Analysis and practice of Google sitelink in combination with its own website

Along with the content renewal, the outside chain construction, the website consummation gradual development, another kind of website weight embodiment, namely "the Google SiteLink", as Seoer achieves one of goals, SiteLink has the unique display charm. This article combines some articles about Google SiteLink on the internet, and analyzes the current situation of the author's website.

Google SiteLink: "The links shown below some sites in the search results are called site links (Google sitelink), which help users navigate your site." Our system automatically analyzes the link structure of your site to find links that allow users to save time and to quickly find the information they are looking for.

Since the author's site is not long, in an attempt to analyze the production of Google SiteLink practice, some of the necessary requirements for Google SiteLink to create:

1, the website Authority degree: produces the SiteLinks website generally in certain profession, the domain or the specific topic, has the certain popularity.

2, the site traffic: This refers to the site traffic is not the comprehensive flow of the site, but Serp, the searcher's click Ratio, that is, the official explanation said "useful to users", in addition, the site's collection also has a certain reference value.

3, keyword tightness: site name, core keywords, link anchor text, external links to the theme of relevance, internal link strategy ... Similar to "voting" the key word network, is one of the decisive factors that sitelinks produces.

4, Site weight: to a specific keyword search, the site ranking in the first place, this is the first factor; under normal circumstances, with SiteLinks site weight is higher.

5, Brand Protection: Well-known brands, unique names, this kind of site most of the cases have sitelinks.

6, the uniqueness of the keyword: to the site name, a specific topic search, the probability of sitelinks, and search for "SEO", "Internet", "home appliances" such a broad definition of the key categories of keywords currently do not appear sitelinks.

(Author: Si shu)

The above six necessary conditions to compare the conclusion, 1, 2, 4, 5 of the author's website is not in demand, because the site is currently in the new station, ranking, weight, flow, this three items in terms of matching contrast, can completely eliminate these points. The following author to the remaining keyword close degree and the uniqueness of the key words, these two major necessary conditions for some conjecture.

Google SiteLink screenshot:

　　

(using different browsers, Google SiteLink show different ways)

According to the trigger Google sitelink display keyword, I guess the emergence of Google SiteLink, will be with the article promotion, outside the chain Construction Association? Because the author regardless of search "seoide", "seoide.com", "Search meaning SEO", and other phrases can not trigger the sitelink.

In order to further verify the relevance of the search results with the trigger keyword, "" "Intitle and other syntax for the test search," www.seoide.com "related results are 7,850," seoide "related results for 7,170," seoide.com "related results of 2 , 710 (for digital reference only, the comparison has excluded the broad definition of class keywords)

I dare to guess here, the appearance of the Google SiteLink with the earlier article promotion, outside the chain of construction, a large number of references to "original from + url" of the text, of course, the premise must be in line with the keyword compact density and uniqueness of the site text, as for the different Google SiteLink trigger Response, the article written here, I believe that many webmaster ideas can start to practice.

This article author search meaning SEO, source of Origin Link: http://www.seoide.com/(reprint please indicate source)