doesn't compare with traditional blogs.

You can often mention an influential person in your blog post, who will have the opportunity to notice you, visit your blog, and even forward your blog post.

7. Guest Blog

After becoming a blogger, you can find the people you want to influence and then present your guest blog post on their blog. You need to study the type of content that he usually publishes, and then you create something of that type yourself.

I have used this marketing method many times, and it has become one of my most used strategies, which has made me connect with many influential people.

8. Joint content

Publishing joint content can give you incredible results. You need to contact one or more of the affected people, and then you work together to create content, such as blog posts, infographic, slideshows, and so on, to use that content to publish your ideas so you can become an influential person in the industry.

If you feel that you are not so close to the affected person, you can also post your own content, but you can cite the words and opinions of the affected person in it.

9. Create a list of affected persons

You can create one or more list of affected people and let your audience know them as well. At the very beginning, you can create "best" lists, such as best podcasts, best blogs, and best case studies.

After doing so, these people will thank you for helping them with the propaganda, and in turn they will be more willing to help you. Ideally, you will get multiple influencers who use their charisma to help you with your marketing.

10. Interviews with affected persons

After becoming a media publisher, you will have the opportunity to take advantage of the new media to reach the affected person. You can invite them to an interview and you need to schedule the interview according to their schedule.

For example, if an affected person has just written a book or participated in a well-known project, you should include it in the interview.

11. Opportunities for Public Speaking

They are often involved in various industry conferences and are mindful of new ideas and the owners of these ideas. You should take advantage of these opportunities to let them see you. If you are sitting in the audience and can't attract them, then you should try to be a speaker. Don't be afraid to stand on the stage and make speeches. You can try the water on some small activities first, accumulate some experience, and then talk about the big events. Do not be afraid of being rejected by the organizers, I personally have been rejected many times. You can start your public speaking career here by attending a local industry meeting first.

12. Hosting an online meeting

Online meetings are a very effective alternative if you are really afraid to give a speech in public or if you can't get the chance. Attending and hosting an online meeting not only allows you to build your own influence, but also allows you to reach many other influencers.

I've hosted an online meeting called Rock and roll content, where I've come into contact with a number of influential people, such as Robert Rose of the CMI, Doug Kessler of Velocity Partners, and Jason of LinkedIn. Miller and so on.

13. Make a video

You can also post videos on YouTube or on other platforms, inviting an affected person to talk or show their work in the video. In addition, if you can't get them, you can also arrange the content in the video, then send them a link and ask them to forward or comment. If you do this, you must carefully consider the content in the video, so that the comments or the impact of the video can be forwarded to benefit.

14. Publish Your ebook

E-books are a great way to connect with people who are influential. LinkedIn's Jason Miller has used e-books to become friends with many influential people. After you interact with the affected people, ask questions, and so on, you can publish the content in the form of an ebook.

15. Visual angle of view

If you want to add visual elements such as images to your marketing efforts, then you should use visual media to improve your visibility and find the people there.

16. Active contact with affected persons

Blogs and LinkedIn are two very effective tools that you can use to proactively connect with the people you have in mind. I recommend that you write a detailed and sincere letter to them.

When you're doing this, don't expect them to help you right away, but don't be surprised when they really want to help you.

17. Create a case study

Do case studies without having to get permission and authorization from the affected person. You need to determine what case studies your audience wants to see before continuing. You can say that the case study is divided into sections and then updated daily on social media.

18. Use LinkedIn as your social hub

When customers ask me about social media marketing, I want to persuade them not to put the cart before the horse. I recommend different social media services based on their different audience types. But I never ignore LinkedIn. Today, this social media service has become the center of personal branding and content distribution.

19. Advertising

Advertising has not lost its vitality, it itself is evolving to adapt to today's digital media era. If your traffic never increases, then buy some online promotions. For example, if you buy ads on Google or YouTube, the affected person will also have the opportunity to see the ad and recognize you.

20. Use Good Newsletter