Analysis of competitive pattern of mobile phone industry--based on Zhongguancun online (1)

Crawl Zhongguancun Mobile website, get 1716 data.

Model proportion

is the ratio chart of each brand model number. (Note: The number of times is the number of models, does not represent sales.) ）

Summary: From the pie chart can be seen, the factory model the most TOP10 mobile phone brand: Samsung mobile phone, Xiaomi mobile phone, Huawei mobile phone, glory cell phone, cool mobile phone, LG mobile phone, Vivo mobile phone, Meizu mobile phone, Sony mobile phones, ZTE mobile phones.

Dimension analysis of mobile phone model number

Of the 1716 data, 372 of them did not contain the processor information, as shown in.

The most used processors of TOP5 are: Qualcomm, MediaTek/MTK, Huawei HiSilicon, Samsung, Spreadtrum.

Selection analysis of processors used by different manufacturers

• Qualcomm in most manufacturers accounted for a relatively high, in Huawei, the proportion of glory is slightly lower.
• Meizu preference for MTK
• Huawei and Glory compare HiSilicon preference.

Processor Annual trend

• High-flux usage climbs
• MTK tends to decrease
• Huawei HiSilicon More flat
• The rest of the proportion is not small

Processor Dimension Analysis Qualcomm processor

MediaTek MTK

Huawei HiSilicon

Huawei HiSilicon Chip is only available for Huawei Mobile and glory phones

Samsung

Samsung and Meizu only use Samsung processors

Spreadtrum

The use of Spreadtrum chip mobile phones tend to small brands.

High-pass processor heat

High-pass processor has a wide range of applications: Dragon 835, Dragon 625, Dragon 845, Dragon 430, etc.

MTK Processor Heat

MTK processor in a wide range of applications are: mt6735/mt6737/mt6750, etc.

Memory RAM Comparison

From memory comparison, the use of Spreadtrum chip mobile phones favor low memory, MediaTek in 2-4g, Samsung in 3-4g, Qualcomm in 2-6g, Huawei in 4-6g.

Price comparison

From the price, the use of Spreadtrum chip mobile phone price of more than 1000 yuan, MediaTek in the range below 200, Huawei HiSilicon and Qualcomm in the 500-3000 range are distributed, Samsung Bias 2000-3000, of which more than 5000 also have model distribution.

Time Year comparison

Samsung processor 2015 Peak, since 2016, a gradual decline in proportion, several domestic OEM manufacturers quickly seize the share.

Network rating

Spreadtrum's bottom, Qualcomm and MediaTek, HiSilicon and Samsung are better.

Network Comment Heat

Huawei HiSilicon reviews more than 100 reviews.

Analysis of competitive pattern of mobile phone industry--based on Zhongguancun online (1)