Analysis of 2013 SEO Service Company How to develop content strategy

Hello everyone, I am a stone, now the SEO industry rumors of content for the emperor, user experience for the king of the golden rule. Is the content age really coming? As a SEO people should learn to calm analysis and thinking, do not parrot. For example: the content of the enterprise station can be how many high-quality original content, how many enterprise station is because the content does good and get good rankings? These are difficult to guess, only according to the data to speculate. Can analyze the enterprises in all walks of life station, take the first page of the site as an analysis of the object, compared with the content, outside the chain, domain name time and other SEO ranking factors. But can be sure that the original content must have, if it is a provider of corporate site SEO Services Network companies, then how should we formulate such a content strategy?

First, an SEO service company has a large number of enterprise stations

Many do business station SEO service companies will have a large number of customer sites, and now the Enterprise station optimization has entered the era of Chinese cabbage, so the SEO company is also constantly reduce prices, if a SEO company has 200 sites, then to maintain so many sites themselves need a lot of people. Even the pure hair chain also needs a group of people daily hair n many outside the chain, a small and medium-sized city only several professional SEO service company, as I know Hefei most of the network company's business is to build the main station, SEO services supplemented. If not do professional SEO services company is not to recruit a lot of web site editors, compared to the outside the chain Commissioner, the site Editor's request is much higher. Not to mention is all kinds of industry enterprises station, low-end SEO services do not make any money, naturally there is no one willing to do.

But how can the professional SEO service companies adapt to this change? Recruiting professional writers? Develop a strong website editing team? Or that sentence business station involves too many industries, such as: Machinery industry, chemical industry, packaging industry, to understand the various industries is difficult. So you can only understand a certain industry, a type of product, and then write it is relatively easy. Some SEO services companies to do a number of business sites, such SEO companies can train targeted web site editors.

Then, the understanding of original content should be clear, original content should also be unique

Quality of original content is not equivalent to the product of soft, although the product is also the soft text of original content, but many soft text with a strong advertising nature. And there are too many similar content, such content for users, may not be what users want. Personally thought that the quality of content to be original and unique, too much of the same advertising words do not meet the principle of the first user experience, of course, the requirements of the site editors are higher. You must have a deep understanding of the product and industry to write an article that is consistent with the user experience, and this content and other content presumably, only more unique. In short, the value of the user content is high-quality content, but from the perspective of SEO to think, original content is more easily indexed by Baidu, enhance the weight of the site itself.

Finally, content cannot be limited to words, pictures and videos are part of the context

Content not only for SEO and user experience is meaningful, but also content marketing is a marketing strategy, can attract users content is good content, here content includes: pictures, videos, text and other forms, especially now netizens are lazy, do not like to read a large section of the article, that is too tired. If you insert interesting pictures in your content, you can often attract users to read them, and you can even add text to the product information. Products how to use and attention, in the form of video to make it easier for users to see, for example: Taobao has a lot of products using tutorials video. Enterprise stations can also produce such products using video tutorials, which are intended for the convenience of users.

2013 SEO Service Company How to formulate content strategy, how to make content to do more in line with user experience, how to do the Enterprise Station SEO services, but also to create more economic benefits? Personal feeling is the future low-end SEO services to be more professional, more standardized. Targeted to do SEO services, the energy and time to concentrate. I am the stone, welcome everybody exchanges! Article by the sprinkler http://www.hbdwqc.com/original share reprint must keep the link!