Analysis of how to use Baidu news source to optimize their website

Whether for corporate or personal web sites, should create some news stories, of course, these themes are best not to engage in negative, not to make some non-existent, so even if the site marketing out, not necessarily let the site to get more profits, after all, the site or product is not like a movie star, through negative news, As long as the popularity up, there will be businesses to find your advertising endorsement, to find you filming, because it is well-known, whether it is "infamy" or "historic"! and for the website or corporate site, this negative news is firmly resisted!

So for the website or enterprise, how to tap its news value? Relative to the company, this can not be counted as a difficult problem, but for the site, often make a lot of webmaster headaches, but in fact, as long as seriously think, there are ways to find, such as the use of industry-class news materials to guide their website, Or to use the current hot news to guide the marketing aspects of the site, and so on, in short, any site or enterprise will have potential news value can be excavated, see you have to do a good job of expanding thinking!

When the website or corporate website news material, how to use these materials to optimize their website? The following author summed up the three methods, with the vast number of webmaster friends to share!

One: Strive to form the effect of reprint news

Now that we have to use news materials, that must find a way to the news material marketing, of course, these news must have their own site of the hyperlink or anchor text links, the role of these links is to get more outside the chain, but now a lot of webmaster in the release of news, the total will not be a wide range of releases, One of the most important reasons is that the wider the scope of the release, often need more input cost, so many people can only publish the news theme to a news site to two, but it is very difficult to get better news material dissemination, more reprint also become difficult to achieve, so want to use news material optimization, Willing to release more platform is also more critical!

Second: In the news material on the anchor text form to be changeable

Since it's money to publish news stories, then in the news article, we should try to do as much as possible anchor text links, such as the core keyword anchor text, there are some very important long tail keyword anchor text, so that you can optimize their own site, but also so that their site's long tail keyword to get a better ranking!

Three: Before the release of these news content, must be on their own website to make a debut

In fact, news materials are often the important content of their own websites, for example, every time the company's games, the activities of the Organization, these materials can enrich their content of the site, and these content can be published in the way, get more attention, visible, these news material itself is very high quality content, In addition to publishing these news content, you can also at the end of the article to an extended reading, or the way this article source, point to the site address of this article, so that the site to bring more powerful weight!

And now using news materials to optimize the site has become the mainstream, more and more sites have their own soft writing team, including the software release team, if in this respect still reluctant to invest, to want to compete with other people's website, it can only be ants shake the tree! In the end can only be defeated hastily! (Author: Zhang Linqiang)

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