Analysis of Game Products on famous websites in Hunan

Recently, I received an advertisement email sent from 5460 to activate the game channel. 5460 has been working hard, but it never changes its fate, every time you open 5460 of advertising emails, you only need 5460 support and product attention.

Some well-known websites in Hunan, such as hongwang, Huasheng online, jinying net, and 5460, have entered the game field in addition to the fact that Huawei online has not opened game channels, according to the report, the Chinese gaming market will reach more than 2010 in 16.3 billion, with the idea that the pace of learning cannot be stopped, here, we will make a comparative analysis of the Game Products and operations of hongwang, jinying, and 5460. It is also an in-depth understanding of the products. Please give more advice on the disadvantages.

 

Product Analysis:

Rednet game (play.rednet.cn)):Online casual chess and card games belong to the joint operation. The game developer is liansheng technology. After searching this company, it should be relatively powerful. The standard version and advanced version of the client installer for the baijin island client are 27 m, and the client installer is a little too large. Today, thin client games such as web games are becoming increasingly popular, the enthusiasm of netizens for installing large client games will decrease. The game Homepage uses second-level domain names. The style of the game homepage is fresh and clear. It is my favorite style. The topic settings have opened up a community-based communication platform, but it is currently not very popular, I think this is determined by the people playing this game. Most people playing this kind of chess and card games are over 30 years old. These people do not like to talk about topics on the Internet easily, I prefer to watch it, so the website needs to be guided for a long time.

Baijin Island Games include game landlords, running fast, Changsha mahjong, fake kingdom, running beard, three dashes, tractors, bragging, and card games. The game products launched are similar to similar card and board game platforms.

Golden e network mango game (www.mangogame.com):Golden e is an entertainment portal owned by Hunan radio and television. Relying on the resources and experience of Radio and Television, the games made are of course the spirit of Hunan Satellite TV entertainment. Currently, two games are available: Tennis baby and mango Xianxia Chuan. Tennis baby is a large game, up to 272 m, and mango Xianxia Chuan is a webpage game, I did not thoroughly experience these two products. Apart from other factors, at least in terms of technology and model, these two game products are well-developed and follow the mainstream.

The mango game home page uses an independent domain name, which should also demonstrate the importance that radio and television attaches to the game market, not just using the game as an affiliated channel of golden e, after all, the market size and profitability of the game may be larger than the portal.

However, since we have a dedicated game channel, why don't we divide the mobile game topic in kinge wireless into the mango game channel? This will not only benefit the rich products, you can also conduct unified publicity and promotion.

5460Chinatown games (game.5460.net):Online casual chess and card games belong to joint operation. The developer is huidian technology. I did not find details about this company on the Internet. The green installation version of the game client in Chinatown is 10 m, and the full version is about 40 M. Compared with the red-net white gold island game, the installation of the game client in Chinatown is much smaller, in addition, the green installation version can directly access the game without installation, which is the best thing for me, but the download of the game page on the Chinatown game homepage does not focus on the Installation-free publicity, I only wrote a green installation version. I think many people who are not very familiar with the software do not know what the green version actually represents. The game Homepage uses second-level domain names. The game homepage is dark-colored and seems a bit depressing. There is not much new things in the column settings, the page design and topic settings are based on games that have been played several years ago. In short, they have greatly reduced my interest in downloading games and playing games.

The Chinatown game also contains game games such as landlords, bullfights, running fast, sandaha, Changsha mahjong, two hundred and four, and 5.10k. The game products are similar to those of baijin Island.

 

Conclusion: From the Perspective of the Game Products launched, the white gold island of hongnet and the Chinatown of 5460 belong to chess and card games. These game platforms have come out a few years ago. Currently, Hunan is well-known as the Golden island, while baijin Island and Chinatown Are not doing much innovation, they still need to download the client and then enter the platform to play, hongwang and 5460 of the Community are quite popular, casual Games are also moving towards community-based development. If baijin Island and Chinatown can embed their own community platforms, they can simply open a webpage when visiting the community. The combination of communities and games can be achieved, it not only improves the popularity and activity of the community, but also finds a profitable model through the game. The two products released by Mango games are all RPG online games. Both in terms of product model and product technology, Mango games are already at the forefront.

