An interview with founder Gao Dayong of the Flash guest Empire

The Semitic Empire (http://www.flashempire.com/) is a focus on the animation industry, the priority to serve the Chinese mainland and the global Chinese community, A leading large new animation network media and animation entertainment content of value-added service providers.

In China, the Semitic empire by netizens called "China's first stop", by the media evaluation as "the birthplace of the Semitic culture." is a flash, industry peers, media, enterprises recognized at the same time in the forefront of Flash animation (new animation) network media. The appearance of the Semitic Empire has greatly promoted the dissemination and development of Flash and other multimedia technology as well as original animation in China.

Editor: When you mention the word "flash", you will think of a Semitic empire, flash guest Empire crawling list is the top column, we in the Flash guest Empire of the crawling table to know the old Chiang, Bbqi, tyro, small and other famous flash guests, but also in the domestic rise a burst of flash culture has been popular to this day. Flash guest Empire website achievements and founder of the Prodigal Son is inseparable, has been "computer newspaper" as "1998 of China's top ten netizens" one (Ding Lei, Charles Zhang was also the list) prodigal Son, is currently the deputy general manager of the interactive company, from personal website to the company operation, He insisted that take the commercial road to have a future, today we invited the Flash Guest Imperial webmaster (border town Prodigal son) Mr. Gao Dayong and everyone chat about the empire.

Gao Dayong, founder of the Semitic empire

Visual Alliance: Hello, Big Yong, first of all, simply to our readers to introduce some of the beginning of the inception of the Empire and some of the things to miss?

Gao Dayong: The website was founded on September 15, 1999, in fact, before this has had the embryonic form of the Semitic empire, but not called the "Flash guest Empire" Bale, the beginning is hanging in my "echo Information" below.

The reason why this site is built is entirely on their own interest, because at that time, I like the new network technology, and just have time, on their own website to establish such a channel, hoping to promote and attract more enthusiasts, so that some people will not feel lonely communication.

Speaking of things to miss, I think for myself, the flash of the Empire 1.1 point of growth, there are so many friends in the initial support, is let me now think of the warm feeling in the heart.

Visual Alliance: We know you invented the word flash, how did you think of the word "flash", what is your understanding of the word?

Gao Dayong: The Flash is naturally formed, the first appeared in the forum , I was building the main station when the official name. At that time, it was a very simple concept, that is, flash people can be called "Flash guest." Later, after the development of the guests, we are interested in the new media is called the Flash, as long as like Flash, understand flash, can call themselves a flash.

Visual Alliance: What are the users of the current Semitic empire? For flash makers or the general population.

Gao Dayong: At the moment I think it's a large proportion of the population, but Flash makers and developers have been watching the site. Because in fact now for the development of communication, a lot of transfer to the blog above.

Visual Alliance: What is the biggest difficulty in the beginning of the Semitic empire?

Gao Dayong: Do Web site Common problems I think is the network, server, bandwidth, are very headache problems. In fact, this problem has always existed. The website development process also involves the localization and the development question. For example, the Semitic empire to a certain extent, the purpose of promotion and communication has basically reached, then how to enter the next stage, is that we should consider the problem. After entering the new stage, there are other problems to think about, such as the impact of commercialization, clear business model and so on, these are the problems that any enterprise has to face.

Visual Alliance: We know that the Semitic empire is the first company to set up the design of the site, then the Flash Guest Interactive Culture Communication Co., Ltd. and the flash of the Empire site what is the relationship? What are the operating agencies of the company and the website? What are the main responsibilities of these operating agencies?

Gao Dayong: The website is an important part of the company's business. Our company's structure has been adjusted, is currently mainly the Web site, wireless and research and development of three parts. The website has its own operating part, including advertising, cooperation and activities, and other aspects of the work. Wireless operates relatively independently. Research and Development is committed to the development of a variety of related applications and new technology interface. Wireless and research and development of the work on the Web site is very small, is not widely known for everyone's work, but also bring a lot of income to the company.

