Analysis: Google Hummingbird algorithm on the impact of SEO

September 28, 2013, Google Hummingbird algorithm officially updated, its algorithm core with the box calculation of Baidu almost, we all know that Baidu's box calculation pit a lot of webmaster, intercepted a lot of traffic, then Google Hummingbird algorithm update, is not also like Baidu? What impact does it have on SEO?

　　

First, a brief introduction to the Google Hummingbird algorithm. The Google Hummingbird algorithm means "accurate", "fast", and more focused on semantic analysis. This algorithm is not a minor repair, but the entire ranking algorithm to rewrite. Google official SearchEngineLand's Danny Sullivan issued a statement saying the algorithm update will affect more than 90% of the site, far more than any previous algorithm update the impact of the scope. In addition, Google Hummingbird algorithm in fact as early as one months ago has been quietly online, but on this day to announce it.

Then the Google Hummingbird algorithm in the end to SEO has no impact? According to Deming blog, this update on the SEO industry has a huge impact, simply to increase the other semantic resources, then our own pages will certainly be back row. But SEO will not be finished, just need to change ideas, do more long tail optimization. And, SEO needs to gradually discard those old knowledge, new knowledge of SEO and user experience.

Based on Baidu and Google's similar algorithm, Deming blog from the optimization of the travel network to start analysis, SEO should pay more attention to the following aspects:

　1, the keyword Long tail optimization.

The longer the end of the keyword more able to show the user's search intention, we can fully excavate with purposeful and regional long tail keyword, and long tail keyword to cover a wider face, but can not deviate from the theme. such as tourism can be more mining "from xxx to XXX travel routes", "XXX tickets have discount" This type of long tail keyword, but do not dig "XXX hospital registration fee How" this basic no related long tail keyword.

　2, optimize the page and adjacent pages of relevance.

We all know that the keyword that needs to be optimized must be highly correlated with the page with the update of the Google Hummingbird algorithm, adjacent pages to face the current page recommendations will become more important (including regular outside the chain, export, friends, etc.), adjacent pages must also be optimized with the keyword has a higher correlation, Otherwise, the optimization will not reach the ranking criteria. For example, we want to optimize the "Chengdu to Jiuzhaigou traffic" this keyword corresponding page, then it export and import the page should be said "Chengdu to Jiuzhaigou related information", or "Jiuzhaigou traffic information."

3, the site highlights the presentation of the page.

In the past, our focus page is almost all over the show, but now the adjustment of the algorithm, the focus page should be controlled to show the number of times. Because not all pages are highly relevant to the topic of the key page. In particular, the updating of the ranking algorithm makes the optimization face wider, and the role of the key page itself has been weakened. So the small web site will also have a tug of battle.

For this Google Hummingbird algorithm update, Lou, Zac Blog has a detailed interpretation, Deming Blog to summarize their comments.

Lou in "to Google's" hummingbird algorithm poured cold water, said the Google Hummingbird algorithm, although a few years later than Baidu, but in the semantic algorithm has been thrown out of Baidu a few blocks.

Zac in "Google Hummingbird algorithm FAQ," said that although the Google statement said SEO is not finished, but the actual situation remains to be seen. , and raises questions about whether "keyword research, content writing, page optimization has impact." At the same time also give the vast number of SEO hit a strong heart needle: The current high level of SEO personnel market demand is very large, the treatment is very high. Do SEO People's Congress can be assured that hurry will not be eliminated.

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