An MBA for taxi drivers

An MBA for taxi drivers

    One day, I rushed to the airport from Xujiahui and searched for a taxi in front of the mercury building. A "public" found me and ended up in front of me very professionally and directly. This pause gave me a story that shocked me deeply, like a vivid MBA Case Study.
"Where to go ...... Okay, airport. I like to do the business of the Miluo building in Xujiahui. Here I only do two places: the Miluo building and the Junyao building. Before receiving you, I took two laps at the door of the merceon building and finally saw you! Coming out of office buildings is definitely not close ......"
"Oh? You have a good idea !" I included it.
"A taxi driver should also use scientific methods ." He said.
I was suddenly very interested: "What scientific methods ?"
"You must understand statistics. I have made accurate calculations. I need to drive a car for 17 hours every day, costing 34.4 yuan per hour ......"
"How to calculate it ?" I asked.
"You do, I have to pay 380 yuan a day to the company for 17 hours a day, with an average fixed cost of about 22 yuan per hour. The fuel fee is about 210 yuan, with an average of 12.4 yuan per hour. Is that 34.4 Yuan ?" I was surprised. I took a taxi for 10 years and heard a taxi driver calculate the cost for the first time. The previous drivers told me that the cost per kilometer is 0.3 yuan, and the amount of money paid every day is similar.
"The cost cannot be calculated by kilometer, but only by time. I have performed data analysis and the average air travel time between each passenger is 7 minutes. If the starting price is 10 yuan, it will take about 10 minutes. That is, every 10 yuan guest will spend 17 minutes, that is, 9.7 yuan. Don't make money! If we say that the guests in Pudong, Hangzhou, and Qingpu are eating meals, even the customers who make 10 yuan are not enough to eat dishes, we can only scatter some MSG ."
The master doesn't really sound like a taxi driver, but is a cost accountant. "What do you do ?" I am more interested. Continue to ask.
"Never be moved across the street by customers. You must select the parking location, time, and customer to decide where you want to go ." I was surprised. It sounds interesting. "Some people say that taxi drivers rely on luck to eat. I thought no. You must stand in the customer's position and think from the customer's perspective ." This sentence sounds very professional, a bit like the "putyourself into others 'shoes" that many business management training instructors say )".
"Let's give you an example. at the door of the hospital, one with medicine, one with a washbasin, and one with you ." I thought about it and said I don't know.
"You want to bring the washbasin. When the average person is slightly ill, go to the hospital to take a look. Taking some medicine may not necessarily go to a very long Hospital. Take a taxi with a washbasin. It was discharged from hospital. How can I stay in hospital? Who died on the second floor today, and another died on the third floor tomorrow. People who come out of the hospital usually have the feeling of getting a new student. The man said that day: Go to Qingpu. No blinking. Did you say that he would take a taxi to People's Square and then take the Qingpu line? Absolutely not !"
I can't help but admire it.
"Let's give you another example. At noon that day, several people waved in front of the People's Square. A young woman, with a small bag, just bought something. There is also a young man and a woman who are shopping at first glance. Next, a man wearing a velvet shirt and a down jacket is carrying his laptop. I think a person only needs 3 seconds. I did not hesitate to stop in front of this man. The man couldn't help asking, why didn't you hesitate to drive in front of me? There are other people above. I replied that it would be a dozen minutes later. The girl slipped out to buy things at noon, and it is estimated that the company is very close. The men and women are tourists who don't get anything and won't go far. You went out to work with a laptop, at first glance, it is official business. At this time, it is estimated that it will not be near. The man said, you are right. Go to Baoshan ."
"Can anyone wearing pajamas Take a taxi at the entrance of the supermarket or at the subway station go far away? May I go to the airport ?"
That makes sense! The more interesting I listen.
"Many drivers complain that the business is not doing well, and the oil price is rising again. They all look for reasons from others. I said, looking for reasons from others, you can never improve. Find out from yourself and find out what the problem is ." It sounds like "if you cannot change the world, change yourself ".
"On one occasion, a passenger stops at South Dan Road and goes to Tian Lin. Later, another time, a person in the south Dan road car, or to Tian Lin. I asked, why do many of you go to Tian Lin from Nandan Road? People said that there was a bus station on Nandan Road. We all got here by bus from Pudong and then took a ride to Tian Lin. I suddenly realized. You see, there is no office building, no hotel, and nothing. There is only a bus station. Most of the blocked cars are just buses, select a shortest taxi path, which is usually no more than 15 yuan."
"So Attitude determines everything !" I heard this from more than a dozen presidents. For the first time, I heard this from taxi drivers.
"We need to do business in a scientific way. How can I make money by waiting in line at the subway station every day? Arm yourself with knowledge. Learning knowledge can turn a person into a smart person. learning knowledge can turn a smart person into a smart person. A very intelligent person can become a genius when learning knowledge ."
"One person took a taxi to the train station and asked how to get there. He said so. I said it was slow. I went up to the high level. He said, it would be far away. I said, it doesn't matter. You often walk with your experience. If you take 50 pieces, you follow my steps and wait for 50 pieces of ODPS, I will flip the table and count more of them as mine. Finally, I took 4 more kilometers and took only 50 parts for 25 minutes. Passengers are very happy. The four kilometers cost me a lot of money. I spent more than one RMB for 25 minutes. I spent 34.4 RMB an hour. How cost-effective I am !"
"In a Volkswagen company, generally a driver is 3000 or 4000 yuan, and its benefits are about yuan. The number of top drivers is about a month. There are 20 thousand drivers in the public, and only two or three drivers can get more than yuan each month. I am the one in the middle. It is also very stable and will not fluctuate much ."
So far, I have become more and more admired for the taxi driver.
"I often say that I am a happy chef. Some people say that you make a lot of money, of course, you are happy. I told them, you are just wrong. Because I have a happy and positive attitude, I make more money ."
That's good!
"You must understand the beauty of your work. When People's Square was congested, many drivers complained that they were congested again! Bad luck. Never do this. Feel the beauty of the city with your heart. There are many beautiful girls passing by outside. Although they can't afford a modern tall building, they can enjoy it with appreciation. Drive to the airport and look at the green on both sides. The winter is white and beautiful. Let's look at the ODPS table. It's more than 100, and it's more beautiful! Every job has a beautiful place. We need to understand it ."
"I was the chief coach of Johnson & Johnson 10 years ago, and I worked as a department manager in three different departments eight years ago. Later, I quit. I had to pay three or five thousand yuan a month. If I was not interested, I took the initiative to be a driver. I would like to be a happy chef. ."
When I arrived at the airport, I left him a business card and said, "Are you interested in coming to my office this Friday and telling Microsoft employees how to drive a taxi? You just need to watch a table, 60 kilometers and 1 hour. I will pay you as much as you talk about it ."
I can't wait to write down this vivid MBA class on the plane.