An example of interactive design: How to learn the design of happy net

The first feature of happy Net is to paste and vote, as well as its own simple interface design. Later, many imitation of their development of the same function and design, but still can not surpass the net itself, then how to learn happy net?

1. Happy model

Qi Baishi has a saying, "Learn my life, like my people die." On the happy is also set up.

I have been thinking about this question, since the study of happy people, then how to learn? How to learn? Think for a long time, probably have the following 5 points summary.

First of all, to maintain the sealing of the product itself, only allow users to join through the "invitation mechanism" to protect the quality of new users and survival.

Secondly, in the initial stage of the introduction of the full weight of social games, a large number of small, manufacturing focus applications. On the one hand, to attract users to settle in focus applications, and gradually adapt to the environment, on the other hand also encourage users to the virtual interests of the game to invite friends to join.

Like this game-oriented "Focus application", about every 3 months to launch a section, to control the operation of the product rhythm.

Game is just a prey, really let the user home here, or rely on a variety of lightweight information components to promote communication between friends.

Finally, in order to create a set of interactive ecological environment behind communication, the following 8 design principles must be kept in mind:
A, strict protection of user privacy
B, on the basis of real relationship, strict protection of the quality of good friend relationship
C, from the visual comfort to the content of pure, strictly protect the dynamic region of the reading experience
D, suppress information overload, strictly protect the readability of the dynamic itself
E, limited commercialization, strict protection of home page and content page reading experience
F, provide a dialogue style of comment form, as well as a strong message center, promote user communication
G, strictly protect the quality of message notification, enhance the exchange experience
H, provide a variety of participatory expressions in interaction, and bring achievement rewards to content-publishing people

The summary is roughly the same. It doesn't look too hard, but none of the latter can follow suit. Half is a quick buck, the other half is inferior to the person.

In addition to happy, I also play white society, White Society's interactive details, although wonderful, but only the benefits of fur, bones far less than happy stout. With the 8 principles above, the other 7 are less happy than the content page UI reading experience, A/B/C/D especially bad. If the study of happiness is not in the texture, how to overcome this batch in the domestic only can be called the genius of product designers?

He who learns me is born, like my death.

2. Reprint and voting

I used to spend a little time thinking about reprint and voting. Of course, I'm talking about the reprint component of happy and white society.

Why did reprint fire up? The main thing is to vote, in a low cost way to express the feelings and views after reading. Far from happy to launch the reprint component half a year ago, I had three suggestions to the former club: enhance the form of the vote, in the key news after inserting voting options, and finally the vote as an important news added value, for packaging mining.

Remember at that time, although no one objected to me, but basically the attitude of the indifferent, meaning that you go blindly toss it. So as I moved, the planned case that had been completed soon miscarried, and no one was willing to follow up on the development. But judging from the reprint of the happy vote, it seems that my thoughts were not so far-fetched.

Say back to the point--observe reprint vote user behavior, I have three points sentiment.

First, the biggest hurdle to publishing content is that in an open context, users don't know what to write. Even if reducing the cost of publishing to the level of Twitter, the situation will not be much changed. So how do you do that? Change the publishing environment from openness to closeness, prompting, letting users know what they can write and what to write. Reprint's "Content of the text" on the "publication of voting behavior," played this cue to guide the role.

Secondly, I believe that it is very unusual to be fascinated by voting, and that when the voting is folded up, there is no obvious overload of information. But the reprint is not the same, continuously see 10 fishes reprint, a happy also cast more than 10 times the votes of users and a lot of, even if the reprint dynamic using a triple folding settings, is still flooded in the dynamic region. From the angle of "behavior hint", the consequence that reprint flood brings is more encourage reprint, instead make original content be diluted, be suppressed. But the value of the original is far greater than reprint-it seems to promote the behavior of the user's diversity, but with a little quench thirst flavor.

Thirdly, if I take part in an independent vote, I feel that I agree with the subject of the voting, and I am willing to be seen by my friends on the ballot. But if you take part in the reprint vote, you may not like reprint content, even if you vote, do not want to become dynamic inform friends. This mentality is a bit special, I have not yet analyzed thoroughly, I do not know whether the content of personal cleanliness. It is precisely because of this reason that the dialogue society bundled with the reprint vote and the dynamic sending of the setting of abhorrence, a kind of hate to be raped.

3. Sense of form and adaptability

Back in 2007, when I was in charge of several channels, whim, want to play Flash project. Flash gorgeous interactive form, to carry out the small topic of the text content index, and then to the template, serialization.

Fortunately, I did not have the ghost of the idea of how long to turn to do products, not waste any resources. Remember at that time only did one or two demo out, are not cool. Later I was full of lost, feel Chungzhi. Then I woke up in a cold sweat, thinking how could I have been so mad?

At home and abroad, where the popularity of large web sites, not a prominent form of feeling, design is simple. Are they all turtles? I've been thinking about the truth and I've got three rough conclusions.

First, if the main purpose of a user's visit to the site is to get content, it should be highlighted, and the dazzling form distracts attention and interferes with the patient reading of a large amount of content.

Second, if attention is attracted by the form, and the form is difficult to change constantly, but tired of a long time, so just to guide users to ignore the form, focus on constantly updated content up.

Third, the dynamic effect is too much, will make the user's attention and operation are subject to traction, thereby weakening the user-led the entire access to the stability of the trip, the establishment of habits have a negative impact.

So usually only the official website of the exhibition, or the experiment product is made to be gaudy. They do not have a "patient reading of a lot of content" scenarios, content updates are slow, not frequently accessed, and no user is expected to establish a solid browsing habits, the biggest appeal is to impress in a short time--of course, to emphasize the unique form of the gorgeous.

In the final analysis, content-oriented or applied products, the availability of the largest, at this time of the sense of the excessive contrast, often with the user's adaptability to reduce the price, tantamount to putting the cart before the horse, Maiduhuanzhu.