Analysis of Baidu's response to the sharp exposure of CCTV

Baidu as the Occupy China's search engine market 85% share of the leading boss, its every move affects thousands of webmaster's nerves. If we are on the change of Baidu always keep the attention and attention, so that we can better optimize the site to make adjustments and deployment, in order to better let our site have a good ranking and traffic. Since Baidu Phoenix Nest ranked system by CCTV "economic half-hour" August 16 sharp exposure, Baidu has been no response, and finally made some changes yesterday, I will be based on their own observation on Baidu This change for a brief analysis.

　　According to my observation, Baidu This change mainly manifests in the following four aspects:

1, the site syntax display changes. Site syntax is to query the content of the website is a high-level instruction, but we can only query part of Baidu, and there is no detailed data, Baidu site syntax inaccurate problem owners have long complained, and most of the webmaster have been accustomed to use webmaster tools to query their own site data collected. Data for a webmaster, that is an important basis for analysis of the site. And this time Baidu changes we found site syntax back to normal, able to accurately display the data collected on the site, which is also a benefit to the webmaster AH. It can better let us according to site instructions to query the website structure defects, better and more reasonable selection of long tail keyword, to enhance the search engine marketing effect.

2, the homepage Baidu Promotion link Number change. We all know that Baidu promotion links can have 10, and Google only 3. This is the webmaster are very headache, a lot of popular keywords home are Baidu to promote the link occupy, to our webmaster optimization promotion is to increase the first page of their own site difficulty. Baidu as the boss of the domestic search engine, such as the high-handed as a webmaster we are helpless Ah! Now Baidu to promote all the link to the upper limit of three, you can view the verification. This change to our webmaster or search users is a good thing, at least we webmaster to do optimization when the home page will not have too much pressure, and search users will see more in line with their search requirements of the site presented. The purpose of Baidu doing so I think the reason is:

① after CCTV to its Phoenix Nest bidding ranking system report, Baidu itself to quell the pressure of public opinion and make a response adjustment.

② to Google on a par, a manifestation of humanity. Because the homepage set the promotion link question, everybody said that the Google is more reasonable, I Baidu overbearing exception, now I also like Google set 3, you should not be able to say it.

3, some changes in Baidu internal things. May be a lot of webmaster have Baidu account, and every day will be landed, or to stick, or to do Baidu know, Baidu liberal arts, Baidu space. If you are landing Baidu ID into the homepage you will find that this is also changing. It is added below the navigation point you often go to the bar, an increase of the wind vane point to the top search list, adding new points to your space and stick to your own speeches and attention posted post. I think Baidu to do so is to focus on the promotion of their own products, but also to improve the user experience of a way, this can be seen to a certain extent Baidu's user experience this piece of attention and increase. This change to our webmaster should understand, must improve the user experience degree, pay attention to the user experience. Baidu to do to optimize the promotion of everything like Baidu should be nothing wrong.

Baidu is doing so for the following reasons: ① to improve the visibility of Baidu's own products and access to the degree. ② increase the user experience, better adapt to the user's daily habits.

4, Baidu Encyclopedia strong changes. According to the current search words of my own station, in addition to Baidu to promote the link almost all the first display is Baidu Encyclopedia, such as laser hair removal, to red blood, to stretch marks, such as RF wrinkle search results are the first Baidu Encyclopedia, the previous Baidu encyclopedia location is not so prominent. From this can be seen, Baidu Encyclopedia in all of Baidu's own products status. This change for our webmaster, if we can do in the Baidu Encyclopedia of our links, then on our own website traffic that will be a great improvement.

The above is the younger brother Baidu Baidu for sharp exposure after the change response to do a little analysis, these are still superficial things, I feel that Baidu's ranking algorithm also certainly made changes, but only because the level of limited temporarily can only analyze so much, analysis is not in place and comprehensive. Also hope that you predecessors and friends don't laugh, and do not hesitate to advise. This article has http://www.juva-hrb.com/original, reprint please keep this link! Thank you!