Analysis of Baidu 823 algorithm upgrade the deduction of the first step

Baidu Company in August 23 algorithm upgrade official description is basically like this, "This time Baidu algorithm upgrade, the main hit is the cheating site and low quality site in the search results of the ranking." Many webmaster friends may be blurred, as for Baidu how to deal with these sites may still be covered in a drum.

From the inside out to the inward transfer.

First of all, for the Baidu 823 algorithm upgrade, I would like to start with the importance of the page, so as to title extension, further explain what the 82,300-degree algorithm upgrade is doing, as well as the future interpretation of the general route. The importance of the page is generally the case, if the link to a page is enough, this page is important, users welcome. In this I first throws a question, inside what content how do you know? A link to a page is enough, this page is important, is popular with users, I personally think this is not the first to have to play a question mark. At present, through the chain and chain sprocket can be manipulated to point to a page of the number of links, that is, as long as the quality of the page is readable and original basis, the rankings of these pages can be manipulated. Why? Take the Baidu search engine as an example, the current page importance algorithm in the entire search ranking algorithm accounted for a high proportion.

For search engines, it may not be effective to combat the chain sprocket, may only be limited to the IP address, domain name registrant information is the same and the obvious sprocket pattern to identify, is the machine or artificial is not clear. However, in the future, with the VPS, virtual host price of cheap, free space (except cloud server, for the webmaster price on a short period of time difficult to bear), will give the future station group to play a large space.

If you can control the number of links to a page through the chain, then the chain sprocket can also manipulate the number of links to a page, in fact, the truth is the same, but within the chain with the station user experience has a larger relationship, for search engines, as long as the article has readable, and original, then, It's almost impossible to punish the pages that are in the chain, why? If the webmaster is to increase the user experience for the purpose of the link in the article? Every time the search engine updates, it is around the user experience, so, for the search engine, How to determine whether the internal chain purpose is to increase the user experience is a great challenge, or bold assumption, links in the search ranking algorithm accounted for a small proportion. Of course, just some personal assumptions about what will happen in the future are not clear.

To sum up, the chain sprocket and chain sprocket, not only can manipulate the number of connections to a page, but also can control the transfer of the PR value, further manipulate the page in the search results ranking. In other words, from the outside and inside the idea of whether a page is a user like, important pages, valuable pages, but also have to play a question mark, what content you do not know, search engines, although more and more intelligent and artificial, but there are still a lot of technical challenges, such as picture content can not know, there are some other.

Personally, Baidu This algorithm upgrade is from the inside out the first step in the idea, that is, the future site itself will become more and more important, but also in the search ranking algorithm accounted for a large proportion. In the subdivision point, it may be title writing and length control, user vision flow, the number and location of advertising, original content, respect for original content and so on.

From the work of SEO, the current webmaster daily bubble in the forum hair outside the chain of a lot of time and energy, will be transferred to the site itself.

Analysis 823 algorithm

First for the 823 algorithm upgrade is not clear webmaster, you can use the link below to understand the first

Baidu Post original address: http://bbs.zhanzhang.baidu.com/thread-7934-1-1.html

The 823 algorithm upgrade is to combat random collection, content is not readable, the theme and content is not related to the article itself, in fact, the purpose is to tell the vast number of webmaster, the article to be readable, and to have a bit of original content (best original), the key words do not accumulate, in fact,

The second is that the title and META tag statements are untrue.

About the vast number of webmaster friends may have been in the dark, a lot of webmaster friends do not know what happened. Of course, Baidu this algorithm upgrade influence 4%~5% key words, and the area is more concentrated, so many stationmaster did not find, did not feel. If 823 algorithm upgrades affect 10% set more search keywords, then there will certainly be a large number of sites are punished, webmasters will be more discussion of the sound, anti-Baidu mood may follow.

So, how does Baidu punish these sites? The careful stationmaster may discover, the homepage will inexplicably disappear the rank, actually this is the Baidu punishment, according to Baidu official explanation is "will further reduce the low quality result in the search the display and the Low-quality site in the search result ranking".

To change the angle, from the title began to extend in, Baidu before there is no corresponding algorithm can be used to combat such a site.

Let me give you an example to illustrate.

Take the enterprise as an example, if the title on the Write Connaught a keyword, in search engine marketing this will dilute the enterprise brand words. And from a competitor's point of view, in search engine marketing, the use of title and user Vision process, to dilute or even destroy corporate brand words, this will pay a lot of money to play the brand of enterprises to cause great losses (in search engine marketing), because the search engine through the title is difficult to accurately identify a site inside content in the end.

Second, the Title, meta statement is not true. For example, in order to curb other competitors, competitors ' websites can write some words to curb competitors, but to a large extent these statements are useless, just to curb the competitors, fuzzy users of the judgment of a website, Because search is hard to know what a website is about by title.

About such a site, Baidu before there is no corresponding algorithm can be punished, heard these ideas to as a webmaster, the webmaster talk about China's Internet content by some people listening, and released, and then a related person contacted to listen to this conversation, but, about all this webmaster did not know. In other words, Baidu without the webmaster permission to steal the idea of the webmaster, things may be like this, I also heard that the details of how I am not unclear, I heard that in addition to these there are some other.

Because the analysis depth is insufficient, the analysis angle question, may analyze the result to be different, if has the different opinion to welcome the exchange.