Analysis: Four basic suggestions for understanding bidding rankings

Although most companies and Web site construction practitioners are complaining about "bidding" too much, it is a bottomless pit. But scold to scold, everyone is still in use. No way, who called Baidu now market share so strong, even if it is emerging from the rise of 360, it also has to do bidding. As for Google, it has adsense, although not exactly the same as bidding, but also interlinked. So just do SEO do not do sem friends, should also be a certain understanding of the bidding. The following small series to share the general beginners need to understand the basic recommendations of four bidding rankings.

　　First, the processing of abnormal clicks

Non-normal clicks many do SEM friends called malicious clicks. You know, in search results appear in the content of the auction, the user point, will deduct the cost of a bid. As a result of boredom, search for their own do not care about the word, and then point to the link auction promotion, such people can not say no, but in fact is very few. The normal point is that the user points in to find the content is not attractive or title party and so on, will not produce consumption.

In fact, the most abnormal click will appear in the peer, Baidu's marketing staff, sales of companies bidding business. The first two do not say, the sales of the auction business is to help other enterprises to operate the auction account, to earn their own business fees. In fact, these companies are no problem in business. In theory they helped the company save time by employing SEM personnel and studying and practicing SEM. The company pays the corresponding cost to the bidding business companies. But there are some unethical bidding businesses that, like their competitors, use software to maliciously click on the bidding links. The formation of the company can not properly control the situation of SEM, thus prompting enterprises to engage in bidding business companies.

Baidu's own bidding system upgraded, according to Baidu, has been effectively reduced by 95% of the abnormal click. But this is just Baidu's saying, is not the case. It is important to bid on the user's own feelings. In fact, to tell the truth, abnormal clicks can not be completely avoided. A friend said that you can join the peer consultation we do not malicious click on each other, this method can try, but the actual effect can only see the competition in the industry situation. Treatment of these abnormal clicks, can be said to be malicious click of the main method of two.

1, shielding the invalid IP

In the bidding backend with their webmaster tools can detect click on the link IP, if an IP click More than 3 times, but has not formed a deal or consultation. Even if this is a normal click, the probability of this IP deal is also very low. Can be shielded in the auction background. For abnormal clicks, shielding IP temporarily still has considerable effect.

2, reduce the turnover rate is not high bid

Some more people search the word is not necessarily the turnover rate is high, do not take for granted to raise the price. The direct standard is the auction background data. Which words clicked High, but did not deal. These words can be lowered relative to the bid, can even eliminate some bad effect of words.

　Second, find the right keywords

Bidding keyword settings, it is best not to use too vague keywords, such as "mobile phone" "Buy Car" "computer" these words. You can set a long tail word with a precise point. Some people may think of the words "Samsung Galaxy S4 Mobile", "Imported BMW X6" "Asus X550 Computer". These words although the search volume is also very large, but if you are selling related products, do not set such a word. Because the search for these words is a large part of the people to understand the information, just want to know some of these products performance, evaluation and so on, not have decided to buy a group of users. So the key words can be further set up, such as "buy Samsung Galaxy S4" "Imported BMW X6" "Asus X550 Computer" and so on.

Third, to determine the location of the launch

If you are selling products or services, not necessarily the world's customers you can do, such as some photographic companies, decoration companies and so on. Usually only do the province's customers, so in the background of the auction can be set to show which region of users, such as only set up in Yunnan Province, the customer search keywords will be shown, that Hunan, Jiangxi and other provinces, even if the user and Yunnan province to search the same keyword, will not see you bid the keyword.

Four, whether to adopt Baidu proposal or promotional tool suggestions

I think the suggestions of Baidu and promotional tools can only be used as a reference. These suggestions, especially Baidu's, are to find ways to make you spend more money, more prices, more words. The effect of spending more money would certainly be better than spending less. But we are not willing to spend money, we want to know how to spend money, it is not necessarily to spend more money.

The above four on the basis of bidding ranking proposal, interested friends may wish to refer to.

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