 

Promotion means:

Rednet game (play.rednet.cn)):The promotion is mainly carried out through the website. The channel bar of the red Network website contains the link of the white gold Island and highlighted in red. There is an image advertisement on the homepage, but the promotion effect should be greatly reduced when the position is close to the bottom; the soft-text news promotion relies on the status of the red network news media. It should be a good way to publicize it through soft-text; it will host prize-winning competitions to attract users, this promotion method attracts user registration through attractive prizes, which can attract the registration of a group of users, but it is easy for users to stop playing once the event is complete, therefore, we need to consider how to stick the user to this promotion method. At the opening ceremony of baijin Island, the chairman of hongnet personally participated in the promotion, and we can see that hongnet attaches great importance to this game.

Currently, the well-known local casual chess and card games in Hunan are called the Golden island. They can be confused during promotion and promotion, let others mistakenly think that the two games are one, and the age levels of the Internet users are more suitable for this game.

Golden e network mango game (www.mangogame.com):Through TV and website publicity and promotion, relying on the powerful propaganda platform of Hunan Satellite TV, the golden e network and mango game are embedded into the program for publicity and promotion, for example, if you often hear an advertisement in the program or when the program ends, "For more information, please log on to Golden e." We have launched a mango game, you are welcome to log on to the Golden e network to download the ads. "These ads are spoken by the host stars and the ads will be very effective. At the same time, on the channel bar of the Golden e website, Mango games are also linked and highlighted with the new icon. On the top of the homepage, Mango games are promoted through image advertisements.

5460Chinatown games (game.5460.net):At present, it seems that I only publicized through emails. It seems that 5460 has a special liking for email promotion. I receive 5460 emails from time to time. The website has not been publicized. Although I haven't logged on to 5460 for a long time, I did not find any links or advertisements for the game channel after logging on to the website, it is enough to see that 5460 does not pay much attention to and operate on the game channel.

From the perspective of promotion model, we still use the old set of points for virtual prizes. This method has been done many years ago, but the effect is not very obvious.

In addition, most of the user groups of 5460 are younger students, and the young groups are not very interested in such local card and board games. On the 5460 channel, I don't know whether it is for follow-up or something, in short, I am not very optimistic about the prospect of 5460 Chinatown games.

Conclusion: for local chess and card games such as baijin Island and Chinatown, we can cooperate with Internet cafes in publicity and promotion. Some Internet cafes I have installed are all golden islands; in addition, when promoting the game, you must specify the game group and carry out targeted promotional activities. You can also do more commercial activities to find a way out for the player's virtual currency, otherwise, some players have hundreds of millions of assets, but do not know what they can do.

 

Profit Model Analysis:

Rednet game (play.rednet.cn)):Game points and items

Golden e network mango game (http://www.mangogame.com/):Item and other ancillary products

5460Chinatown games (game.5460.net):Game points

Conclusion: casual games such as card games such as baijin Island and Chinatown do not have much adhesion for players. For games that may not last long, it is even harder to make profits by buying items or consuming other games. Two RPG Game products released by Mango games target young players who are willing to pay time and money for the game, RPG games have also achieved a lot of success in making profits through ancillary products such as items.

 

For the game products of the three websites, I am most optimistic about the mango game of golden e. I developed my own products, A professional operation team can continue to operate this product. A good product is operated. The product is just the beginning, and continuous operation can continue to explore the value of the product. In the early stages of cooperation, the joint operation method was adopted, which attracted a lot of attention and pushed for a while. However, once the effect was poor, it would slow down slowly, however, there is still a market in the future for the local casual game platform. In the future, casual games will be oriented to diversified products and community-based platforms. Who can provide more and more interesting services, who can integrate more content to strengthen user loyalty can occupy more markets.

The internet game market is already a red ocean, and mobile Internet is booming. Mobile Terminal-oriented game products will be another huge market in the future. If you want to gain more benefits in the gaming field, I think it is necessary to enter this market quickly. Only by rapidly cutting into this market can we develop in the future.

 

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