Analysis of low conversion rate of website

Some performance of low conversion rate of website, the main analysis of the site's low conversion rate of some cases, these situations everyone should have encountered, but always encounter these problems, I hope you can work with me to study and exchange, in the Internet industry, these problems are to be encountered, a site has no conversion rate, Naturally there is no trade, so we do this internet marketing has lost its significance, I would like to the current problems encountered in further analysis.

First, the conversion rate of low performance in the visitor's stay time and bounce rate, from the picture of the relevant data can be seen, the site's visitor stay time is generally relatively short, The longest stay of only 58.64s, the shortest 0.96s, visible this data is too scary, so short time, we can imagine that the visitors are basically equal to a cursory, nothing to see, nothing to see, I think this problem should be more serious.

　　

Again from the site's bounce rate, the site's bounce rate is mainly for the homepage of the site, Site content page to determine, the site's bounce rate directly reflects the visitors to the content of the site's trust, and this content but the world has affected the conversion rate of the site, from the data can be seen, the lowest jump rate is 16.67%, the highest is 100 %, this data is explained in this way, the higher the jump rate, indicating that the content of the site is a big problem, the lower the bounce rate, the more the content of the site to attract users, I think as a visitor in the site did not find the right content, naturally went away, this is also a failure.

　　

Second, as you can see from the online records of the website, although there are a large number of visitors click on the online customer service, but click immediately after the shutdown, do not know what is the reason, is not careful to click, or did not understand the content of the direct click, but do not know what to ask, and suddenly closed, visitors have what kind of psychology, In the end what the visitor psychological surface needs, why visitors after a click and then immediately closed the consultation window, I think we should also encounter such a problem.

　　

Same keyword search Dozens of times, there is a corresponding article page, but not how many IP can produce the actual click of the consultation, this problem is more serious, exactly what the visitors need content, the problem is I think we all should have met, because there is no solution to the user's problem, or for what reason, When the page is open, it's not what the user wants. So the user clicks Open later feel meaningless, so immediately closed the Web page, I think these should I can want, the same keyword was clicked 10 times, but not how many IP traffic questions and consultation, this problem is really should be considered.

　　

Through the above data analysis, but also to clarify a number of ideas, my personal analysis of several points, I hope to be able to solve the practical problems through these points.

First, the visitor stays short time, jumps out the rate to be high, because there is no more clicks on the specific page, but on this page has already told the visitors want to know the content, did not give visitors doubt, so the visitors do not have any questions, so the visitors are very vacant, so the visitor directly left, to do is to guide, Visitors must be asked to ask questions and then click Online to ask customer service.

Second, it's called "Vinegar, selling dog meat", the visitors did not through this article to understand what they want to know, these content is visual impact, the first time visitors see the content is not what they need, although it may contain something visitors want to know, but not obvious, So the visitor gives up and continues to read the content, so what is to be done is to show that, with a special color, the content as much as possible with the corresponding picture description.

Third, the visitor clicks on the online customer service, but still decided to close the window, there may be visitors inadvertently click, there may be open after suddenly do not know what they want to ask, explain the content of the guidance is not good, otherwise visitors how may not know what to ask, this is why visitors clicked and closed the reason, I think we should tell the visitors in the article, this place if you do not understand, you can directly click Online Customer Service Consulting.

Four, the same keyword multiple clicks, dozens of of IP consulting online customer service is very few, to illustrate a problem, that is the corresponding content of the keyword is not really guide visitors, visitors see this content has not solved his part of the problem, so despite a large number of clicks, But none of the visitors really go to the consulting online customer service, should start from the content, really can provide users with valuable information, and bring visitors some questions, let it have to consult online customer service.

The above is my personal share, but also personal problems encountered, I hope to gradually through the actual operation and change the status quo, the problem will always be a step-by-step solution, but also hope that we communicate with each other to solve problems and common growth, I am Wang Guoqing, qq:593509106, Thank you for your attention to www.qdxdyy120.com, reprint please keep the connection, thank you very much for your support, I wish you a smooth work.