Analysis and Research on some problems encountered in website seo optimization

In my experience, we feel that it is important to start with the content of the website. The reason why websites are circulating on the internet is to make it easier for people to find the desired information, and websites are the places where information is collected, the quality of a website should also be weighed by its help to people. This is probably the root cause of seo development. The constant adjustment and development of search engines make the current optimization more erratic, to stand out from many websites, you must pay attention to the quality of your website content. Therefore, it is best for the majority of seoer to put the original article first in their daily work. This most basic and most important job must not be careless, in order to bring traffic to the website, making the website appear at the top of the search engines.

Recently, Baidu has made frequent updates, which has caused many exceptions on my website, such as gas-fired boilers. The following is a summary of some of the previous problems, I hope some of my insights will play a positive role in some webmasters:

1. After the website is opened, it cannot be accessed. You can directly jump to the 114 page.

I believe many webmasters have encountered this situation. We often find that some websites will jump to the 114 page after they are opened, this may be due to a problem with the space server of the website. We should communicate with the server operator in time to help solve the problem and handle it as early as possible.

2. The website adds original articles every day, and the weights remain unchanged.

We also regularly add highly original articles every day, but the rankings remain unchanged, and the weights and components increase and change. At this time, we should analyze the code of the website, that is to say, let's take a look at the keywords and descriptions of the website. Are you not paying attention to these keywords before optimization? As a result, the website has written too many long-tail keywords, in fact, it is recommended that you select no more than four keywords for a website. The key choice should be improved rather than the quantity. The result of focusing only on the quantity plays the opposite role. Therefore, you must grasp the keywords. It is best to have about 100 words in the description, and add some long tail keywords in the middle.

3. Selecting links is also critical.

The first task of every day is to check the links of the website to see if there is a single link. The principle of adding a friend chain is generally the ranking of relevance and keywords. The closer the relevance is, the potential traffic may increase, and the higher the ranking of connected words, the higher the chance of exposure to the engine, and the higher the traffic to your website, the ranking is relatively higher. At the same time, it is better to note that the number of friends of the websites connected to the other party should not exceed 50. If the number is too large, the weights will be dispersed, it makes sense to be greedy and chewy.