Visual Alliance: What do you think about the commercialization of a website? How is the commercialization of the Semitic Empire considered?

Gao Dayong: The commercialization of the website is not the commercialization, but the fundamental commercialization. There are fundamental initiatives in both structure and pattern, and there may be a variety of problems in the commercialization process. For the website to be healthy and smooth development, commercialization is a good way out, but it is not the only way out.

Visual Alliance: There is a message that there are venture capital enterprises on some domestic design-related sites have investment intentions, how do you think of this problem?

Gao Dayong: VC interest in the site is still the same, but if a site does not have a clear business model, or business model has a certain defect, it may not get the favor of VC. Access to investment is very helpful to the development of the website, because as a commercial website, the expenditure is very big, need some financial support. If the site is very valuable, then it is best to choose their own development to help VC, because a lot of VC have a large number of resources available, find the right VC, will be doubled, the development of the website is of great benefit.

Visual Alliance: We know that the former Empire and the Macromedia signed a cooperation agreement, we can not understand that the Semitic empire will have a new direction of development?

Gao Dayong: Before that we have identified the direction, and Macromedia cooperation, so that we have a slight adjustment in the direction, but the general direction is unchanged. We will be committed to the development of wireless business in the future, with the support of Macromedia, the speed of development will be greatly accelerated.

Visual Alliance: What is the main source of the current operation of the Semitic empire? How will the Semitic Empire enter the benign capital cycle? What are the specific measures?

Gao Dayong: The current business of the Semitic Empire can support the operation of the company, the capital cycle is also benign. But it is also necessary to expand the scale of development, otherwise it is difficult to meet future development needs.

Visual Alliance: We know that the crawling list of the Semitic Empire is the premiere of the Semitic Empire, how will this column develop in the future?

Gao Dayong: This column may not change much, and users are getting used to it. The current domestic rankings are also many, but also lack of a breakthrough development. We may add some new elements in the future, but at present a lot of things are not sure, so it can not be disclosed, it is certain that the crawling list will continue to do, if there is development behind, it will be a qualitative change, otherwise it will not change easily.

Visual Alliance: What do you think of flash animations? What do you think will be the development of Flash animation?

Gao Dayong: Flash animation is undoubtedly a manifestation of two-dimensional animation, more and more professionals began to create cartoons with Flash. Now the animation of the use of flash to create is not the news. The development of Flash animation will be more professional and large-scale. This trend is unstoppable.

Visual Alliance: What do you think about the current status of design websites in China?

Gao Dayong: In fact, I am relatively an outsider, so I can only have a one-sided view of the individual.

Domestic design of a number of Web sites, many are all-encompassing, which makes the site maintenance of a little more difficult. I think that the relative increase in popularity and traffic, to find their own web site business model for stationmaster, should be more important work. Because the number of visits and users to a certain level, does not mean anything, it is important how the site to develop and expand the living space. If it is not for the purpose of pure public interest, as I said earlier, it is necessary to explore the potential of their own sites, to understand the business model.

Visual Alliance: You use a word to summarize the development of the Semitic empire and the expectations of the future.

Gao Dayong: We have come a tortuous road, and now we have seen the dawn, I hope that the Semitic empire and the Chinese flash guests have a brilliant tomorrow.

Visual Alliance: How about a user who has been supporting the empire for years?

Gao Dayong: Thank you for your years of support to the Semitic Empire as always. Without these users, there will be no flash of the Empire today. The Semitic empire in the development process, there are many changes, some may be you like, some may be you do not like. For the development of the website, we sometimes have to do some favorable decision to the development of the company, hope you can understand. We will in the future in line with the basic principles of customer service, and strive to do a better job, to provide more services for everyone.

Visual Alliance: Thank you for your acceptance of the Visual Alliance website, and wish the smooth development of the Empire!

Founder of the Gao Dayong (right) Vision Alliance operations Director Zhang Hainu (left)

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